Jörg M.
Self-employed Consultant
Experience
May 2024 - Present
1 year 8 monthsSelf-employed Consultant
Jörg Müller - KI Beratung
- Providing independent consulting services for AI transformation with a focus on learning experiences, internal processes, and strategic AI application development
- Recognized disruptive potential of generative AI for content production and strategic business processes
- Developed pioneering use cases in the media industry, including a new B2B online video product line for glomex GmbH
Apr 2021 - Apr 2024
3 years 1 monthVice President of Business Innovation
ProSiebenSat.1 Media SE
- Explored new business opportunities and led early‐phase projects and MVP development
- Managed cross‐functional teams in design and delivery of innovative digital products
- Collaborated with stakeholders to define innovation management strategies
Sep 2018 - Apr 2021
2 years 8 monthsVP of Product Strategy
ProSiebenSat.1 Media SE
- Identified strategic growth potentials and evaluated new business fields
- Defined product vision and roadmaps aligned with corporate objectives
- Conducted market analysis to support product portfolio decisions
May 2016 - Aug 2018
2 years 4 monthsChief Agile Coach
ProSiebenSat.1 Media SE
- Led agile transformation to implement structured, cross‐functional teams at two locations
- Established a culture of continuous learning to promote AI literacy using OKRs and lean change management
- Coached teams and management in agile practices and lean‐change principles
May 2015 - May 2016
1 year 1 monthHead of Meta Data Services
ProSiebenSat.1 Digital GmbH
- Acted as agile team leader and product owner for API and service development related to metadata ingestion, management, and provision
- Supported transition from matrix to product teams during organizational restructuring
- Ensured integration of services with ProSiebenSat.1 online video streaming infrastructure
Oct 2010 - Apr 2015
4 years 7 monthsSenior Technical Project Manager / Head of IT
ProSiebenSat.1 Digital GmbH
- Participated in first agile experiments at ProSiebenSat.1 Media Group and deployed Scrum in multiple software development projects
- Served as Scrum Master advising sister companies (e.g., ProSiebenSat.1 Games) on agile methods
- Led a team of project managers and supervised their training and certification as Scrum Masters
Apr 2008 - Sep 2010
2 years 6 monthsTechnical Lead / CTO
Holtzbrinck eLab
- Worked as technical lead/CTO at two startup ventures within the incubator over two and a half years
- Oversaw architecture and technology integration into business processes
- Guided product development teams through technical decision making
Apr 2001 - Mar 2008
7 yearsTechnical Director
Berger Baader Hermes GmbH
- Member of founding team at a leading interactive agency in Munich serving top German brands including Jägermeister
- Responsible for all software engineering aspects of digital product creation
- Managed cross‐functional teams in technology‐ and design‐driven environments
Sep 1997 - Mar 2001
3 years 7 monthsTechnical Lead
more interactive
- Served as technical lead for an internal unit of the BMZ!FCA/Publicis network in Düsseldorf
- Implemented online projects and led mixed teams of employees and contractors
- Delivered solutions for major clients such as Toyota Germany and Fidelity Investments
Summary
Experienced innovation and digital expert with a 25-year career in the digital economy, both in technical leadership roles and strategic management.
I combine deep technical expertise with strategic vision and make complex AI concepts easy to understand – in consulting firms, educational settings, and volunteer projects to foster AI literacy.
Languages
German
NativeEnglish
AdvancedEducation
Oct 1992 - Jun 1997
RWTH Aachen
Studied for a diploma in Computer Science, not completed · Computer Science · Aachen, Germany
Certifications & licenses
Certified Product Owner
Roman Pichler
Certified ScrumMaster
ProSiebenSat.1 Media
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