Marina Salitska
Business researcher, UX-UI designer, User researcher, business writer
Experience
Business researcher
M Weitz Ltd
- Worked on business administration projects
- Served as business writer and user researcher
- Collaborated with external research vendors to gather academic and industry reports, company information, and market analysis
- Provided strategic analysis of secondary data and prepared MBA reports
- Conducted cross-tabulation analysis using IBM SPSS statistics to evaluate categorical variables
- Combined qualitative and quantitative research techniques
- Researched topics including business research methods, operations management (EFQM), strategic decision making, team effectiveness, data analytics, and global business economics & finance
Digital editor
iTop (IObit)
- Updated digital content for iTop Screen Recorder V5, IObit Uninstaller 14, IObit Malware Fighter 12, and iTop Screen Recorder V6
UI/UX designer – UX researcher
His Majesty's Revenue and Customs (HMRC)
- Redesigned EMCS helpdesk and dashboard workspace
- Designed surveys and organized end-user feedback sessions
- Analyzed data flows, mapped user processes, and defined functional and non-functional requirements
- Created wireframes and prototypes in HTML, CSS, and JS
- Mentored new team members
- Developed information architecture by analyzing business cases and creating user journeys
- Tools: GDS Toolkit, Xeroky, Miro, MS Teams, Confluence, Jira
Digital editor
Instagram (IObit)
- Applied UCD principles to screens by creating wireframes and content relevant to social networks and technical terms
- Worked on Locales for multiple app releases including GetInsta ext., IG Downloader, iFun Screenshot v1.2, DualSafe Password Manager v1.3
- Produced commercial adverts
UX developer / Project lead
Square Kilometre Array Observatory (SKAO)
- Developed UI for telescope dashboards and alarm management
- Conducted qualitative data research and system analysis for data representation and visualization
- Defined acceptance criteria for user stories and participated in UX design sessions
- Ran user workshops and focus groups to gather insights and validate mockups
- Created prototypes, scenarios, and templates for user research and testing
- Published reports and user stories in Confluence and Jira
- Installed programming environment for dashboard development (Taranta)
- Tools and methods: Agile, SAFe, Jira, Confluence, Tango, Docker, Kubernetes, Minikube, Helm, VM, Ubuntu, Taranta, Elastic search, Balsamiq, HTML, CSS, JS, animation
Digital editor
Instagram (IObit)
- Applied UCD principles to screens with wireframes and content relevant to social networks and technical terms
UX designer / UX researcher – UI developer
GSK (GlaxoSmithKline)
- Designed UI and interactions in Angular using Fetch API and JSON data sets
- Conducted usability tests
- Followed branding style guidelines for visual identity
- Performed qualitative data research on data visualization and annotation
- Identified project issues and applied GDS AA and WCAG accessibility principles
- Gathered feedback from users, clients, and data scientists in workshops
- Analyzed quantitative and qualitative data for data modeling
- Mapped data process flows and created wireframes, mockups, and rapid prototypes
- Tools: DevOps, ExpressJS, Angular, Agile, MS Teams
UX consultant
European Union Aviation Safety Agency (EASA)
- Updated Khronos and Applications portals
- Designed a new ROY portal in collaboration with Pega
- Created UI for payment portals including time management and leave management features
- Verified applicant documents across five stages
- Conducted card sorting and usability tests
- Tools: Adobe Suite, Pega, Miro
Web analyst / UI developer
Historic Royal Palaces (HCP)
- Developed a news blog interface with a JSON-based web API
- Set up programming environment and maintained the blog
- Conducted SEO analysis and Google Analytics reporting
- Tested and debugged using TDD and Agile methodologies
- Tools: HTML5, CSS3, REST API, JSON, Axios, JavaScript, Node.js, NPM, Chrome DevTools, VS Code, Git
UI developer
Three (Hutchison 3G) with Tech Mahindra
- Developed the Rebus eCommerce mobile app for iOS and Android
- Conducted UX research to select a JS framework and prepared comparative reports
- Facilitated workshops on design system structure and Sprint activity planning
- Created test cases for usability testing and defined objectives from business requirements
- Designed web and mobile interfaces for user authorization, financial operations, payments, and friend referrals
- Built interactive widgets including Google Maps and localization features
- Refactored code using atomic design principles
- Conducted UI and accessibility testing (GDS AA-AAA levels) with assistive technologies
- Tools: HTML5, CSS3, AngularJS, Ionic, Cordova, LESS, Git, BitBucket, Node.js, Bootstrap, Chrome DevTools
UX SEO consultant
Geocad
- Extended an existing SaaS eCommerce project for a multilingual audience
- Planned geo-expansion strategy, including product search and purchase flows
- Conducted business process analysis and technical consultations
- Performed UX research with SEO techniques and usability tests
- Delivered geo-localization research and progress reports
- Tools: Google Analytics, Balsamiq Mockups, Figma, Jira, YSlow, Gtmetrix
UX researcher
Bank of England and The Times Target 2.0 Competition
- Investigated banking market conditions and predicted UK interest rates for 2016
- Designed surveys and conducted primary field research with high street bankers (HSBC, NatWest, Santander)
- Collected and analyzed feedback and data for presentations at a competition conference
Web developer / SEO specialist
Elit Pereezd
- Developed and managed the logistics company website
- Executed SEO campaign and refactored UX/UI
- Conducted UX research using Google Analytics and Firefox
- Managed web operations
SEO researcher
Russian Media
- Defined UX strategy to improve Google rankings
- Conducted data mining and competitive research
Researcher
V&A Museum, Kingston University CISM
- Developed an EDM module for transferring paper-based data to digital format
UX researcher
Barrels & Bottles
- Conducted UX research to improve eCommerce usability
- Redesigned user journey and information architecture for SEO
UI architecture researcher
Kingston University CISM
- Researched metadata development for digital libraries and museums
Researcher
Digital libraries
- Created metadata structures using OVID digital technologies
Commissioning editor
Periodica Polissya
- Commissioned and edited articles, books, brochures, leaflets, and newspapers
- Managed client communications
Industries Experience
See where this freelancer has spent most of their professional time. Longer bars indicate deeper hands-on experience, while shorter ones reflect targeted or project-based work.
Experienced in Media and Entertainment (14.5 years), Information Technology (2 years), Professional Services (1.5 years), Government and Administration (1.5 years), Space Exploration (0.5 years), and Aerospace and Defense (0.5 years).
Business Areas Experience
The graph below provides a cumulative view of the freelancer's experience across multiple business areas, calculated from completed and active engagements. It highlights the areas where the freelancer has most frequently contributed to planning, execution, and delivery of business outcomes.
Experienced in Product Development (17.5 years), Customer Service (13 years), Research and Development (3.5 years), Marketing (3.5 years), Information Technology (3.5 years), and Business Intelligence (3 years).
Summary
IT specialist with overall experience over 17 years, coming into UCD design from publishing industry (13 years, commissioning editor).
Like to explore new digital ideas, trends, bringing them into my digital world with sparkling sunshine of my own.
Skills
Saas
Consulting
Medical
Aviation
Space
Science
Educational
Government
Customs & Borders
Property Retailers
Travel
Removals
Media
Animals
Gaming
Logistics
Marine Operations
Education
Care
Creative
Social Networks / Social Relations
Data Consultancy
Portals
Telecom
Teams: 9-200 Members (Contract & Permanent)
Sole Designer
Freelancing Platforms
Ux Design
Ui Design
Design Systems / Libraries
Accessibility / Usability
Ui Development
Ai
Data Visualisation
Mobile Design
Seo
Frameworks
Testing
Project Management
Video / Audio
Programming
Backend
Server Side
Working Platforms
Methodology
Cloud Computing
Business Communication Platforms
Wireframing
Prototyping
Persona
User Journey
Information Architecture (Ia)
Ucd
Requirements Definition
Product Design
Sitemaps
Workshops
Interaction Design
Card Sorting
Empathy Map
Grid Css Animations
Flexbox
Cross-browser Compatibility
Animation
Style Guides / Branding (Brandbooks)
Adobe Suite (Photoshop, Illustrator)
Iconography
Responsive Web, Mobile And Tablet Apps (Ios / Android)
Ios Ui (Apple Human Interface Guidelines)
Android Material Design
Google Material Design
Webpack
Uxpin
Material Ui
Atlassian Design System
Mailchimp Design System
Adobe Design System
Gds
Heroku Design
Marvel
Axure
Sketch
Figma Ai
Zeplin
Miro (Pega)
Mural
Balsamiq Mockups
Invision
React
Bootstrap
Angular
Framer
Kendo Ui Angular
Adobe Xd
Unity
Dreamweaver
Wcag
Gds (Aa Level)
Html5
Css3 & Css Processors
Javascript
Svg
Responsive Web Design (Rwd)
Wordpress
Cms: Wordpress
Github
Visual Studio Code
Version Control: Git / Bitbucket
Taranta
Sass
Less
Deepseek
Notegpt
Chatgpt
Uml Diagrams
Elastic Search
Task / Trend Charts
Infographics
Powerpoint
Dashboards
Bootstrap
Atomic
Ionic / Cordova
Accessibility Aa Level
Gds Principles
Android / Ios
Angular
Mobile-first
Web Site Analytics
Web Content
Google Analytics
Cro
Page Speed
Email Campaigns
Ecommerce
Angular 2-10
Typescript
Jquery
Semantic
React (Not Commercial Experience)
Prototype Testing
A/b Testing
Multivariate Testing
User Testing
Optimizely
Unbounce
Adobe Business Catalyst
Unit Testing
Quality Assurance Management
Kanban
Agile
Sqa
Risk & Time Management
Ms Teams
Safe
Subtitles
Video / Audio Editing
Voice Over Interpreting
Translating (3 Languages)
Localisation
Ajax
Api
Web Forms / Wpf
Azure Devs
Json
Php
Ruby On Rails
C / C++
Java 8
C#
.Net
Kubernetes
Expressjs
Mysql (Oracle 9)
Node.js
Windows
Mac
Linux (Ubuntu)
Virtualbox (Vm)
Docker
Helm
Shopify
Agile (Jira)
Confluence
Lean Ux
Azure Devops Services
Dropbox
Cloud Services
Salesforce
Slack
Cisco Webex
Zoom
Citrix Workspace
Google Docs
Cpanel
Hosting
Ux / Ui / Product / Service Design Experience
Designing, Modelling, Prototyping, Testing
Understanding Of Front-end, Back-end And Software Development Life Cycle
Implementation Of New Systems (Product / Service)
Experience Of Working With Senior Stakeholders And Engineers
Using Ai-powered Design Platforms
Streamlining Ux / Ui Design Process With Canva
Chatgpt Images, Ai Image Generators (Nightcafe), Gpt Images By Openai, Gpt Models
Ai-generated Artworks
Cover Images And Customising Profiles
Content Design With Chatgpt, Deepseek And Adobe Express
Modifying Content Using Text Prompts, Generating Images, Videos, Text Effects And Manipulating Existing Images
Ability To Assess Required Resources
Extract Required Data From Large Volumes Of Information
Perform Thematic Analysis
Understanding Concepts Of Industrial, Financial, Non-commercial And Other Types Of Design According To Product Goal And Product Features As Mvp
Understanding Technical Specifications And Innovative Ideas In Product Area With Usability Testing
Differentiating Business And User Requirements And Mirroring Them In Field Studies For Developing Consumer-facing Business Domains
Ability To Work In Focus Groups And Independently
Quantitative Research: Log Analysis, Internal Metrics Triangulation, Survey Design, Response Effects, Sampling, Crosstabs, Statistical Concepts
Communication: Participating In Specialist / Multidisciplinary Team Meetings
Arranging Interviews / Meetings For Research
Discussing User Needs, Problems, Testing Design Proposals And Evaluating Final Designs
Providing Discussion With The End-users In Writing (Emails, Ms Teams, Google Meets)
Interaction Design (Ixd): Creating Interactive Dialogue Between Person And Product / Service With Goal Set Up And Expected Outcome
Applying Learnability For User In Process Mapping
Awareness Of Constraints During Interaction Between User And System
Achieving Unity Between Form, Function And Technology
Explicit Incorporation Of User Involvement, Iteration And Specific Usability Criteria
Service Design: Knowledge Of Industrial Processes, Specific Domains, Techniques And Standards
Ability For Quick Sketching / Prototyping
Understanding Costs In Production Processes
Customer Service Skills
Creating Style Guidelines (Books) And Implementing Existing Branding Style
Information Architecture: Analytical Reasoning For Data Modelling And Data-driven Decision Making
Information Design: Categorizing, Structuring And Using Metadata
Strategic And Critical Thinking Through Problem-solving
Constructing Ia For All Pages Of A Website / Product / Saas Software.
Languages
Education
London Chamber of Commerce and Industry
Diploma · United Kingdom
Kingston University
Bachelors with Honours, Computer Science · Computer Science · Kingston upon Thames, United Kingdom
Edexcel
HND in Computing, Programming, Web design & Project Management · Computing · United Kingdom
Certifications & licenses
Digital Marketing Online Training Of The Digital Garage
Profile
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