Noël L. - Freelance Senior Product Owner

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Berlin, Germany

Experience

Aug 2024 - Oct 2024

3 months

Freelance Senior Product Owner

Rewe Digital GmbH

Interim Product Owner for two new applications as part of the introduction of a new bonus points program across the entire Rewe Group.
Coordination of cross-team planning (initiative management) and implementation.
Responsibility for product vision, roadmap, backlog, and stakeholder management within an agile scaled product development team.
Successful Go Live with both applications on 24.09.2024.

Sep 2023 - Apr 2024

8 months

Freelance Senior Product Manager

OTTO GmbH & Co KG

Lead for segmentation and personalization of filter control in the Otto online shop.
Expansion of model-based filter control.
MVP development of next best actions in the search flow with machine learning.
Introduction of a personalized filter profile: Add2Cart uplift of 6%.

Mar 2023 - Aug 2023

6 months

Freelance Senior Product Manager

C&A Mode GmbH

Interim Product Manager for all product detail pages (PDPs), recommendations, reviews & ratings, and outfits in the online shop in collaboration with a modern product trio (engineering manager, product designer).
Support for the client in the ongoing transformation to a digital product organization. Development of a new cross-functional squad and establishment of OKRs, ICE prioritization, and testing (A/B and user tests).
Consulting in vendor selection, discovery, and delivery of two strategic initiatives: reviews & ratings and interactive Fitguide. Goal: reduce return rate by 10%.
Consulting in discovery and delivery of a new outfit module that dynamically suggests personalized recommendations. Goal: increase average order value.
Selection and introduction of a fit guide solution (FitPredictor from SSP): size sampling reduced by 30%, return rate reduced by 4%.

Mar 2022 - Dec 2022

10 months

Freelance Product Manager Checkout

C&A Mode GmbH

Support, advice and strategic development of the "Checkout" product in the online shop as a product manager.
Regular coordination of requirements, goals and priorities of features with the product owner and stakeholders, in particular payment and transport.
Lead in product discovery for the checkout area including experimentation (quantitative and qualitative) in coordination with the user research team.
Responsibility for the product roadmap (discovery and delivery) and its communication to all stakeholders.
Consultancy on the introduction of new agile processes.
Consultancy on technology selection and implementation of an address autocomplete solution.
Creation and rollout of a completely redeveloped checkout based on React with a connection to a headless CMS: uplift in the conversion rate.
Selection and introduction of an address autocomplete solution (Loqate) to improve the UX of the checkout process: more satisfied customers and improved address data quality.
Development and delivery of product features (PayPal Express, Google/Apple Pay, delivery time and minimum order value communication): satisfaction of customers and stakeholders.

Sep 2021 - Feb 2022

6 months

Freelance Product Owner

wealthpilot GmbH

Maintenance, consulting, and strategic development of the front end area of the product.
Responsibility for the backlog and regular coordination of requirements, goals, and priorities of features with stakeholders.
Independent creation of epics, stories, and refinements with the development team.
Inspiring the team and communicating the vision and roadmap to all stakeholders.
Intensive strategic and operational cooperation with technology partners.
Design and launch of a new customer dashboard as the homepage: 18% more visits, 23% longer sessions.
Selection and introduction of a tour guiding tool (userflow) for onboarding new customers: onboarding without the involvement of the customer success team enabled the delivery of time-critical product features (support for inflation, custody fees, and risk profiling) on time, and satisfied customers and stakeholders.
Continuous product discovery and user testing with customers and users: prioritized roadmap for 2022.

Jan 2019 - Aug 2021

2 years 8 months

Product Owner & Innovation Manager

PPI AG

Developed the concept for a No Code platform, enabling easy creation and launch of customer self-services with intuitive user guidance, and created an MVP following Lean Startup principles, validated with department users and their customers.
Led Product Discovery, coordinated with the client, and managed a cross-functional team of a developer and designer to develop the MVP.
Collaborated with Sales to develop the business model and pitch, successfully presented to clients; the now market-ready product (Convo) is sold and marketed by the consulting firm.
As an Innovation Manager I established an internal Innovation Lab to test and evaluate new business models and technologies, developed a cross-functional framework for agile product innovation using Digital Innovation Playbook and Lean Startup methods, and facilitated stakeholder alignment through communication and 1:1 coaching to overcome initial resistance and foster a shared vision.

Apr 2018 - Dec 2018

9 months

Product Owner

PPI AG

Led the development of an industrial insurance billing platform, introducing a blockchain-based billing solution using R3 Corda to improve processes between insurers.
As Product Owner, drove the product discovery process, conducting user interviews, defining personas and user stories, and guiding a cross-functional team to create a prototype within six months.
Supported sales efforts by training the sales team, creating sales materials, and conducting initial customer meetings, ultimately achieving product-market fit before handing the product over to product management.

Oct 2015 - Mar 2018

2 years 6 months

IT-Consultant

PPI AG

Led documentation and redesign of a COBOL-based billing system for an industrial insurance client, migrating it to C# and developing a new service-oriented architecture as part of their digital transformation.
Integrated client employees into the Scrum team to facilitate early knowledge transfer, moderated stakeholder meetings to align on project goals, and ensured collaboration in a complex organizational environment.
Oversaw the smooth handover of the new system to the client, subsequently joining the inventory management system team to integrate the new billing core and develop interfaces in close collaboration with the client’s Product Owner.

Oct 2012 - Sep 2015

3 years

Software engineer

DHL Parcel

During a 3-year role as a student software engineer at DHL, I applied my technical expertise to support system development, leveraging skills in software architecture, documentation, and legacy system integration that I honed in subsequent industry projects.
Collaborated with cross-functional teams, adapting and building robust solutions in a high-paced logistics environment, laying a strong foundation for my later work in enterprise transformation and software redesign in industrial insurance settings.

Summary

With over 10 years of IT experience in startups, mid-sized, and DAX companies, I help companies across industries create innovative products and profitable business models.

I developed software for insurance companies using Angular and Java, worked as a Product Owner in IT consulting, and started an innovation lab. In 2019, I became self-employed and have worked as an interim Product Owner/Product Manager ever since. Now I would like to work permanently for a company again so I can be responsible for the long-term success of digital products.