Zachery Lahti

• Rebuilt the marketing function from the ground up within an operationally immature organization, introducing strategic planning, KPIs, and structured commercialization workflows across marketing, product development, and HR.
• Served as executive team member and HR lead, steering a 20-person department including multiple team leads and strengthening cross-functional collaboration at the senior level.
• Integrated upstream marketing into product development, enabling teams to assess product-market fit based on value creation, customer insight, and business viability, reducing time-to-market from 24 months to 10–12 months.
• Developed a structured go-to-market strategy and redefined marketing from reactive execution to active product storytelling and commercialization leadership, driving 30% year-over-year revenue growth.
• Introduced a formal recruitment and onboarding framework, replacing legacy nepotism-based practices with structured role design and informed, objective hiring processes; expanded the team by 20% with over 95% retention and internal promotions.
• Modernized external agency management by terminating underperforming contracts and internalizing critical capabilities, saving €80K+ in six months and elevating accountability in digital and community engagement.
• Promoted a culture of performance and objectivity by embedding business strategy development into team leadership, equipping department heads with tools to prioritize hiring, measure success, and adjust plans quarterly.

• Devised and executed region-wide Connected Care and Digital Health commercialization strategy, enabling accelerated rollout during COVID-19.
• Spearheaded full market analysis, stakeholder profiling, and step-by-step implementation adopted across North America and Asia Pacific.
• Led six regional marketing functions as part of the CEE leadership team, co-authoring integrated business strategy across sales, marketing, education, and customer service; exceeded revenue targets in FY21, FY22, and FY23.
• Transformed marketing from a sales support team of four to a strategic growth function of 12, hiring eight new team members and aligning structure to customer needs; built a succession-ready platform within five years.
• Uncovered and addressed critical compliance risks by establishing CEE regulatory and quality affairs functions, securing product registration capabilities and improving audit readiness.
• Promoted high-potential talent across departments: guided a regulatory specialist to people leadership role, transitioned an office assistant to events manager (later promoted to EMEA-level role), and embedded a culture of coaching and career growth.

Navigated the turbulent seas of financial markets by fortifying client portfolios with derivatives strategy know-how and tactical coaching for asset expansion.

Managed 60+ clinical studies, ensuring compliance and facilitating submission and publication of medical data for post-market dissemination.