UX / Product Design Professional with >20 years experience

Major Clients & Projects:

2025: – HRS business travel portal

• Conversion optimisation, UX opportunity assessment, UX research

2024: – Mercedes-Benz

• Digital Aftersales product buying journey and service contract management on international websites

2023:

• MITTE.CO (smart water maker start-up)
  • Incremental redesign of landing page, shop and IoT app
  • Introduction of new subscription model

2022:

• SPRINGER NATURE (academic publishing group)
  • Incremental redesign of online course platform for natural sciences researchers

2021:

• AKADEMIE FÜR LERNPÄDAGOGIK (educational start-up)
  • New online course platform for school children aged 8-14

2020-2022:

• MISTER SPEX (Europe's largest online optician)
  • Incremental redesign of web shop pages and eye exam journey
  • Introduction of Figma and setup of new design system
  • Interim UX team lead

2019:

• NDA / Large online travel agency (via UX&I / Codecentric)
  • Incremental redesign of the mobile web booking funnel

2018-19:

• KOERBER DIGITAL (digital innovation unit of the Koerber industry group)
  • New 3D training tablet app for industry machine operators

2018:

• GET IT DONE (mediation platform for craftsman services)

  • New order management web app

• BEUMER GROUP INTRALOGISTICS (via thinkmoto design agency)

  • Redesign of B2B marketing portal

2017-18:

• NDA / Swiss Biochemistry leader (via UX&I / Codecentric)
  • New B2C brand: Personalized skin care based on individual online skin assessment

2017:

• COMMERZBANK (via Neugelb design studio)
  • Brand Experience guidelines for native apps
  • Intranet Senior Management dashboard
  • Digital strategy for Corporate Clients segment

2016:

• TRACK (digital consultancy)
  • Diverse strategic projects for major insurance / food / car brands

2015-16:

• DEUTSCHE SEE (food manufacturer & online retailer)
  • Redesign of B2C brand website
  • New local fresh delivery recommendation service

2015:

• LYNX (online brokerage start-up)

  • New web training platform for options trading
  • Redesign of website

• DEUTSCHE TELEKOM

  • Onboarding & personalisation concept for Telekom's Puls Android Tablet

Aperto, by now IBM iX, was one of Berlin's largest digital agencies.

Responsibilities:

• Team lead of the agency's UX team (15 to 20 people)
• UX recruiting
• Represent agency in UX community
• Member of the executive board

Clients / successful pitches for:

• Rossmann AG
• TUI.com
• Continental AG
• Siemens Hausgeräte
• Deutsche See
• SOS Kinderdorf
• Abu Dhabi Media - BMI (German Federal Ministry of Interior)
• and more

Leonhardt was the lead online design agency of the Robert Bosch GmbH. Here's where I started to get into Usability and Information Architecture.

Yoolia was an ambitious eCommerce startup for personalized shopping recommendations. Yoolia failed miserably, but boy did I learn a lot.