Head of New Products & Hybrid Studies (Customer Insights)

Lead the design and implementation of new research frameworks and hybrid methodologies (e.g., combining qualitative and quantitative approaches, panel/longitudinal and custom research studies, adapting methodologies to different data collection types, data mining, advanced segmentation and analytical frameworks…)

Standardize innovation processes across teams using structured protocols

Design and oversee management of complex, multi-country, multi-crop, multi-target group research projects, ensuring robust methodology and actionable insights

Ensure methodological rigor and actionable outcomes that support strategic decisions for clients in competitive agricultural markets

Act as a strategic advisor to clients, addressing critical business questions and offering new solutions

Collaborate with commercial teams to tailor solutions and integrate new offerings into client strategies

Support clients’ sales, marketing, BI and R&D teams with high-quality data and insights

Increase efficiency, reduce risk, and generate revenue through successful new product offerings

Deliver actionable insights that help clients optimize product portfolios, pricing, and marketing strategies

Expand research coverage to new markets and crops, attracting new clients and strengthening EMEA leadership and global reach

Set quality benchmarks for new product launches that drive confidence in strategic decisions

Transform client business questions into robust research designs; oversee proposal writing, pricing, and approval processes for complex projects; define value pricing and evaluate project costs

Lead and develop a team of senior researchers across multiple accounts and markets; ensure resource allocation and capacity planning for timely, high-quality project delivery; contribute to departmental strategy and share best practices

Ensure projects are delivered on time, within budget, and at the highest quality; monitor KPIs and resolve issues that could impact project success; support pilot projects and coordinate with regional/global teams

Deliver strategic insights by connecting multiple data sources into a cohesive story; create impactful reports and actionable recommendations for senior client stakeholders; present findings to clients, including executive-level audiences

Act as a strategic consultant during proposal and design stages; lead regional and global pitches and negotiations; drive cross-selling opportunities between custom and syndicated research

Design, lead and successfully deliver complex, multi-country projects and global research programs

Deliver high-quality insights that inform strategic decisions for global clients

Expand client relationships through satisfaction and retention, consulting and cross-selling

Develop and retain a high-performing research team