Franziska H. - Teamlead Category Management Nutrition | FRATCH

en
de

Marburg, Germany

Experience

May 2020 - Aug 2024

4 years 4 months

Teamlead Category Management Nutrition

Weltbild GmbH & Co. KG

Built up from scratch and developed the category management department “Nutrition” including business case, assortment strategy, and business development (scouting and exploitation of suitable sales channels)
Generated EUR up to 5.7 million per annum in sales
Built up and currently lead a team of 2 employees
Direct reporting to top management (Managing Director Category Management)
Developed the nutrition supplement brand “Orbisana VITAL” including data-focused market research and product development, business case, digital and multichannel strategy, pricing, content strategy and creation for online channels and print marketing materials

Mar 2019 - Apr 2020

1 year 2 months

Product & Brand Manager Nutrition

Weltbild GmbH & Co. KG

First milestones of the achievements above

Nov 2017 - Feb 2019

1 year 4 months

Product & Brand Manager Nutrition

Vitafy Brands GmbH

Developed private label brands including recipes
Responsible for purchasing of approximately 60 private label products
Managed product lifecycles: market research, market positioning, pricing strategy, operational purchasing, planning of product launches and campaigns, monitoring and adaptation or delisting of products
Created Health Claim regulation compliant product labels
Managed supplier communication including pricing and contract negotiations

Nov 2016 - Oct 2017

1 year

Junior Product Manager Nutrition

Vitafy Brands GmbH

First milestones of the achievements above

Languages

German

Native

English

Advanced

Spanish

Advanced

Education

Oct 2023 - Present

University of Marburg

Human Medicine · Marburg, Germany

Oct 2022 - Sep 2023

University of Sofia

Human Medicine · Sofia, Bulgaria

Oct 2021 - Aug 2024

TU Munich, HSG St. Gallen, UC Berkeley

Executive MBA Business & IT · Business & IT · Munich, Germany · 4.0 (German grading: 1,2)

...and 2 more

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