Sidney François
Product Lead
Experience
Product Lead
Midlane
Midlane is an AI-first HR/people operations system for frontline workers. We supported our clients with a end-to-end workforce solution, including:
- Hiring capability
- On-/offboarding & compliance automation
- Employee management (HRIS)
- Payroll preparation capability
Midlane was acquired in Q3 2025.
Co-Founder
Molecules for Peace
I co-founded Molecules for Peace as a bootstrapped cybersecurity venture.
We designed, built and launched a next-gen attack surface management tool. It helped our users identify and mitigate threats to their critical infrastructure.
Activities included:
- Conducting user research
- Recruiting beta testers
- Managing GTM
- Executing grant fund applications
VP Product
Passbase
Passbase was a cross-platform identity verification service, used primarily for KYC purposes in the following industries:
- High-compliance industries: Fintech/Medtech
- Sensitive asset products: Mobility
- Age-restricted products
During my tenure I worked with cross-functional teams, and supported platform throughput and managed product quality for end users. We scaled from 10k to 1m verification p.y.
Passbase was acquired in 2024.
VP Product
EatFirst (aka Order-In)
As a product executive my responsibilities included:
- Scaling the product from a proof of concept to the online catering market leader in Germany
- Growing the product & engineering team
- Designing & executing the product roadmap with multiple stackholders
- Supporting the acquisition in 2019, incl. a global roll-out of our product lines
Formerly known as LEMONCAT → acquired by B2B Food Group in August 2019.
Chief Product Officer & Co-Founder
Veyo Care
Product Manager & Frontend Engineer
Delivery Hero
- Executed worldwide campaigns
- Planned and implemented internal tools
- Built the first iteration of the Delivery Hero–owned hungryhouse.co.uk Apple Watch app
Founder
sdny
- Projects range from creating promotional & corporate design to setting up full-fledged online flagship stores
- Clients include:
- UBER
- Der Berliner Mode Salon
- NOWADAYS
- Bonsalpo
- Härterei
- Phi Theta Kappa
- Krankenhaus.de
- SkipApp
Chapter Head
Phi Theta Kappa
- Created and maintained digital communication channels, including an informational website, blog, and forum
- Planned and executed community activities and member enlisting projects
- Organized outreach programs, mostly charitable in nature (e.g. "Heroes for the Homeless")
Industries Experience
See where this freelancer has spent most of their professional time. Longer bars indicate deeper hands-on experience, while shorter ones reflect targeted or project-based work.
Experienced in Information Technology (12.5 years), Advertising (7.5 years), Retail (7.5 years), Food and Beverage (5 years), Healthcare (3.5 years), and Banking and Finance (2 years).
Business Areas Experience
The graph below provides a cumulative view of the freelancer's experience across multiple business areas, calculated from completed and active engagements. It highlights the areas where the freelancer has most frequently contributed to planning, execution, and delivery of business outcomes.
Experienced in Product Development (11 years), Marketing (11 years), Information Technology (9 years), Finance (3 years), Quality Assurance (2 years), and Human Resources (1 year).
Summary
I help ambitious company build excellent products & streamline their product operations. With 11 years of Product Executive experience I have:
- Built, launched and optimized SaaS-products in multiple industries (F&B, HR, compliance, cybersecurity)
- Scaled international product & engineering teams from prototype to acquisition
- Onboarded and supported enterprise customers
With a background in product design & software engineering I feel comfortable in both, strategy development & execution.
Skills
- Web Analytics
- Team Leadership
- Go-to-market Strategy
- "Not Forbes 30 Under 30 But My 1 In A 1'000'000" -My Mum
Languages
Education
Seattle Central Community College
Associate of Arts · Design and Visual Communications, General · Seattle, United States
Profile
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