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Wülfrath, Germany

Experience

Jan 2018 - Present

8 years 2 months

Founder and Chief Technical Officer

Ella Media AG

Founded and built a startup for generative AI with 80 employees and 5 shareholders
From 2018, built the AI team and development organization as Chief Technical Officer
In 2020, converted into a public company, raised capital, and appointed an operational board
Since 2020, advising the board of directors on AI strategy, AI governance, and AI products

Jan 2013 - Present

13 years 2 months

Executive business consultant and interim manager for digitalization and artificial intelligence

Self-employed

Consulting on digital transformation and program/project management
Advising on digital business models and digitalizing marketing, sales, and service
Advising on disruptive change processes and the use of artificial intelligence
2022: Advised the management of Bertelsmann/Territory on program management and implemented a cross-functional PMO to optimize processes and strategic control. Crisis management on various projects
2017–2019: Advised the management of Eurowings. Provided consulting on digital business development, strategic product positioning, and change management. Built, managed, and led the largest eCommerce project with 120 employees. Strategic consulting and support for the spin-off of Eurowings Digital GmbH
2018: Advised on setting up the joint venture Innogy.C3. Provided consulting and built team structures, project management structures, and reporting structures

Jan 2006 - Dec 2012

7 years

Managing Director

UNICBLUE Group

International agency group for classical, live, and digital communication with 110 employees and 19 million Euro in revenue and five operating subsidiaries in Germany, Switzerland, and China
Member of the holding's executive leadership with 4 direct reports
Consolidation and management, repositioning of the agencies
Managing director of the subsidiary UNICBLUE Digital GmbH
Core areas: mobile solutions, content management systems, app development, social media, design, and infotainment
Significant revenue growth, improved customer relationship management, and greatly improved project management quality through Scrum implementation, as well as a successful merger of two subsidiaries

Jan 2005 - Dec 2006

2 years

Founder and Managing Director

anumero.de

Founded an innovative internet startup in the telecom sector with a trading platform for mobile phone numbers and mobile contracts based on affiliate marketing
Idea development and creation of the business plan
Programming and implementation of the online platform
Marketing via SEO, SEA, affiliate programs, and partnerships
Negotiations with investors and partners such as E-Plus, Vodafone, O2, and Telekom

Jan 2000 - Dec 2005

6 years

Senior Consultant

Logica CMG

Consulting on web applications and internet portals in the eBusiness and eCommerce environment
Member of the project management unit with 30 employees
Co-responsible for serving clients Deutsche Bank, Deutsche Post, and Vodafone
Sales work for existing and new clients of the unit
Created significant market presence by developing individual IT service products for medium-sized companies and marketing them through direct marketing measures

Industries Experience

See where this freelancer has spent most of their professional time. Longer bars indicate deeper hands-on experience, while shorter ones reflect targeted or project-based work.

Experienced in Information Technology (21 years), Aerospace and Defense (13 years), Energy (13 years), Media and Entertainment (13 years), Advertising (7 years), and Telecommunication (2 years).

Information Technology

Aerospace and Defense

Energy

Media and Entertainment

Advertising

Telecommunication

Business Areas Experience

The graph below provides a cumulative view of the freelancer's experience across multiple business areas, calculated from completed and active engagements. It highlights the areas where the freelancer has most frequently contributed to planning, execution, and delivery of business outcomes.

Experienced in Project Management (26 years), Marketing (21 years), Information Technology (20 years), Sales (19 years), Product Development (15 years), and Strategy (15 years).

Project Management

Marketing

Information Technology

Sales

Product Development

Strategy

Summary

Digital management, interface skills between technology, business and AI, and strong operational expertise for digital growth.

Skills

Digitalization & Startup
Digital Transformation
Agile Methods
Lean Startup
Artificial Intelligence
Company Building
General Management
Leading Teams Of Up To 120 Employees (8 Direct Reports)
Consolidation
Change Management
Executive Management
Project & Program Management
Setting Up Pmos And Dtos
Agile Project Management
Program Management
Leadership Experience With Up To 120 Employees (8 Direct Reports)
Leading Interdisciplinary Project Teams
Reporting To C-level, Management, And Owners
Budget Responsibility Of Up To 80 Million Euro
Client Management And Agile Leadership
Successful Budget Wins At Well-known Companies And Negotiations With Decision-makers On Both Client And Service Provider Sides
Startup Experience From Idea Through Business Plan To Implementation In The Founding And Early Development Phase
Adapting, Standardizing, And Creating New Structures During Company Mergers, New Setups And Expansions
Experience With Rapid Growth Phases, Consolidation, And Crisis Management

Languages

German

Advanced

Education

Diploma in Design (FH) · Communication Design · 1,1

Abitur

Profile

Created

February 2022

Last Update

January 2026

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Frequently asked questions

Do you have questions? Here you can find further information.

Where is Daniel T based?

Daniel T is based in Wülfrath, Germany.

What languages does Daniel T speak?

Daniel T speaks the following languages: German (Advanced).

How many years of experience does Daniel T have?

Daniel T has at least 26 years of experience. During this time, Daniel T has worked in at least 5 different roles and for 5 different companies. The average length of individual experience is 5 years and 3 months. Note that Daniel T may not have shared all experience and actually has more experience.

What roles would Daniel T be best suited for?

Based on recent experience, Daniel T would be well-suited for roles such as: Founder and Chief Technical Officer, Executive business consultant and interim manager for digitalization and artificial intelligence, Managing Director.

What is Daniel T's latest experience?

Daniel T's most recent position is Founder and Chief Technical Officer at Ella Media AG.

What companies has Daniel T worked for in recent years?

In recent years, Daniel T has worked for Ella Media AG and Self-employed.

Which industries is Daniel T most experienced in?

Daniel T is most experienced in industries like Information Technology (IT), Aerospace and Defense, and Energy. Daniel T also has some experience in Media, Entertainment and Publishing, Advertising, and Telecommunication.

Which business areas is Daniel T most experienced in?

Daniel T is most experienced in business areas like Project Management, Marketing, and Information Technology (IT). Daniel T also has some experience in Sales, Product Development, and Strategy and Planning.

Which industries has Daniel T worked in recently?

Daniel T has recently worked in industries like Aerospace and Defense, Energy, Media, and Entertainment and Publishing.

Which business areas has Daniel T worked in recently?

Daniel T has recently worked in business areas like Strategy and Planning, Customer Service, and Information Technology (IT).

What is Daniel T's education?

Daniel T attended education in Communication Design.

What is the availability of Daniel T?

Daniel T is immediately available full-time for suitable projects.

What is the rate of Daniel T?

Daniel T's rate depends on the specific project requirements. Please use the Meet button on the profile to schedule a meeting and discuss the details.