Jelena Jovancevic
Head of New Products & Hybrid Studies (Customer Insights)
Experience
Head of New Products & Hybrid Studies (Customer Insights)
Kynetec
Lead the design and implementation of new research frameworks and hybrid methodologies (e.g., combining qualitative and quantitative approaches, panel/longitudinal and custom research studies, adapting methodologies to different data collection types, data mining, advanced segmentation and analytical frameworks…)
Standardize innovation processes across teams using structured protocols
Design and oversee management of complex, multi-country, multi-crop, multi-target group research projects, ensuring robust methodology and actionable insights
Ensure methodological rigor and actionable outcomes that support strategic decisions for clients in competitive agricultural markets
Act as a strategic advisor to clients, addressing critical business questions and offering new solutions
Collaborate with commercial teams to tailor solutions and integrate new offerings into client strategies
Support clients’ sales, marketing, BI and R&D teams with high-quality data and insights
Increase efficiency, reduce risk, and generate revenue through successful new product offerings
Deliver actionable insights that help clients optimize product portfolios, pricing, and marketing strategies
Expand research coverage to new markets and crops, attracting new clients and strengthening EMEA leadership and global reach
Set quality benchmarks for new product launches that drive confidence in strategic decisions
Research & Insights Strategy Consultant
Independent
Senior Research Director (Customer Insights)
Kynetec
Transform client business questions into robust research designs; oversee proposal writing, pricing, and approval processes for complex projects; define value pricing and evaluate project costs
Lead and develop a team of senior researchers across multiple accounts and markets; ensure resource allocation and capacity planning for timely, high-quality project delivery; contribute to departmental strategy and share best practices
Ensure projects are delivered on time, within budget, and at the highest quality; monitor KPIs and resolve issues that could impact project success; support pilot projects and coordinate with regional/global teams
Deliver strategic insights by connecting multiple data sources into a cohesive story; create impactful reports and actionable recommendations for senior client stakeholders; present findings to clients, including executive-level audiences
Act as a strategic consultant during proposal and design stages; lead regional and global pitches and negotiations; drive cross-selling opportunities between custom and syndicated research
Design, lead and successfully deliver complex, multi-country projects and global research programs
Deliver high-quality insights that inform strategic decisions for global clients
Expand client relationships through satisfaction and retention, consulting and cross-selling
Develop and retain a high-performing research team
Key Account Manager & Senior Project Manager
Kleffmann Group
- Act as the primary point of contact for key clients, building strong partnerships, trust and maintaining high levels of customer loyalty; develop and implement strategic account plans, including forecasting and governance for new business opportunities
- Evaluate client briefs and provide conceptual input for research design; develop proposals and pricing strategies, ensuring alignment with client objectives
- Manage multiple complex projects from proposal to delivery, ensuring on-time, on-budget completion; oversee research design, execution, and quality control for both qualitative and quantitative studies; organize regular reviews of project status and deliverables
- Deliver strategic insights by integrating data from multiple sources; create impactful reports and actionable recommendations; present findings to mid-level and senior client stakeholders
Research Manager (Ad Hoc Research)
Kleffmann Group
- Assist in creating proposals, including drafting study concepts and estimating costs; design questionnaires, topic guides, and code plans for quantitative and qualitative studies
- Act as project manager for ad hoc projects; ensure projects are delivered on time, within budget, and to quality standards; coordinate internal teams, external partners, and suppliers to maintain smooth execution
- Analyse data, run crosstabs, and interpret results for meaningful insights; create impactful reports and presentations; draft executive summaries and recommendations for client decision-making; present findings to junior and mid-level client stakeholders
Research Manager (Custom Research)
MEMRB Retail Tracking Services
Research Manager
Interactive Research, Public Opinion and Market Research Agency
Assistant Researcher (Ad Hoc Research)
GfK Belgrade, Centre for Marketing Research
Industries Experience
See where this freelancer has spent most of their professional time. Longer bars indicate deeper hands-on experience, while shorter ones reflect targeted or project-based work.
Experienced in Professional Services (19.5 years), Agriculture (14 years), Retail (4 years), Biotechnology (3.5 years), and Food and Beverage (3 years).
Business Areas Experience
The graph below provides a cumulative view of the freelancer's experience across multiple business areas, calculated from completed and active engagements. It highlights the areas where the freelancer has most frequently contributed to planning, execution, and delivery of business outcomes.
Experienced in Research and Development (21 years), Project Management (11.5 years), Business Intelligence (5.5 years), Strategy (5.5 years), Product Development (3 years), and Sales (3 years).
Summary
Senior research and innovation strategist specializing in market research, customer insights, and product development. Proficient in project management and process improvements focused on understanding business needs, simplifying procedures, analysing problems and designing innovative solutions. Expert in complex multi-country research design and project management, aligning cross-functional teams around measurable commercial objectives and delivering actionable insights to support strategic decisions. With over 14 years of experience in the agricultural sector, I specialize in transforming complex business questions into effective research strategies, collaborating with marketing, BI, R&D, and commercial teams to generate insights on market dynamics and customer behaviour, ultimately supporting evidence-based decision-making for companies in agriculture.
Skills
Research Strategy & Design
Data Analysis & Visualization
Storytelling & Executive Reporting
Project Management
Innovation Management
Process Mapping And Optimisation
Global Standardisation
Team Leadership
Sales Support And Development
Customer Relationship Management
Client Consulting & Account Strategy
Market Entry
Market Tracking
Brand Health
Customer Journey Mapping
Purchasing Behaviours
Customer Segmentation
User Experience
Customer Satisfaction
Brand Retention / Switching
Concept Testing
Message / Ad / Name / Package Testing
Pricing Analysis
Value Proposition
Touch Point Analysis
Sales Force Effectiveness
Competitor Analysis
Pre / Post Launch Analysis
Ms Office
Spss Statistics
Hubspot Crm
Sharepoint / Teams
Ai-assisted Tools
Driving Licence Cat. B
Advertising
Agriculture
Automotive
Financial Services (Banking & Insurance)
Fmcg (Fast-moving Consumer Goods)
Healthcare
Media
Non-governmental Organizations (Ngos)
International Organizations
Pharmaceuticals
Retail
Telecommunications
Tourism
Strategic Insights Research In Crop Protection
Strategic Insights Research In Seeds
Strategic Insights Research In Fertilizers
Strategic Insights Research In Machinery
Languages
Education
University of Belgrade, Faculty of Philosophy
Master of Arts in Sociology · Sociology · Belgrade, Serbia
University of Belgrade, Faculty of Philosophy
Bachelor of Arts in Sociology · Sociology · Belgrade, Serbia
Certifications & licenses
Key Account Sales Negotiation Training
Link Group
How To Deal With A Difficult Client Training
Kontrakt Osh Grupa Szkoleniowa
Driving Licence Cat. B
Profile
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