Recommended expert
Petra Lanz
Freelance Manager
Experience
Jan 2013 - Present
13 years 1 monthFreelance Manager
Freelance Work
- Freelance cold calling
- Sales support
- Training and coaching
- Industries: media, pharmaceuticals, logistics, manufacturing, portals, aviation, IT companies, start-up support
Dec 2007 - Apr 2012
4 years 5 monthsMunich, Germany
Regional Marketing Manager DACH & EE
Blue Coat Systems GmbH
- Responsibility for DACH and Eastern Europe
- Budget responsibility for MDF and marketing initiatives
- Planning, coordination and implementation of corporate communication activities
- Press relations (research, writing, contact management)
- Design and supervision of corporate design
- Leadership of internal communications
- Coordination of online and offline activities
- Channel annual planning
- Event organization and execution of road shows
Dec 2006 - Nov 2007
1 yearInside Sales Manager
Finjan Software GmbH (now M86)
- Inbound/outbound
- Own revenue responsibility for maintenance contracts, partner and distribution support in Germany and Austria
- Training on products and process workflows
- Marketing support, consulting
- Lead process independently managed
- Coaching
- Sole responsibility for maintenance contracts
- Lead generation
Mar 2004 - Nov 2006
2 years 9 monthsMarketing Inside Sales Representative
Check Point Software GmbH
- Partner support in Germany
- Approval and management of special pricing
- Lead handling
- Renewal of maintenance contracts
- Administrative tasks
Oct 1999 - Aug 2000
11 monthsAccount Manager
Cisco Systems
- Full responsibility for the sales territory postal codes 8, 9, 7 and 6
- Project work for key accounts like Fielmann, eBay and Kind Hörgeräte
- Customer acquisition
- Revenue responsibility
- Closing deals
- Close collaboration with marketing
Feb 1998 - Sep 1999
1 year 8 monthsInside Sales Representative / Inside Sales Team Leader
Azlan GmbH (now Techdata)
- Revenue responsibility for sales territories 1–3
- Project work
- New customer acquisition
- Onboarding of new employees
- Product training for internal staff
- Resource planning
- Contract negotiations
Sep 1996 - Jan 1998
1 year 5 monthsProduct Manager
Sasco Semiconductor GmbH (now Arrow EMEA Components)
- Independently managed the purchasing process in close cooperation with sales
- Marketing and advertising activities
- Providing product information
- Direct customer contact
- Close collaboration with manufacturers
Jul 1995 - Aug 1996
1 year 2 monthsSales Assistant
Autodesk GmbH
- Building and maintaining customer contacts (by phone)
- Developing and designing sales support materials
- Preparing customized offers
- Assisting with implementation and monitoring of campaigns
- Maintaining the customer database
- Correspondence for management
- Certification of multimedia customers
Jan 1995 - Jun 1995
6 monthsTelesales Key Accounts
Top-Log
- New customer acquisition
- Customer support
Jan 1990 - Dec 1994
5 yearsInside Sales Key Accounts Manager
Computer 2000 Deutschland (now Tech Data)
- Managing a fixed reseller customer base
- Acquiring project orders
- Preparing proposals
- Customer-focused project work from the proposal phase to order placement
- Onboarding new partners
- Handling complaints
- Processing returns and defective goods
Summary
I apply my many years of experience in marketing and sales to cold calling, customer retention and revenue growth, and I can point to significant achievements.
Through strong communication skills, a professional appearance and genuine interest in your customers' needs, I am not just a salesperson but above all a trusted advisor.
Independent work, organizational talent and reliability are among my strengths.
I am passionate about providing service.
I identify strongly with the position you have advertised, and I offer you my support as an external freelancer for your campaigns.
Skills
- Cold Calling
- Customer Retention
- Revenue Generation
- Customer Relationship Management
- Rhetoric
- Sales Training
- Sales Coaching
- Presentation Training
- Communication Training
- Ms Office
- Crm
- Datev
Languages
German
NativeEnglish
AdvancedEducation
Oct 1988 - Jun 1990
IHK
Data Processing Clerk (IHK) · Data Processing Clerk
Oct 1984 - Jun 1986
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Advanced Technical College Entrance Qualification
IHK
Journalism and Marketing Clerk (IHK) · Journalism and Marketing Clerk
Certifications & licenses
Journalism and Marketing Clerk (IHK)
IHK
Data Processing Clerk (IHK)
IHK
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