Dusan Kovacevic
Founder, Designer & Strategist
Experience
Founder, Designer & Strategist
Catalyst48 Studio
- Covering everything from UI/UX design, Framer development, branding and AI graphics & videos
- Leading end-to-end process for each project
- Facilitating design thinking workshops and agile sprint methodologies for clients, enhancing their in-house teams' productivity
Lead Product Designer & Art Director
Mavon GmbH
- Spearheaded a complete UX and UI redesign for the website, iOS app and back-end admin panel for a blockchain-based art gallery and NFT platform, improving user engagement metrics by ≈30%
- Laid the groundwork for a new brand identity
- Wrote detailed user stories to guide engineering implementation of design specifications
- Led user research and testing to inform design decisions
- Attended stakeholder meeting sessions, aligning features with market, business, and user needs
Senior Product Designer & Team Lead
Hotbit Crypto Exchange
- Designed trading dashboards serving 7M registered accounts across 210 countries
- Listed over 700 cryptocurrencies and over 1000 trading pairs
- Led and managed a front-end team of 9 people
Senior UI/UX Designer
Gearbest Global
- Designed websites optimized for sales funnels and platform UI layouts for EU markets in 20+ countries
- Conducted comprehensive user research, including customer interviews, usability testing, and competitor analysis, to uncover key pain points and opportunities leading to iterative UX improvements
- Collaborated closely with cross-functional teams, including engineering and marketing, to deliver data-driven design solutions
Senior UX/UI & Product Designer
We. Communications
- Worked within a team contracted to redesign their internal enterprise project management platform used for managing over 3000 people in 25 locations around the world
- Contributed to a design system and reusable components library significantly reducing development time
- Acted as the main contact point for engineering questions and ensured correct implementation
Senior UI/UX/Product Designer
BackEnd Creators
- Led end-to-end UX/UI design process for B2B e-commerce dashboards
- Established comprehensive design system and UI component library reducing development time by 50%
- Facilitated seamless collaboration between design and engineering team, preserving design intent through meticulous technical oversight
- Collaborated with product managers and startup founders to identify and evaluate new revenue streams
UI/UX Designer
Vibika Solutions SARL
- Orchestrated the UI/UX/Product design for a comprehensive IPTV platform for European markets
- Created a design system supporting multiple device types, from mobile and desktop to TV interfaces
- Conducted user research and testing leading to UX iterations, improving user engagement by ≈25%
- Maintained design fidelity by directly managing design-to-development handoff
UX/UI Designer and Researcher
Turbo Medical Marketing (now ADvance Media)
- Led UX/UI design process for healthcare providers' websites, specifically plastic surgery practices
- Conducted healthcare-specific user research and competitive analysis
- Redesigned conversion-optimized landing pages increasing lead generation by up to 120%
- Implemented HIPAA-compliant user flows and information architecture
Multidisciplinary UI/UX & Visual Designer
Toptal
- Ranked top 10 in Toptal’s UI/UX design department at that time
- Delivered end-to-end design solutions for diverse global clients
- Created user-centered designs across web, mobile, and marketing materials
- Developed brand identities and graphic design for startups and enterprises
Industries Experience
See where this freelancer has spent most of their professional time. Longer bars indicate deeper hands-on experience, while shorter ones reflect targeted or project-based work.
Experienced in Information Technology (4.5 years), Media and Entertainment (3 years), Professional Services (2.5 years), Banking and Finance (2 years), Arts and Crafts (1 year), and Retail (1 year).
Business Areas Experience
The graph below provides a cumulative view of the freelancer's experience across multiple business areas, calculated from completed and active engagements. It highlights the areas where the freelancer has most frequently contributed to planning, execution, and delivery of business outcomes.
Experienced in Product Development (11 years), Information Technology (6.5 years), Marketing (5 years), Project Management (3.5 years), and Research and Development (2.5 years).
Summary
I’m a full-stack designer fluent in UI/UX, product strategy, branding, Framer development, and AI-driven graphics. For more than 10 years I’ve turned complex problems into elegant, high-impact experiences, whether leading UI/UX Hotbit team that scaled top-20 crypto exchange at the time, expanding global e-commerce platform like Gearbest, or reimagining various SaaS dashboards. Today I run an independent remote studio, continuously seeking fresh challenges, new partnerships, and inspiring collaborators.
Endlessly curious and highly disciplined, I thrive solo or in distributed teams, obsess over user behavior, and never settle for “just pretty pixels.” These qualities make me an invaluable design partner, and, admittedly, the kind of houseguest who might rearrange your smart TV apps if the UX bugs me.
Core focus and expertise: UI/UX, product design, AI graphics, and Framer development
From crafting websites, apps, and visuals for solo creators and startups to shaping digital products for global heavyweights, my portfolio spans the full spectrum of scale and sector.
This breadth isn’t just résumé filler, it shows I can decode any domain, rally cross-functional teams, and ship solutions that balance business goals with user psychology. Every project follows a rigorous Design-Thinking playbook, so nothing is left to chance.
Some gigs still sit behind NDAs, but I’m happy to walk you through the details.
Additional experience & interests
What began in late 2022 as a rabbit-hole search for one-of-a-kind illustrations turned into an unexpected micro-career: clients now tap me for bespoke Gen-AI visuals. I still treat every prompt like a science experiment, equal parts curiosity and controlled chaos, but the results routinely land on billboards, ad campaigns, and the occasional meme.
When the Figma files close, I log out and level up elsewhere; collecting passport stamps and local recipes with the zeal of a UX audit.
Taste-testing philosophy, Stoics at breakfast, Taoists at dinner, then redesigning my to-do list accordingly.
Courtside critic of the NBA and Premier League; irrational optimist about both my jump shot and my club’s title odds.
Weekend war-zones: Warzone, FIFA, or a nostalgic binge of The Wire.
Resident gadget-instigator: I urge friends to drop $299 on RGB fans for a scientifically proven 5 fps “boost,” then watch 12-year-olds school us anyway, call it a humility sprint.
These quirks fuel my design lens: relentless experimentation, cross-disciplinary curiosity, and a firm belief that pixels, and life, are better when you playfully push them past spec.
Skills
Product & Experience Design
- Ux / Ui Design - Product Strategy - Information Architecture
- Wireframing, Prototyping & Micro-interaction Design
- Design Systems & Component Libraries
- Design Thinking & Workshop Facilitation
- Mobile-first & Responsive Design
- Accessibility Compliance (Wcag 2.2 Aa, Section 508)
Research & Validation
- Qualitative: User Interviews, Diary Studies, Moderated Testing
- Quantitative: Surveys (Getfeedback), Analytics (Amplitude)
- Remote Testing Platforms: Userlytics, Maze
No-code / Front-of-stack Development
- Framer Sites & Code Components
- Low-code And Ai Prototyping (Figma, Lovable Ai)
- Html, Css & React Collaboration
Generative-ai & Prompt Craft
- Workflow Integration: Midjourney - Krea - Stable Diffusion - Google Veo
- Large-language Models: Chatgpt, Claude, Custom Gpts & Agents
- Prompt Engineering & Iterative Fine-tuning
- Explainable Ai (Xai) Principles For Design Transparency
Fintech, Web3 & Blockchain
- Smart-contract Ux (Erc-20, 721, 1155)
- Defi & Tradfi Dashboard Design, Staking, Yield Farming, Trading
- Crypto Wallet Flows, Cross-chain Interoperability, Zk-proof Ux
- Regulatory & Kyc/aml Awareness
Product Analytics & Growth
- Funnel Mapping & Cohort Analysis (Amplitude)
- A/b & Multivariate Testing
- Conversion-rate Optimization For Saas & E-commerce
Ways Of Working
- Agile, Kanban, Dual-track Scrum
- Cross-functional Collaboration With Eng/pm/data
- Stakeholder Management & Exec Storytelling
- Team Leadership, Mentoring & Remote Rituals
- Self-starter Mindset, Comfortable Owning 0-1 And 1-n Phases
Core Toolchain
- Figma
- Framer
- Adobe Cc
- Miro
- Slack
- Notion / Trello
- Midjourney
Languages
Profile
Frequently asked questions
Do you have questions? Here you can find further information.
Where is Dusan based?
What languages does Dusan speak?
How many years of experience does Dusan have?
What roles would Dusan be best suited for?
What is Dusan's latest experience?
What companies has Dusan worked for in recent years?
Which industries is Dusan most experienced in?
Which business areas is Dusan most experienced in?
Which industries has Dusan worked in recently?
Which business areas has Dusan worked in recently?
What is the availability of Dusan?
What is the rate of Dusan?
How to hire Dusan?
Average rates for similar positions
Rates are based on recent contracts and do not include FRATCH margin.
Similar Freelancers
Discover other experts with similar qualifications and experience
Experts recently working on similar projects
Freelancers with hands-on experience in comparable project as a Founder, Designer & Strategist
Nearby freelancers
Professionals working in or nearby Belgrade, Serbia
