Shahram Djafari

Conceptualization and planning of web projects and technology rollouts including acquisition, selection processes and negotiations (Jira, Confluence, Miro, Asana, Sharepoint, MS365 platform etc.)

Acquisition, consulting, support and customer service for clients and/or on behalf of clients

Consulting and optimization of digital platforms with focus on UX/Design (customer and/or user journey), programming

Creation of reports and analyses

Data visualization and insight generation

Training and workshops on report usage with stakeholders

Development of interactive dashboards

Building ETL pipelines for data preparation and visualization in BI tools

Performing data consistency and quality checks from cloud-based and on-premise data sources for report, dashboard and visualization creation

Conducting analyses of product and service sales

Importing, exporting and integrating data for visualization (Tableau, Qlik, Power BI, MicroStrategy, LookerStudio etc.), end-to-end

Full responsibility for the data landscape/lifecycle: data and digital analytics consulting; business and data process and system optimization; strategy and conception for data and digital platforms (audit, PoC, e2e, B2C, B2B); project management/project leadership (Scrum, Kanban, traditional); hands-on/operational work

Consulting and support in selecting and implementing analytics and tag management tools (audit, PoC, e2e, B2C, B2B)

Defining and developing KPIs

Developing recommendations and action plans to optimize company goals/performance/sales/platform/ROI/ROAS

Data and process analysis and management (interface monitoring and optimization of workflows and business processes)

Reporting/dashboard development (optimization, redevelopment, consulting)

Implementing, monitoring, mapping and optimizing pixels/tags/data layers (GTM, Launch/DTM/Data Collection, Tealium, Ensighten, Exactag, Adjust, Signal, Commanders Act, source code)

Strategic planning and conception as well as PM in data protection including evaluation, migration, implementation, audit, PoC, e2e, B2C, B2B (TCP, IAB, Google Consent Mode, CCPA, GDPR, OneTrust, Civic, Didomi, Tealium IQ, Clickskeks etc.)

Analyzing social media data using social media analytics tools like Hootsuite, Spredfast, Sprinklr, Linkfluence etc.

Social media management (Facebook, Instagram, Youtube etc.)

Defining and developing KPIs, reports and dashboards

SEO/SEA/SEM/semantic search approaches

Technical SEO, on/off-page optimization, backlinks

Google and Bing Ads

Performance marketing / email and newsletter marketing

Marketing mix modeling / attribution modeling

Programmatic / ad tech / DSP / DMP (Adform, GMP)

Content strategy and content development for platforms/channels

Conceptual and technical CMS optimization

Content localization (project management)