Uwe O. - University Lecturer and Consultant

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Rosenheim, Germany

Experience

Jan 2015 - Present

10 years 9 months

University Lecturer and Consultant

Self-employed

Conducting lectures and consulting
Expertise in both in-person and online teaching

Jan 2014 - Dec 2015

2 years

Magdeburg, Germany

Director of Marketing Motorsports

Schuberth GmbH

Responsible for all marketing activities in motorcycle and four-wheel racing (Formula 1)
Developing brand strategy and communication concepts
Creating and coordinating sponsorship concepts
Leading the marketing team
Managing the international marketing budget
Media planning and agency management

Jan 2012 - Dec 2013

2 years

Biandronno, Italy

Head of Marketing

Husqvarna Motorcycles s.r.l. (BMW Group)

Leading global marketing activities
Developing the global marketing strategy and managing the international marketing budget
Planning, budgeting, and executing trade shows
Developing B2B and B2C communication measures, including traditional and social media marketing
Direct and channel marketing
Agency management

Jan 2008 - Dec 2012

5 years

Start-up Consultant

Freelance

KfW-listed founder coach for market-oriented business management
Operator of the “Bavarian Start-up Consulting” network
Communications and marketing coach
Press relations, PR strategy, PR consulting, copywriting

Jan 2006 - Dec 2008

3 years

Editor-in-Chief, Consumer Publications

Gruner + Jahr Entertainment Media

Leading the consumer editorial team across various topics (music, games, kids) for print, online, and mobile media
Involved in developing multiple B2B and B2C portals such as video.de and mediabiz.de
Editorial lead for high-circulation print publications

Jan 2000 - Dec 2006

7 years

Munich, Germany

Head of New Media

Radio NRJ GmbH (Radio ENERGY) / ENERGY NEW MEDIA

Responsible for all online activities of the Radio ENERGY Group in Germany
Leading the German online team
Building and editing the [link] platform, increasing traffic to over 7 million page impressions per month
Developing B2B and B2C websites
Designing cross-media advertising strategies
Increasing revenue to over €3 million per year

Jan 1999 - Dec 2000

2 years

Journalist and PR Consultant

Freelance

Editor-in-Chief of the pro-audio trade magazine “Sound & Vision”

Jan 1997 - Dec 1999

3 years

Israel

European Director

KS Waves Ltd

Coordinating the European distribution channel for digital audio plug-in software

Jan 1996 - Dec 1997

2 years

Field Marketing Representative

Digidesign/Avid Technology Inc.

Marketing for German-speaking Europe for a leading digital audio editing software

Jan 1990 - Dec 1995

6 years

Freiburg im Breisgau, Germany

Permanent Freelance Contributor

Südwestrundfunk

Working in the music editorial department
Working as a freelance journalist

Summary

Educational scientist focused on adult education, trained journalist, specialist in digital media, technical book author. Many years of teaching experience in person and online.

Experienced marketer, leader with a strong entrepreneurial mindset and hands-on mentality. Global management experience in the media and automotive industries. Led international teams both functionally and personally, with budget responsibility in the millions.