Jörg Müller
Consultant for AI Transformation
Experience
Consultant for AI Transformation
Self-employed
- Focus on learner experiences, internal processes and strategic AI application development
- Implementation of pioneering generative AI use cases in the media industry, including projects for glomex GmbH
VP of Business Innovation
ProSiebenSat.1 Media SE
- Explored new business opportunities and led early-phase projects and MVPs
VP of Product Strategy
ProSiebenSat.1 Media SE
- Identified strategic growth potentials
- Evaluated new business areas
Chief Agile Coach
ProSiebenSat.1 Digital GmbH
- Led transformation to agile work methods and structured cross-functional teams at two locations
- Established a culture of continuous learning for AI maturity using OKRs and lean change management
Head of Meta Data Services
ProSiebenSat.1 Digital GmbH
- Served as agile team leader and product owner for development of APIs and services for metadata capture, management and provision in the context of ProSiebenSat.1’s online video streaming infrastructure
Senior Technical Project Manager / Head of IT
ProSiebenSat.1 Digital GmbH
- Participated in first agile experiments at ProSiebenSat.1 Media Group, including Scrum adoption in multiple software development projects
- Served as Scrum Master and led training and certification of other project managers as Scrum Masters
Technical Lead / CTO
Holtzbrinck eLab
- Acted as technical lead/CTO at two ventures within a startup incubator over a period of two and a half years
Technical Director
Berger Baader Hermes GmbH
- Founding team member and technical director responsible for all software engineering aspects of creating digital products for clients
Technical Lead
more interactive
- Responsible for implementation of online projects and leading mixed teams of employees and contractors
Summary
Experienced innovation and digital expert with a 25-year career in the digital industry, both in technical leadership roles and strategic management. After starting out as a software developer, I led teams in digital product development and most recently took on innovation management responsibilities as Vice President of Business Innovation at ProSiebenSat.1 Media Group.
As early as the end of 2020, I recognized the disruptive potential of generative AI for content production and strategic business processes, and developed pioneering use cases in the media industry.
Since 2024, I have been working as an independent consultant for AI transformation, focusing on learning experiences, internal processes, and strategic AI application development.
I combine solid technical know-how with strategic foresight and explain complex AI concepts in an understandable way – both in management consultancies and in educational settings and volunteer projects promoting AI literacy.
Skills
- Extensive Expertise In Generative Ai Technologies For Content Production, Image Generation And Analysis, And Strategic Applications
- Solid Knowledge Of Prompt Engineering And Ai-supported Design Processes
- Ability To Translate Complex Technological Concepts Into Understandable And Practical Insights For Non-experts
- Experience In Developing And Conducting Workshops, Training Sessions, And Courses In The Ai Field
- Strategic Mindset For Identifying Disruptive Potentials Of New Technologies And Integrating Them Into Business Processes
- Ability To Act As A Catalyst For Innovation And Facilitate Collaborative Decision-making
- Experience In Building And Leading Cross-functional Teams In Technology- And Design-driven Environments
Languages
Education
RWTH Aachen
Diploma in Computer Science, without a university degree · Computer Science · Aachen, Germany
Certifications & licenses
Certified Product Owner
Certified ScrumMaster
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