Franziska Heger - Teamlead Category Management Nutrition | FRATCH

en
de

Marburg, Germany

Experience

May 2020 - Aug 2024

4 years 4 months

Marburg, Germany

Teamlead Category Management Nutrition

Weltbild GmbH & Co. KG

Built up from scratch and developed the category management department "Nutrition" including business case, assortment strategy, business development (scouting and exploitation of suitable sales channels)
Generated EUR up to 5.7 million p.a. in sales
Built up and led a team of 2 employees
Direct reporting to top management (Managing Director Category Management)
Developed the nutrition supplement brand "Orbisana VITAL" including data-focused market research and product development, business case, digital and multichannel strategy, pricing, content strategy and creation for online channels and print marketing materials
Established the logistic and legal base for the distribution of food and medical products (tracking of best before date and batch traceability, organic certification)
Generated Health Claim regulation compliant content and UX design for the category’s and product’s online presences
Set up and established a purchasing tool that optimizes the product listing and assortment steering process
Built supplier relationships, acting as purchasing and P&L responsible for the nutrition assortment
Executed pricing negotiations

Mar 2019 - Apr 2020

1 year 2 months

Product & Brand Manager Nutrition

Weltbild GmbH & Co. KG

Nov 2017 - Feb 2019

1 year 4 months

Product & Brand Manager Nutrition

Vitafy Brands GmbH

Developed private label brands including recipes
Responsible for purchasing approximately 60 private label products
Managed product lifecycles: market research, market positioning, pricing strategy, operational purchasing, planning of product launches and campaigns, monitoring and adaptation or delisting of products
Created Health Claim regulation compliant product labels
Managed supplier communication including pricing and contract negotiations

Nov 2016 - Oct 2017

1 year

Junior Product Manager Nutrition

Vitafy Brands GmbH

First milestones of the achievements above

Languages

German

Native

English

Advanced

Spanish

Advanced

Education

Oct 2023 - Present

University of Marburg

Human Medicine · Marburg, Germany

Oct 2022 - Sep 2023

University of Sofia

Human Medicine · Sofia, Bulgaria

Oct 2021 - Aug 2024

TU Munich, HSG St. Gallen, UC Berkeley

Executive MBA, Business & IT · Business & IT · St. Gallen, Switzerland · GPA: 4,0 (German grading: 1,2)

...and 4 more

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