Alicia Singerer
Head of Project Management
Experience
Head of Project Management
heinekingmedia GmbH
- Built and scaled the Project Management organization; led an internal team (up to 9) and steered cross-functional teams (up to 15).
- Owned program governance end-to-end: portfolio prioritization, capacity/resource management, and PMO cadence (reporting, decision forums, standards).
- Led operating model transformation & change management initiatives: process analysis/design, standardization and operational excellence (OPEX) across business units.
- Led complex product development & go-to-market programs from concept to sales/readiness and delivery capability; managed cross-stream dependencies, release and risk across multiple teams in distributed international setups (time-to-market: -33%).
- Supported post-merger integration and process harmonization across group entities (cross-company operating model alignment).
- Drove R&D and innovation programs in close alignment with Product Management and Engineering.
- Delivered a paid pilot/PoC in a highly regulated security environment, creating the scalable foundation for a new business field (Defence).
- Ran large-scale digitalization programs (public sector and enterprise), including governance, reporting, cadence, rollout and delivery steering (annual delivery volume in the double-digit million EUR range).
Senior Project Manager
heinekingmedia GmbH
Lead Project Coordination & Project Management
SA-Systems GmbH
- Held overall responsibility for 130+ projects in an industrial manufacturing context.
- Improved efficiency and reduced error rate through process optimization.
- Supported the setup of an assembly plant in Romania.
Industries Experience
See where this freelancer has spent most of their professional time. Longer bars indicate deeper hands-on experience, while shorter ones reflect targeted or project-based work.
Experienced in Media and Entertainment (4 years), Manufacturing (3 years), Aerospace and Defense (2.5 years), and Government and Administration (2.5 years).
Business Areas Experience
The graph below provides a cumulative view of the freelancer's experience across multiple business areas, calculated from completed and active engagements. It highlights the areas where the freelancer has most frequently contributed to planning, execution, and delivery of business outcomes.
Experienced in Project Management (6.5 years), Operations (5.5 years), and Product Development (2.5 years).
Summary
Senior program & project leader at the intersection of Engineering, Product and Operations with a track record delivering complex, multi-stream initiatives end-to-end—from discovery and prototyping to scalable product and delivery structures. Strong in cross-organizational governance, dependency/release/risk management, and measurable outcomes in distributed, international setups.
Skills
Cross-org Program Leadership (Engineering / Product / Gtm)
End-to-end Technical Program Delivery (Multi-year, Multi-team)
Governance, Pmo Setup, Portfolio Prioritization, Capacity & Resource Management
Dependency / Release / Risk Management; Executive Reporting; Stakeholder Management
Continuous Improvement / Operational Excellence (Opex), Process Design & Standardization
Distributed Collaboration (International, Multi-site Delivery Setups)
R&d / Innovation Programs; Ai-assisted Product & Feature Initiatives
M&a Integration, Harmonization, Operating Model Transformation
Jira
Confluence
Sharepoint
Ms Project
Monday.com
Power Bi
Common Pm Toolchains
Languages
Education
BU Hamburg
MBA, General Management (Focus: Artificial Intelligence) · General Management · Hamburg, Germany
Certifications & licenses
Six Sigma Black Belt
TÜV / ISO / ASQ
Certified Project Manager
TÜV
Process Improvement Manager
TÜV
Lean- & KVP-Manager
TÜV
Profile
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