Recommended expert

Petra Lanz

Freelance Manager

Petra Lanz
Fraunberg, Germany

Experience

Jan 2013 - Present
13 years 1 month

Freelance Manager

Freelance Work

  • Freelance cold calling
  • Sales support
  • Training and coaching
  • Industries: media, pharmaceuticals, logistics, manufacturing, portals, aviation, IT companies, start-up support
Dec 2007 - Apr 2012
4 years 5 months
Munich, Germany

Regional Marketing Manager DACH & EE

Blue Coat Systems GmbH

  • Responsibility for DACH and Eastern Europe
  • Budget responsibility for MDF and marketing initiatives
  • Planning, coordination and implementation of corporate communication activities
  • Press relations (research, writing, contact management)
  • Design and supervision of corporate design
  • Leadership of internal communications
  • Coordination of online and offline activities
  • Channel annual planning
  • Event organization and execution of road shows
Dec 2006 - Nov 2007
1 year

Inside Sales Manager

Finjan Software GmbH (now M86)

  • Inbound/outbound
  • Own revenue responsibility for maintenance contracts, partner and distribution support in Germany and Austria
  • Training on products and process workflows
  • Marketing support, consulting
  • Lead process independently managed
  • Coaching
  • Sole responsibility for maintenance contracts
  • Lead generation
Mar 2004 - Nov 2006
2 years 9 months

Marketing Inside Sales Representative

Check Point Software GmbH

  • Partner support in Germany
  • Approval and management of special pricing
  • Lead handling
  • Renewal of maintenance contracts
  • Administrative tasks
Oct 1999 - Aug 2000
11 months

Account Manager

Cisco Systems

  • Full responsibility for the sales territory postal codes 8, 9, 7 and 6
  • Project work for key accounts like Fielmann, eBay and Kind Hörgeräte
  • Customer acquisition
  • Revenue responsibility
  • Closing deals
  • Close collaboration with marketing
Feb 1998 - Sep 1999
1 year 8 months

Inside Sales Representative / Inside Sales Team Leader

Azlan GmbH (now Techdata)

  • Revenue responsibility for sales territories 1–3
  • Project work
  • New customer acquisition
  • Onboarding of new employees
  • Product training for internal staff
  • Resource planning
  • Contract negotiations
Sep 1996 - Jan 1998
1 year 5 months

Product Manager

Sasco Semiconductor GmbH (now Arrow EMEA Components)

  • Independently managed the purchasing process in close cooperation with sales
  • Marketing and advertising activities
  • Providing product information
  • Direct customer contact
  • Close collaboration with manufacturers
Jul 1995 - Aug 1996
1 year 2 months

Sales Assistant

Autodesk GmbH

  • Building and maintaining customer contacts (by phone)
  • Developing and designing sales support materials
  • Preparing customized offers
  • Assisting with implementation and monitoring of campaigns
  • Maintaining the customer database
  • Correspondence for management
  • Certification of multimedia customers
Jan 1995 - Jun 1995
6 months

Telesales Key Accounts

Top-Log

  • New customer acquisition
  • Customer support
Jan 1990 - Dec 1994
5 years

Inside Sales Key Accounts Manager

Computer 2000 Deutschland (now Tech Data)

  • Managing a fixed reseller customer base
  • Acquiring project orders
  • Preparing proposals
  • Customer-focused project work from the proposal phase to order placement
  • Onboarding new partners
  • Handling complaints
  • Processing returns and defective goods

Summary

I apply my many years of experience in marketing and sales to cold calling, customer retention and revenue growth, and I can point to significant achievements.

Through strong communication skills, a professional appearance and genuine interest in your customers' needs, I am not just a salesperson but above all a trusted advisor.

Independent work, organizational talent and reliability are among my strengths.

I am passionate about providing service.

I identify strongly with the position you have advertised, and I offer you my support as an external freelancer for your campaigns.

Skills

  • Cold Calling
  • Customer Retention
  • Revenue Generation
  • Customer Relationship Management
  • Rhetoric
  • Sales Training
  • Sales Coaching
  • Presentation Training
  • Communication Training
  • Ms Office
  • Crm
  • Datev

Languages

German
Native
English
Advanced

Education

Oct 1988 - Jun 1990

IHK

Data Processing Clerk (IHK) · Data Processing Clerk

Oct 1984 - Jun 1986
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Advanced Technical College Entrance Qualification

IHK

Journalism and Marketing Clerk (IHK) · Journalism and Marketing Clerk

Certifications & licenses

Journalism and Marketing Clerk (IHK)

IHK

Data Processing Clerk (IHK)

IHK

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