Noël Lohrey
Freelance Senior Product Owner
Experience
Aug 2024 - Oct 2024
3 monthsFreelance Senior Product Owner
Rewe Digital GmbH
- Interim Product Owner for two new applications as part of the launch of a new loyalty points program across the entire Rewe Group.
- Coordinated cross-team planning (initiative management) and implementation.
- Responsible for product vision, roadmap, backlog, and stakeholder management within an agile scaled product development team.
- Successfully went live with both applications on 24.09.2024.
Sep 2023 - Apr 2024
8 monthsFreelance Senior Product Manager
OTTO GmbH & Co KG
- Lead segmentation and personalization of filter controls in the Otto online shop.
- Expanded model-based filter controls.
- Developed an MVP for next best actions in the search flow using machine learning.
- Introduced a personalized filter profile: 6% Add2Cart uplift.
Mar 2023 - Aug 2023
6 monthsFreelance Senior Product Manager
C&A Mode GmbH
- Interim Product Manager for all product detail pages (PDPs), recommendations, reviews & ratings, and outfits in the online shop, working with a modern product trio (engineering manager, product designer).
- Supported the client’s ongoing shift to a digital product organization. Developed a new cross-functional squad and set up OKRs, ICE prioritization, and testing (A/B and user tests).
- Advised on vendor selection, discovery, and delivery of two strategic initiatives: reviews & ratings and an interactive Fitguide. Goal: reduce return rate by 10%.
- Advised on discovery and delivery of a new outfit module that dynamically suggests personalized recommendations. Goal: increase average order value.
- Selected and introduced a Fitguide solution (FitPredictor from SSP): size sampling down 30%, return rate down 4%.
Mar 2022 - Dec 2022
10 monthsFreelance Product Manager Checkout
C&A Mode GmbH
- Supported, advised, and developed the “Checkout” product in the online shop.
- Regularly coordinated requirements, goals, and feature priorities with the Product Owner and stakeholders, especially payments and shipping.
- Led product discovery for the checkout area, including experimentation (quantitative and qualitative) with the user research team.
- Managed the product roadmap (discovery and delivery) and communicated it to all stakeholders.
- Advised on introducing new agile processes.
- Advised on technology selection and implementing an address autocomplete solution.
- Created and rolled out a fully redeveloped checkout in React connected to a headless CMS: improved conversion rate.
- Selected and introduced an address autocomplete solution (Loqate) to improve checkout UX: more satisfied customers and better address data quality.
- Developed and delivered product features (PayPal Express, Google/Apple Pay, delivery time and minimum order value messaging): pleased customers and stakeholders.
Sep 2021 - Feb 2022
6 monthsFreelance Product Owner
wealthpilot GmbH
- Maintained, advised, and strategically developed the product’s frontend.
- Owned the backlog and regularly coordinated requirements, goals, and feature priorities with stakeholders.
- Independently created epics, stories, and refinements with the development team.
- Inspired the team and communicated the vision and roadmap to all stakeholders.
- Collaborated strategically and operationally with technology partners.
- Designed and launched a new customer dashboard as the homepage: 18% more visits, 23% longer sessions.
- Selected and introduced a tour guiding tool (userflow) for onboarding: allowed onboarding new customers without the customer success team, enabling on-time delivery of time-sensitive features (inflation support, custody fees, risk profiling) and satisfying customers and stakeholders.
- Continued product discovery and user testing with customers and users: set the prioritized roadmap for 2022.
Jan 2019 - Aug 2021
2 years 8 monthsProduct Owner & Innovation Manager
PPI AG
- Designed a No Code platform concept to easily create and launch customer self-services with intuitive guidance, built an MVP using Lean Startup principles, and validated it with department users and customers.
- Led product discovery, coordinated with the client, and managed a cross-functional team (developer and designer) to build the MVP.
- Worked with Sales to develop the business model and pitch, successfully presented to clients; the now market-ready product (Convo) is sold and marketed by the consulting firm.
- As Innovation Manager, set up an internal Innovation Lab to test and evaluate new business models and technologies, created a cross-functional framework for agile product innovation using the Digital Innovation Playbook and Lean Startup methods, and aligned stakeholders through communication and 1:1 coaching to overcome resistance and build a shared vision.
Apr 2018 - Dec 2019
9 monthsProduct Owner
PPI AG
- Led development of an industrial insurance billing platform, introducing a blockchain-based billing solution with R3 Corda to improve processes between insurers.
- As Product Owner, drove product discovery, conducted user interviews, defined personas and user stories, and guided a cross-functional team to build a prototype in six months.
- Supported sales by training the sales team, creating sales materials, and running initial customer meetings, achieving product-market fit before handing the product over to product management.
Oct 2015 - Mar 2018
2 years 6 monthsIT-Consultant
PPI AG
- Managed documentation and redesign of a COBOL-based billing system for an industrial insurance client, migrating it to C# and creating a new service-oriented architecture as part of their digital transformation.
- Integrated client employees into the Scrum team for early knowledge transfer, facilitated stakeholder meetings to align on project goals, and ensured collaboration in a complex organization.
- Oversaw the smooth handover of the new system to the client, then joined the inventory management system team to integrate the new billing core and develop interfaces in close cooperation with the client’s Product Owner.
Oct 2012 - Sep 2015
3 yearsSoftware engineer
DHL Parcel
- In a three-year role as a student software engineer at DHL, I used technical expertise to support system development, focusing on software architecture, documentation, and legacy system integration, skills I later applied in industry projects.
- Collaborated with cross-functional teams, building robust solutions in a fast-paced logistics environment, laying a strong foundation for my later work in enterprise transformation and software redesign in industrial insurance settings.
Summary
With over 10 years of IT experience in start-ups, mid-sized and DAX companies, I help organizations across industries create innovative products and profitable business models. I developed software for insurance companies with Angular/Java, worked as a Product Owner in IT consulting, and launched an innovation lab. Since 2019 I’ve been self-employed as an interim Product Owner/Product Manager. Now I’d like to join a company permanently so I can take responsibility for the long-term success of digital products.
Languages
English
Advanced
German
Advanced
Education
Oct 2016 - Dec 2019
University of Hamburg
Master of Science, IT Management and Consulting · Hamburg, Germany
Oct 2012 - Sep 2015
DHBW Mannheim
Bachelor of Science, Business Informatics · Mannheim, Germany
Certifications & licenses
Lean Product Management
Itamar Gilad
Professional Scrum Master
Professional Scrum Product Owner
Trainer for applied communication techniques and change models
Kikidan GmbH
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