Sajeel Shafi

Senior Business Development Executive

Karachi, Pakistan

Erfahrungen

Aug. 2022 - Dez. 2023
1 Jahr 5 Monaten

Field Sales Executive (former MT)

Coca Cola İçecek

  • Led 3 distributions with combined annual volume of 5-million-unit crates and achieved 92% monthly volume against regional average of 75%
  • Optimized discounts and rationed direct marketing expenses to achieve 95% revenue targets against 80% national average
  • Leveraged unique brand positions of Coca Cola, Sprite, and Fanta to achieve 105% penetration targets across all 10 SKUs against a regional average of 78%
  • Ideated and executed CCI Next - an industry-first app-based pre-selling solution
  • Crafted and executed a self-initiated project to improve urban and rural distributions and teams across three cities: Faisalabad, Jhang, and Lahore resulting in a 40% improvement in sales discipline across 3 metrics, Call Completion, Success Rate, and Time-in-Market
  • Introduced and implemented national Pre-Seller Professional Development Plan based on Carol Dweck's Growth Mind-set model to inculcate positive mindset and improve leadership qualities and sales excellence
Dez. 2021 - Juni 2022
7 Monaten
Pakistan

CMO

NearSphere

  • Formulated a boot-strapped brand strategy from A to Z, which included marketing campaigns leveraging viral content, and establishing robust social media presences resulting in 1,000+ organic sign ups from 7 countries in the first month of launch
  • Monitored user activity over 2 weeks and implemented strategies rooted in story-telling and enriched user experience to reach a wider user-base resulting in 400 additional sign-ups from North America and Europe
  • Created pitch decks for multiple investors, including Y-Combinator and Andreessen Horowitz (a16z)
  • Developed a team of 5 people on a common goal by successfully harvesting synergies between different competencies and interpersonal skills
Juni 2021 - Aug. 2023
2 Jahren 3 Monaten

Brand Management Intern

Adcom x Leo Burnett

  • Devised content strategy for Sunridge Foods and increased impressions by 2 million across Meta's platforms
  • Created copy-based content for Mercedes-Benz and Phillip Morris International
  • Led the client account of MContent, blockchain based company, effectively devising brand strategies, digital marketing campaigns, and influencer marketing resulting in a market capitalization of $10 million for the company
Juni 2018 - Juni 2022
4 Jahren 1 Monate

Copywriter & Co-Owner

The Writing Lab

  • Wrote over 1 million words of SEO-optimized copies for different international clients, including Nike, Puma, Range Rover, and Vaporesso, generating over $500,000 through Fiverr
  • Led a team of 18 writers and 7 editors with 4% attrition rate over 5-years-time

Marketing Strategy Consultant

Bykea

  • Responsible for customer profiling and spearheading initial market assessments for Bykea's grocery delivery service, Khareed Lao
  • Identified potential pitfalls and system errors in user's in-app experience leading to improved user activity
  • Developed and pitched a breakthrough idea to introduce "top-up cards" to improve methods of payment
  • Became Bykea's delivery partner (rider) for a full-month and made 200+ grocery deliveries to conduct on-ground research, gather insights, and understand user experience and pain points

Writing Consultant

Cowasjee Centre

  • Served as the lead for Writing Centers programs that help NTHP students to improve their writing and reading which reduces the disparity between students at IBA
  • Volunteered for Human Resource Training Program as the communication expert/trainer

Founder

The Conscious Clean Project (TCCP)

  • Founded a not-for-profit company that conducted multiple seminars, training and placement programs for blue collar employees to ensure their fair treatment and compensation from third-party employers

Social Intern

Zindagi Trust

  • Developed teachers training manual and taught English to students from a diverse socioeconomic background

Zusammenfassung

Led distributions, optimized discounts, and achieved revenue targets at Coca Cola İçecek. Formulated brand strategy and increased user sign-ups for NearSphere app. Devised content strategies and led client accounts at Adcom x Leo Burnett. Co-owned The Writing Lab, writing SEO-optimized copies for international clients. Developed marketing strategies and conducted on-ground research for various projects.

Sprachen

Englisch
Muttersprache
Urdu
Fortgeschritten

Ausbildung

Sept. 2018 - Juni 2022

Institute Of Business Administration (IBA, Karachi)

BBA, Sales & Marketing · Karachi, Pakistan

Sept. 2016 - Aug. 2016

Beaconhouse College

Advanced Levels (A’levels), Science & Business · Pakistan

Ähnliche Freelancer

Entdecken Sie andere Experten mit ähnlichen Qualifikationen und Erfahrungen.

Verifizierter Experte
Usman Shoukat

Growth Engineer / Lead SEO Strategist

Profil ansehen
Verifizierter Experte
Christoph Plamper

Interim Marketing Manager

Profil ansehen
Verifizierter Experte
Corinna Picker

Expertin für Business Transformation | Strategie | People & Culture | Agile Organisationsentwicklung People and Business

Profil ansehen
Verifizierter Experte
Neal Bruewer

Business Leader & Innovator | Sustainability | Marketing | Startups & NGOs | Tech: AI/Adtech

Profil ansehen
Verifizierter Experte
Isabel Petri da Silva

Director Sales & Business Development @ Tobii UX Explore I CEO @ PI Partnermanagement GmbH

Profil ansehen
Verifizierter Experte
Rosanna Pierantognetti

Regional Sales Manager

Profil ansehen
Verifizierter Experte
Daniel Rohde

Lead - Senior Paid Social Manager & Talent Instructor / Account Management

Profil ansehen
Verifizierter Experte
Alexander Karl

Interim E-Commerce Manager

Profil ansehen
Verifizierter Experte
Adrian Goeldner

Online Marketing Freelancer & Interim für FB/IG/LinkedIn/Google Ads & SEO | CMO @Reflexit (starke Handgelenke)

Profil ansehen
Verifizierter Experte
John Von saurma

Geschäftsführer

Profil ansehen
Verifizierter Experte
Daniel Mautz

Strategy, Sales, Marketing Consultant EV, New Energy, Green Products

Profil ansehen
Verifizierter Experte
Kaleem ullah Hashmi

Senior WordPress Developer | SEO Expert

Profil ansehen
Verifizierter Experte
Filiberto Becerra

Senior Growth Marketing

Profil ansehen
Verifizierter Experte
Oliver Hickfang

Head of Marketing

Profil ansehen
Verifizierter Experte
Elena Engelniederhammer

Creative Performance Marketing & Webdesign

Profil ansehen