Uwe Osterrieder
University Lecturer and Consultant
Experience
Jan 2015 - Present
10 years 7 monthsUniversity Lecturer and Consultant
Self-employed
- Conducting lectures and consultations
- Expertise in face-to-face and online teaching
Jan 2014 - Dec 2015
2 years Magdeburg, Germany
Director Marketing Motorsports
Schuberth GmbH
- Responsible for all marketing activities in the motorcycle and four-wheel racing (Formula 1) sectors
- Development of brand strategy and communication concepts
- Creation and coordination of sponsorship concepts
- Leadership of the marketing team
- Responsibility for the international marketing budget
- Media planning and agency management
Jan 2011 - Dec 2014
2 years Biandronno, Italy
Head of Marketing
Husqvarna Motorcycles s.r.l. (BMW Group)
- Management of global marketing activities
- Development of the global marketing strategy and responsibility for the international marketing budget
- Planning, budgeting and execution of trade shows
- Development of B2B and B2C communication measures, including traditional marketing and social media marketing
- Direct and channel marketing
- Agency management
Jan 2008 - Dec 2013
5 yearsStart-up Consultant
Freelance
- KfW-listed start-up coach for market-oriented business management
- Operator of the “Bavarian Start-up Consulting” network
- Communication and marketing coach
- Press work, PR concept, PR consulting, copywriting
Jan 2005 - Dec 2009
3 yearsEditor-in-Chief, Consumer Publications
Gruner + Jahr Entertainment Media
- Head of consumer editorial departments in various topics (music, games, kids) for print, online and mobile media
- Involvement in the development of several B2B and B2C portals such as video.de and mediabiz.de
- Editorial management of high-circulation print publications
Jan 1999 - Dec 2006
7 years Munich, Germany
Head of New Media
Radio NRJ GmbH (Radio ENERGY) / ENERGY NEW MEDIA
- Responsible for all internet activities of the Radio ENERGY Group in Germany
- Management of the German online team
- Establishment and editorial management of the [link] platform; increased traffic to over 7 million page impressions/month
- Development of B2B and B2C websites
- Conception of cross-media advertising strategies
- Revenue increase to over three million euros/year
Jan 1998 - Dec 2000
2 yearsJournalist and PR Consultant
Freelance
- Editor-in-Chief of the pro-audio trade magazine “Sound & Vision”
Jan 1997 - Dec 1999
3 years Israel
European Director
KS Waves Ltd
- Coordination of the European sales channel for plug-in software for digital audio editing
Jan 1996 - Dec 1998
2 yearsField Marketing Representative
Digidesign/Avid Technology Inc.
- Marketing for German-speaking Europe for market-leading digital audio editing software
Jan 1990 - Dec 1995
6 years Freiburg im Breisgau, Germany
Permanent Freelance Contributor
Südwestrundfunk
- Work in the music editorial department
- Work as a freelance journalist
Summary
Educational scientist with a focus on adult education, trained journalist, digital media specialist, nonfiction author. Many years of teaching experience in face-to-face and online.
Experienced marketer, leadership personality with pronounced entrepreneurial thinking and strong hands-on mentality. Global management experience in the media and automotive industry. International team leads both technically and personally, budget responsibility in the millions.
Languages
German
Native
English
Advanced
French
Intermediate
Italian
Intermediate
Education
Oct 2017 - Present
RWTH Aachen University
Doctorate (Dr. phil.) · Aachen, Germany
Oct 1990 - Jun 1995
University of Education Freiburg
Diploma in Education, focus on Adult Education · Educational Sciences · Freiburg im Breisgau, Germany · 1.9
Certifications & licenses
Trainer Certification according to § 7 AEVO (AdA Certificate)
Driver's License A
Driver's License BE
Driver's License C1E
Driver's License CE
Driver's License ML
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