Dusan K.
Founder, Designer & Strategist
Experience
May 2023 - Present
2 years 4 monthsFounder, Designer & Strategist
Catalyst48 Studio
- Covering everything from UI/UX design, Framer development, branding and AI graphics & videos
- Leading end-to-end process for each project
- Facilitating design thinking workshops and agile sprint methodologies for clients, enhancing their in-house teams' productivity
Sep 2022 - Aug 2023
1 yearLead Product Designer & Art Director
Mavon GmbH
- Spearheaded a complete UX and UI redesign for the website, iOS app and back-end admin panel for a blockchain-based art gallery and NFT platform, improving user engagement metrics by ≈30%
- Laid the groundwork for a new brand identity
- Wrote detailed user stories to guide engineering implementation of design specifications
- led user research and testing to inform design decisions
- Attended stakeholder meeting sessions, aligning features with market, business, and user needs
Jun 2020 - Jul 2022
2 years 2 monthsSenior Product Designer & Team Lead
Hotbit Crypto Exchange
- Designed trading dashboards serving 7M registered accounts across 210 countries
- Listed over 700 cryptocurrencies and over 1000 trading pairs
- Led and managed a small front-end team of 9 people
May 2019 - Jun 2020
1 year 2 monthsSenior UI/UX Designer
Gearbest Global
- Designed websites optimized for sales funnels and platform UI layouts for EU markets in 20+ countries
- Conducted comprehensive user research, including customer interviews, usability testing, and competitor analysis, to uncover key pain points and opportunities leading to iterative UX improvements
- Collaborated closely with cross-functional teams, including engineering and marketing, to deliver data-driven design solutions
Dec 2018 - May 2019
6 monthsSenior UX/UI & Product Designer
We. Communications
- Redesigned internal enterprise project management platform used for managing over 3000 people in 25 locations around the world
- Contributed to a design system and reusable components library significantly reducing development time
- Acted as the main contact point for engineering questions and ensured correct implementation
Dec 2017 - Dec 2018
1 year 1 monthSenior UI/UX/Product Designer
BackEnd Creators
- Led end-to-end UX/UI design process for B2B e-commerce dashboards
- Established comprehensive design system and UI component library reducing development time by 50%
- Facilitated seamless collaboration between design and engineering team, preserving design intent through meticulous technical oversight
- Collaborated with product managers and startup founders to identify and evaluate new revenue streams
Apr 2017 - Dec 2017
9 monthsUI/UX Designer
Vibika Solutions SARL
- Orchestrated the UI/UX/Product design for a comprehensive IPTV platform for European markets
- Created a design system supporting multiple device types, from mobile and desktop to TV interfaces
- Conducted user research and testing leading to UX iterations, improving user engagement by ≈25%
- Maintained design fidelity by directly managing design-to-development handoff
Feb 2016 - Nov 2016
10 monthsUX/UI Designer and Researcher
Turbo Medical Marketing (now ADvance Media)
- Led UX/UI design process for healthcare providers' websites, specifically plastic surgery practices
- Conducted healthcare-specific user research and competitive analysis
- Redesigned conversion-optimized landing pages increasing lead generation by up to 120%
- Implemented HIPAA-compliant user flows and information architecture
Oct 2014 - Dec 2016
2 years 3 monthsMultidisciplinary UI/UX & Visual Designer
Toptal
- Ranked top 10 in Toptal’s UI/UX design department at that time
- Delivered end-to-end design solutions for diverse global clients
- Created user-centered designs across web, mobile, and marketing materials
- Developed brand identities and graphic design for startups and enterprises
Summary
I’m a full-stack designer fluent in UI/UX, product strategy, branding, Framer development, and AI-driven graphics. For more than 10 years I’ve turned complex problems into elegant, high-impact experiences, whether leading UI/UX Hotbit team that scaled top-20 crypto exchange at the time, expanding global e-commerce platform like Gearbest, or reimagining various SaaS dashboards. Today I run an independent remote studio, continuously seeking fresh challenges, new partnerships, and inspiring collaborators. Endlessly curious and highly disciplined, I thrive solo or in distributed teams, obsess over user behavior, and never settle for “just pretty pixels.” These qualities make me an invaluable design partner, and, admittedly, the kind of houseguest who might rearrange your smart TV apps if the UX bugs me.
- AI | Fintech | Web3 - End-to-end product strategy and design for AI, fintech, TradFi, blockchain, DeFi, trading dashboards, yield-farm and stake-pool platforms, and NFT ecosystems, across both B2B and B2C markets.
- SaaS | E-commerce | Dashboards – Led design for 20+ e-commerce sites, SaaS products, and admin panels spanning multiple industries and customer segments.
- Landing pages - Created 90+ high-converting landing pages and microsites, with a focus on fintech, AI, and blockchain brands.
Languages
Serbian
NativeEnglish
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