Recommended expert
Franziska Heger
Teamlead Category Management Nutrition
Experience
May 2020 - Aug 2024
4 years 4 monthsMarburg, Germany
Teamlead Category Management Nutrition
Weltbild GmbH & Co. KG
- Built up from scratch and developed the category management department "Nutrition" including business case, assortment strategy, business development (scouting and exploitation of suitable sales channels)
- Generated EUR up to 5.7 million p.a. in sales
- Built up and led a team of 2 employees
- Direct reporting to top management (Managing Director Category Management)
- Developed the nutrition supplement brand "Orbisana VITAL" including data-focused market research and product development, business case, digital and multichannel strategy, pricing, content strategy and creation for online channels and print marketing materials
- Established the logistic and legal base for the distribution of food and medical products (tracking of best before date and batch traceability, organic certification)
- Generated Health Claim regulation compliant content and UX design for the category’s and product’s online presences
- Set up and established a purchasing tool that optimizes the product listing and assortment steering process
- Built supplier relationships, acting as purchasing and P&L responsible for the nutrition assortment
- Executed pricing negotiations
Mar 2019 - Apr 2020
1 year 2 monthsProduct & Brand Manager Nutrition
Weltbild GmbH & Co. KG
Nov 2017 - Feb 2019
1 year 4 monthsProduct & Brand Manager Nutrition
Vitafy Brands GmbH
- Developed private label brands including recipes
- Responsible for purchasing approximately 60 private label products
- Managed product lifecycles: market research, market positioning, pricing strategy, operational purchasing, planning of product launches and campaigns, monitoring and adaptation or delisting of products
- Created Health Claim regulation compliant product labels
- Managed supplier communication including pricing and contract negotiations
Nov 2016 - Oct 2017
1 yearJunior Product Manager Nutrition
Vitafy Brands GmbH
- First milestones of the achievements above
Industries Experience
See where this freelancer has spent most of their professional time. Longer bars indicate deeper hands-on experience, while shorter ones reflect targeted or project-based work.
Experienced in Food and Beverage (6.5 years) and Retail (5.5 years).
Food and Beverage
Retail
Business Areas Experience
The graph below provides a cumulative view of the freelancer's experience across multiple business areas, calculated from completed and active engagements. It highlights the areas where the freelancer has most frequently contributed to planning, execution, and delivery of business outcomes.
Experienced in Marketing (8 years), Product Development (8 years), and Procurement (5.5 years).
Marketing
Product Development
Procurement
Languages
German
NativeEnglish
AdvancedSpanish
AdvancedEducation
Oct 2023 - Present
University of Marburg
Human Medicine · Marburg, Germany
Oct 2022 - Sep 2023
University of Sofia
Human Medicine · Sofia, Bulgaria
Oct 2021 - Aug 2024
TU Munich, HSG St. Gallen, UC Berkeley
Executive MBA, Business & IT · Business & IT · St. Gallen, Switzerland · GPA: 4,0 (German grading: 1,2)
...and 4 more
Profile
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Frequently asked questions
Do you have questions? Here you can find further information.
Where is Franziska based?
Franziska is based in Marburg, Germany.
What languages does Franziska speak?
Franziska speaks the following languages: German (Native), English (Advanced), Spanish (Advanced).
How many years of experience does Franziska have?
Franziska has at least 8 years of experience. During this time, Franziska has worked in at least 3 different roles and for 2 different companies. The average length of individual experience is 2 years and 11 months. Note that Franziska may not have shared all experience and actually has more experience.
What roles would Franziska be best suited for?
Based on recent experience, Franziska would be well-suited for roles such as: Teamlead Category Management Nutrition, Product & Brand Manager Nutrition, Junior Product Manager Nutrition.
What is Franziska's latest experience?
Franziska's most recent position is Teamlead Category Management Nutrition at Weltbild GmbH & Co. KG.
What companies has Franziska worked for in recent years?
In recent years, Franziska has worked for Weltbild GmbH & Co. KG.
Which industries is Franziska most experienced in?
Franziska is most experienced in industries like Food and Beverage and Retail.
Which business areas is Franziska most experienced in?
Franziska is most experienced in business areas like Marketing, Product Development, and Procurement and Purchasing.
Which industries has Franziska worked in recently?
Franziska has recently worked in industries like Food and Beverage and Retail.
Which business areas has Franziska worked in recently?
Franziska has recently worked in business areas like Marketing, Procurement and Purchasing, and Product Development.
What is Franziska's education?
Franziska holds a Master in Business & IT from TU Munich, HSG St. Gallen, UC Berkeley and a Bachelor in Marketing Communication from Stuttgart Media University.
What is the availability of Franziska?
Franziska is immediately available full-time for suitable projects.
What is the rate of Franziska?
Franziska's rate depends on the specific project requirements. Please use the Meet button on the profile to schedule a meeting and discuss the details.
How to hire Franziska?
To hire Franziska, click the Meet button on the profile to request a meeting and discuss your project needs.
Average rates for similar positions
Rates are based on recent contracts and do not include FRATCH margin.
1000
750
500
250
Market avg: 820-980 €
Market avg: 820-980 €
The rates shown represent the typical market range for freelancers in this position based on recent contracts on our platform.
Actual rates may vary depending on seniority level, experience, skill specialization, project complexity, and engagement length.
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