Velika I.

Senior Program Manager - Data Enablement, Client Experience Office

Munich, Germany

Experience

Mar 2020 - Sep 2025
5 years 7 months
Toronto, Canada

Senior Program Manager - Data Enablement, Client Experience Office

Sun Life Financial

  • Managed a $30M digital portfolio, integrating strategic goals with technological solutions to personalize and enhance customer experience across business units, increasing engagement and satisfaction.

  • Collaborated with client experience office leadership and cross-functional teams to define business value, driving digital transformation initiatives and digital practices organization-wide.

  • Championed the "Unified View of the Client (UC360)" initiative by leading four agile squads to integrate disparate client data across business units into a single analytics platform, expanding client insights, marketing engagement, and journey analytics.

  • Managed an $8M annual budget, promoting adherence to a ±5% budget variance, and conducted quarterly incremental planning to synchronize cross-team dependencies.

  • Drove a $26M increase in sales and retained assets by utilizing the UC360 platform to implement targeted marketing strategies and client outreach, facilitated by predictive models and deep insights, boosting analytics team productivity and speeding up market delivery.

  • Resolved misalignments and data inconsistencies by coordinating a third-party assessment to define a new data and analytics target state and operating model, including a governance framework, enabling timely project completion and cross-functional collaboration.

  • Administered detailed reporting on key performance indicators (KPIs), financial forecasting, and resource planning for five agile teams, ensuring projects met objectives and generated quantifiable returns on investment, maximizing efficiency and impact across key business areas.

Oct 2017 - Mar 2020
2 years 6 months
Toronto, Canada

Senior Project Manager - Client Experience Office

Sun Life Financial

  • Supervised cross-functional project teams comprising 20-30 members, partnering with Information Technology Services to drive successful project outcomes and maximize business value through strategic IT solutions and project management practices.

  • Spearheaded a $5M initiative to centralize critical data models (client, advisor, and product), facilitating management of client profiles and preferences across multiple channels.

  • Executed needs discovery, requirements gathering, and execution phases, increasing client engagement with data-driven strategies for over 6M clients in Canada.

  • Led migration of 82 legacy mainframe datasets containing crucial client and product asset management information, including financial and health data, to an on-premises data lake and subsequently to AWS cloud infrastructure, achieving streamlined data access and minimizing manual data wrangling efforts while ensuring the project’s completion aligned with strict schedule and budget constraints.

Oct 2013 - Oct 2017
4 years 1 month
Toronto, Canada

Project Manager - Project Management Office, Information Services

RSA Canada

  • Managed a $5M program within a sweeping $300M transformation initiative aimed at revamping personal, commercial, and global specialty insurance lines across diverse business verticals, enhancing operational frameworks and advancing technology integration.

  • Developed and implemented a business case, managing rollout of miscellaneous vehicle quotes using a leading online broker tool, expanding reach to 1,200 broker offices across Canada, leading to an 80% surge in quote requests and a 57% increase in gross written premium.

  • Steered deployment and integration of an automated data transmission solution that linked broker BMS systems with the company’s core database, refining operations and improving data accessibility for eight major program business brokerages in British Columbia.

Project Manager - Management Consulting, Corporate Tax, Financial Institutions and Capital Markets

Ernst & Young (EY)

  • Coordinated execution and delivery of complex tax projects, fostering alignment with project management practices and the requirements of top financial institutions, boosting client satisfaction and operational efficiency in a highly regulated corporate tax setting.

Senior Project Coordinator

Interac Corporation

  • Directed development and maintenance of project plans and status reports, optimizing communication flows for diverse initiatives.

  • Fostered seamless cooperation among cross-functional teams and analyzed project data to identify and implement strategic upgrades.

Summary

Enterprise program leader with 15+ years of experience driving digital transformation and customer experience innovation across financial services and insurance. Known for delivering large-scale initiatives with measurable business outcomes, operational excellence, and a stakeholder-first mindset.

Languages

Bulgarian
Native
English
Native
Spanish
Intermediate
Russian
Intermediate
French
Elementary

Education

Southwest University

Master of Arts in English · English · Bulgaria

Queen’s University

Master of Digital Product Management · Digital Product Management · Canada

Certifications & licenses

Certified Agile Project Manager

Project Management Association of Canada

General Issuance Essentials Certificate

Insurance Institute of Canada

Project Management Certificate

University of Toronto

Project Management Professional (PMI-PMP)

Project Management Institute

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