Clare Jones
Lead Product Manager
Experience
Oct 2021 - Jul 2024
2 years 10 monthsLondon, United Kingdom
Head of Product (Acting)
ASOS Plc
- Grew Acquisition & Engagement product team from 3 to 12 Product Managers and Designers, including coaching 2 Snr PMs to promotions to Lead PM
- Successfully defined and embedded product discovery, design review and prioritisation processes that drove collaboration and clarity across my immediate team and key stakeholders
- Greatly enhanced engagement levels of wider Digital Product team through definition and deployment of quarterly key strategic intents and related metrics, as evidenced through employee survey results
- Led launch of Product Academy, which delivered over 20 ‘hands-on’ learning sessions to the ASOS Digital Product team in 2022
- Drove exponential growth of organic SEO visibility, leading a highly technical initiative to enable crawling of filtered product listing pages by search bots
- Grew marketable base by 5% through methodical optimisation of CRM opt-in experience
- Gained extensive experience working across the vast majority of the onsite and offsite ASOS digital customer experience, using a deep technical understanding to execute product strategy across very high-traffic front end clients, built on a complex micro-services architecture. Currently leading the Acquisition & Engagement product team, aligning round the goal of efficiently attracting and retaining customers through a connected, omni-channel experience that tells the ASOS story. Built an open, honest, and collaborative culture, using explicit team principles to provide clarity on the behaviours that the team expects from each other. Frequently engaged with, and presented to, the ASOS Executive team.
Sep 2018 - Sep 2021
3 years 1 monthLondon, United Kingdom
Lead Product Manager
ASOS Plc
- Achieved +£20m of annual incremental revenue through launch of ML-enabled personalisation strategy on product listing pages
- Reduced Returned Units metric by 6% through the introduction of Ratings & Reviews, driving significant cost savings in shipping and warehouse costs
- Identified opportunity to reduce onsite content build time by c. 80 hours a week, through migration to a headless CMS architecture
May 2017 - Aug 2018
1 year 4 monthsLondon, United Kingdom
Senior Product Manager
ASOS Plc
- Founded the Experimentation and Measurement Working Group, elevating A/B testing from being an afterthought to a key part of the product development process
Oct 2014 - Feb 2017
2 years 5 monthsLondon, United Kingdom
Lead Product Owner (Contract)
TES Global Ltd
- Successfully introduced a subscription product for teaching job adverts, which both drove ARR for the business and enabled schools to better predict and budget for recruitment
- Reduced order processing and fulfilment time by c. 25% by identifying opportunity to improve business processes and migrate workflow from Outlook to Salesforce
- Championed and led launch of Salesforce mobile app for mobile sales team, improving timeliness of data input by c. 10 hours per sales lead
- TES Global is a PE-backed B2B2C Educational Tech business, with annual revenues of around £80m.
- Worked as a lead in a cross-functional team to diversify TES’ product offering for schools by introducing a subscription-based product for teaching job ads. Led definition and execution of a digital product strategy for the changes needed to support this change in business model. Mentored other Product Managers, with a focus on helping them learn new customer discovery techniques.
Feb 2014 - Aug 2014
7 monthsLondon, United Kingdom
Senior Digital Business Analyst (Contract)
TalkTalk Plc
- Identified and sized opportunities totalling £11m improve online customer service offering, working with the Strategy & Forecasting team to model reduced call centre volumes and improved retention figures
- Facilitated workshops with affected business areas to ensure operational readiness to support new online capabilities
Feb 2011 - Aug 2013
2 years 7 monthsMelbourne, Australia
Digital Business Analyst (Contract)
Medibank Private
- Responsible for successful integration of an acquired online wellness product into Medibank’s own online Member area, credited with a subsequent improvement in NPS score
- Ran user research and testing sessions to identify opportunities to provide a better online experience for members
- Led RFP process and business case development for a new CMS and E-commerce website rebuild
Jun 2008 - Oct 2010
2 years 5 monthsLondon, United Kingdom
Agile Business Analyst
ITV plc
- Worked on major programme to migrate ITV from analogue tape-based to digital file-based workflows
- Successfully scoped and led roll out for a content workflow tracking tool, which provided far superior data accuracy and operational visibility of content from post-production to transmission and digital syndication
Feb 2006 - Jun 2008
2 years 5 monthsLondon, United Kingdom
Business Systems Analyst
British Transport Police
Summary
A highly experienced product leader, who considers humility to be essential for success. I believe great ideas can come from anywhere and anyone, and that strong product management comes from the rigorous assessment and prioritisation of the opportunity behind the idea. I strive to strengthen my weaknesses through extensive reading, listening, and welcoming feedback. Inspiring leadership comes from your team seeing you practice what you preach.
Languages
English
Native Education
Oct 2002 - Jun 2005
University of Durham
BA (Hons.) · Classics · Durham, United Kingdom · 2:1
Certifications & licenses
BCS Diploma in Business Analysis
BCS Professional Certificate in Business Finance
Business Architecture
Modelling Business Processes
Requirements Engineering
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