Rupert Platz
UX / Product Design Professional with >20 years experience
Experience
UX / Product Design Professional • 20y experience
Rupert Platz
Major Clients & Projects:
2023:
-
NDA / German Car Brand (for horyzon.io digital innovation consultancy)
- Template system for different aftersales buying journeys on the international brand websites
-
MITTE.CO (smart water maker start-up)
- Incremental redesign of landing page, shop and IoT app
- Introduction of new subscription model
2022:
-
SPRINGER NATURE (academic publishing group)
- Incremental redesign of online course platform for natural sciences researchers
2021:
-
AKADEMIE FÜR LERNPÄDAGOGIK (educational start-up)
- New online course platform for school children aged 8-14
2020-2022:
-
MISTER SPEX (Europe's largest online optician)
- Incremental redesign of web shop pages and eye exam journey
- Introduction of Figma and setup of new design system
- Interim UX team lead
2019:
-
NDA / Large online travel agency (via UX&I / Codecentric)
- Incremental redesign of the mobile web booking funnel
2018-19:
-
KOERBER DIGITAL (digital innovation unit of the Koerber industry group)
- New 3D training tablet app for industry machine operators
2018:
-
GET IT DONE (mediation platform for craftsman services)
- New order management web app
-
BEUMER GROUP INTRALOGISTICS (via thinkmoto design agency)
- Redesign of B2B marketing portal
2017-18:
-
NDA / Swiss Biochemistry leader (via UX&I / Codecentric)
- New B2C brand: Personalized skin care based on individual online skin assessment
2017:
-
COMMERZBANK (via Neugelb design studio)
- Brand Experience guidelines for native apps
- Intranet Senior Management dashboard
- Digital strategy for Corporate Clients segment
2016:
-
TRACK (digital consultancy)
- Diverse strategic projects for major insurance / food / car brands
2015-16:
-
DEUTSCHE SEE (food manufacturer & online retailer)
- Redesign of B2C brand website
- New local fresh delivery recommendation service
2015:
-
LYNX (online brokerage start-up)
- New web training platform for options trading
- Redesign of website
-
DEUTSCHE TELEKOM
- Onboarding & personalisation concept for Telekom's Puls Android Tablet
Director User Experience
USEEDS- GmbH
Responsibilities:
- UX design team lead
Clients:
- BNP Paribas Cardif (insurance)
Creative Director UX/IA
Aperto AG
Aperto, by now IBM iX, was one of Berlin's largest digital agencies.
Responsibilities:
- Team lead of the agency's UX team (15 to 20 people)
- UX recruiting
- Represent agency in UX community
- Member of the executive board
Clients / successful pitches for:
- Rossmann AG
- TUI.com
- Continental AG
- Siemens Hausgeräte
- Deutsche See
- SOS Kinderdorf
- Abu Dhabi Media - BMI (German Federal Ministry of Interior)
- and more
Senior Information Architect / Concept Developer
Aperto AG
Clients:
- Siemens
- Volkswagen
- Johanniter
- Bundeswehr (German Armed Forces)
- Zoll (German Customs Agency)
- Auswärtiges Amt (German Federal Ministry of Foreign Affairs)
- BMBF German Federal Ministry of Education & Science
- Government of Land Baden-Württemberg
- and more
Senior Information Achitect
Leonhardt Multimedia
Leonhardt was the lead online design agency of the Robert Bosch GmbH. Here's where I started to get into Usability and Information Architecture.
Project Manager
Planet Internet Germany
Planet Internet (KLM) was the Netherland's leading Internet access provider brand, attempting to set foot on the German market. You can't say we didn't try!
Portal Product Manager
Yoolia AG
Yoolia was an ambitious eCommerce startup for personalized shopping recommendations. Yoolia failed miserably, but boy did I learn a lot.
Online editor (intern / freelance)
Compuserve Deutschland GmbH
CompuServe was AOL's long-time main competitor on the global internet access provider market. Remember AOL and Compuserve? Wow, you're old, and so am I :-)