Uwe Osterrieder
University Lecturer and Consultant
Experience
University Lecturer and Consultant
Self-employed
- Independent teaching and consulting at universities
Director Marketing Motorsports
Schuberth GmbH
- Responsible for all of the helmet manufacturer's marketing activities in the motorcycle and four-wheel motorsports sectors (Formula 1)
- Developing the brand strategy and communication concept
- Creating and coordinating sponsorship concepts
- Leading the marketing team
- Managing the international marketing budget
- Media planning
- Agency management
Head of Marketing
Husqvarna Motorcycles s.r.l. (BMW Group)
- Responsible for all international marketing activities, based near Milan
- Leading the global marketing team
- Developing the global marketing strategy and managing the international marketing budget
- Planning, budgeting, and executing trade shows
- Designing B2B and B2C communication campaigns as well as traditional and social media marketing efforts
- Direct and channel marketing
- Agency management
Freelancer / Start-up Consultant
Freelancer / Start-up Consultant
- KfW-listed start-up coach for market-oriented business management
- Operator of the "Bavarian Start-up Consulting" network
- Communications and marketing coach
- Press relations, PR concept, PR consulting, and copywriting
Editor-in-Chief, consumer titles
Gruner + Jahr Entertainment Media
- Managed the consumer editorial team in music, games, and kids across print, online, and mobile media
- Oversaw online offerings such as Kino.de and print publications with circulations over 250,000
- Participated in the launch and further development of several B2C and B2B portals such as video.de and mediabiz.de
Head of New Media
Radio NRJ GmbH / ENERGY NEW MEDIA
- Editorial and marketing-oriented responsibility for all online activities of the Radio ENERGY Group in Germany
- Leading the German online team at headquarters and at affiliated stations
- Designing and implementing B2B and B2C websites
- Building and managing the editorial, content, and community aspects of the [link] platform, growing page impressions from 250,000 to over seven million per month
- Designing cross-media advertising strategies
- Achieving revenues of over three million euros per year
Freelance Journalist and PR Consultant
Self-employed
- Editor-in-chief of the pro-audio magazine 'Sound & Vision'
- PR consulting and journalistic contributions
European Director
KS Waves Ltd
- Coordinating the European distribution channel for plugin software for digital audio processing
Field Marketing Representative
Digidesign / Avid Technology Inc.
- Marketing activities for the German-speaking market in digital audio processing
Regular freelance contributor – music editor and journalist
Südwestrundfunk Regional Studio Freiburg
- Working in the music editorial department and creating journalistic content
Industries Experience
See where this freelancer has spent most of their professional time. Longer bars indicate deeper hands-on experience, while shorter ones reflect targeted or project-based work.
Experienced in Media and Entertainment (18 years), Education (11 years), Professional Services (5 years), Automotive (4 years), Information Technology (3 years), and Sport (2 years).
Business Areas Experience
The graph below provides a cumulative view of the freelancer's experience across multiple business areas, calculated from completed and active engagements. It highlights the areas where the freelancer has most frequently contributed to planning, execution, and delivery of business outcomes.
Experienced in Marketing (18 years), Research and Development (11 years), Product Development (9 years), Customer Service (7 years), Production (6 years), and Sales (3 years).
Summary
Educational scientist with a focus on adult education, trained journalist, digital media specialist, and professional book author. Many years of teaching experience in face-to-face and online settings.
Experienced marketer and leader with strong entrepreneurial thinking and a hands-on mentality. Global management experience in the media and automotive industries. Led international teams in both technical and personnel roles, responsible for multi-million budgets.
Skills
- Many Years Of Experience In Digital Teaching (Zoom, Teams, Moodle, Alfaview, Bigbluebotton, Adobeconnect, Etc.)
- Microsoft Office / Cms (Wordpress) / Digital Audio Editing / Adobe Creative Cloud
- Driving Licenses A, Be, C1e, Ce, Ml
Languages
Education
RWTH Aachen
PhD in Philosophy (admitted) · Aachen, Germany
University of Education Freiburg
Diploma in Education · Educational Sciences · Freiburg im Breisgau, Germany · 1.9
Certifications & licenses
Training authorization according to § 7 AEVO (Ada certificate)
Profile
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