Petra Lanz

Brand Building

Berglern, Germany
Experience
Jan 2013 - Present
12 years 7 months

Self-employed work in cold calling, sales support, training and coaching

Industries: media, pharma, logistics, manufacturing, portals, aviation, IT companies, startup support

Dec 2007 - Apr 2012
4 years 5 months

Regional Marketing Manager DACH & Eastern Europe

Blue Coat Systems GmbH

  • Responsibility for DACH and Eastern Europe
  • Budget responsibility for MDF and marketing activities, planning, coordinating and implementing measures within corporate communication, press relations (research, writing, relationship management), design and monitoring of corporate design, leading internal communications, coordinating online and offline activities, annual channel planning, event organization and execution of road shows
Dec 2006 - Nov 2007
1 year

Inside Sales Manager

Finjan Software GmbH

  • Inbound/outbound
  • Own revenue responsibility for maintenance contracts, partner and distribution support in Germany and Austria
  • Training on products and process workflows
  • Marketing support
  • Independent responsibility for advising on lead processes
  • Sole responsibility for maintenance contracts
Mar 2004 - Nov 2006
2 years 9 months

Inside Sales Representative

Check Point Software GmbH

  • Partner support in Germany
  • Approval and management of special pricing
  • Lead processing
  • Renewal of maintenance contracts
  • Administrative tasks
Oct 1999 - Aug 2000
11 months

Account Manager

Cisco Systems

  • Full responsibility for the sales region postal codes 8, 9, 7 and 6
  • Project work with key accounts such as Fielmann, eBay and Kind Hearing Aids
  • Customer acquisition, revenue responsibility, closing deals
  • Close cooperation with marketing
Feb 1998 - Sep 1999
1 year 8 months

Inside Sales Representative / Inside Sales Team Leader

Azlan GmbH

  • Revenue responsibility for sales region 1-3
  • Project work, new customer acquisition, onboarding new employees
  • Product training for internal staff
  • Resource planning
  • Contract negotiations
Sep 1996 - Jan 1998
1 year 5 months

Product Manager

Sasco Semiconductor GmbH

  • Sole responsibility for the procurement process in close cooperation with sales
  • Marketing and advertising activities
  • Providing product information
  • Direct customer contact
  • Close cooperation with manufacturers
Jul 1995 - Aug 1996
1 year 2 months

Sales Assistant

Autodesk GmbH

  • Establishing and maintaining customer contacts (by phone)
  • Developing and designing materials for sales support
  • Preparing customer-specific quotes
  • Assisting in the execution and monitoring of campaigns
  • Maintaining the customer database
  • Correspondence for management
  • Certifying multimedia customers
Jan 1995 - Jun 1995
6 months

Telesales Key Accounts

Top-Log

  • New customer acquisition
  • Customer support
Jan 1990 - Dec 1994
5 years

Inside Sales Key Account Manager

Computer 2000 Deutschland

  • Managing a fixed reseller customer base
  • Acquisition of project orders
  • Preparing offers
  • Customer-oriented project work from the offer phase to order
  • Establishing new partners
  • Handling complaints
  • Processing returns and defective goods
Summary

My many years of professional experience in marketing and sales are especially applied in cold calling, customer retention and revenue growth, and I can refer to significant achievements. With strong communication skills, a professional demeanor and genuine interest in your customers’ needs, I am not just a salesperson for them, but above all a trusted partner. Independent work, organizational talent and reliability are among my strengths. I am a service provider by passion. Since 2013, I have been the owner of an agency for professional lead generation. My client base spans the payment, pharmaceutical, IT, media and industrial sectors.

Languages
German
Native
English
Advanced
Education
Oct 1988 - Jun 1990
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Data Processing Clerk

Certifications & licenses

Data Processing Clerk IHK

Journalism and Marketing Clerk IHK

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