Dominik (M.) Miklec
Freelance Digital Analytics Consultant & Engineer
Erfahrungen
Freelance Digital Analytics Consultant & Engineer
- Working with clients in various industries like automotive, finance, insurance, and ecommerce
- Main responsibilities include specification, consultation, project management, technical implementation/engineering, and quality assurance of Digital Analytics setups in Adobe Analytics and Google Analytics with Adobe Launch and Google Tag Manager
- Creating and implementing A/B tests with Adobe Target
Consultant Digital Analyst
Dentsu Germany GmbH
- Specification, technical implementation, and technical quality assurance of Digital Analytics projects in Google Tag Manager and Tealium iQ
- Management of brand-owned Consent Management Platform – 1tag
- Project owner of various implementation tests working with serverside tagging in Google Tag Manager and Matomo
Junior Digital Analyst
Plan.Net Business Intelligence GmbH & Co.KG
- Technical implementation for Adobe Analytics in Adobe Launch in a global Digital Analytics setup for BMW and MINI
- Creating and implementing A/B tests with Adobe Target for BMW and MINI
Digital Analytics Consultant
T4Media GmbH
- Analytics specification, data analysis, and quality assurance in Adobe Analytics in a global Digital Analytics setup for Mercedes Benz and smart
- Creating and conducting workshops on Digital Analytics and more specifically the Adobe Experience Cloud
Working Student
T4Media GmbH
- Supporting full time employees with the Digital Analytics Setup for Mercedes Benz and smart doing data analysis and quality assurance
Zusammenfassung
As a Freelance Digital Analytics Consultant & Engineer, I specialize in delivering robust analytics solutions across industries like automotive, finance, insurance, and ecommerce. My expertise lies in the specification, consultation, and technical implementation of Digital Analytics setups using Adobe Analytics and Google Analytics via the big three tag managers: Adobe Tags (formerly Launch), Google Tag Manager, and Tealium iQ.
I have a proven track record in creating and implementing A/B tests with Adobe Target, ensuring data-driven decision-making. Further experience includes managing a brand-owned Consent Management Platforms.
With a strong foundation in data analysis and quality assurance, I have worked on global analytics setups for brands such as BMW, MINI, Mercedes Benz, and smart. I also conduct workshops on Digital Analytics, focusing on the Adobe Experience Cloud, to empower teams in their daily work with the tools and Digital Analytics itself.
I am committed to delivering high-quality analytics solutions tailored to client needs.
Sprachen
Ausbildung
Ulm University
M. Sc. · Psychology · Ulm, Deutschland
Zertifikate & Bescheinigungen
Adobe Analytics Business Practitioner
Tealium iQ Technical
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