Petra Lanz - Freelance Manager

Q: Where is Petra based?

Petra is based in Fraunberg, Germany and can operate in on-site , hybrid , and remote work models.

Q: What languages does Petra speak?

Petra speaks the following languages: German (Native), English (Advanced) .

Q: How many years of experience does Petra have?

Petra has at least 32 years of experience. During this time, Petra has worked in at least 10 different roles and for 10 different companies . The average length of individual experience is 3 years and 2 months . Note that Petra may not have shared all experience and actually has more experience.

Q: What is Petra's latest experience?

Petra's most recent position is Freelance Manager at Freelance Work .

Q: What companies has Petra worked for in recent years?

In recent years, Petra has worked for Freelance Work .

Q: Which industries is Petra most experienced in?

Petra is most experienced in industries like Information Technology (IT) , Transportation and Logistics , and Aerospace and Defense . Petra also has some experience in Manufacturing , Media, Entertainment and Publishing , and Pharmaceutical .

Q: Which business areas is Petra most experienced in?

Petra is most experienced in business areas like Sales , Customer Service , and Human Resources (HR) . Petra also has some experience in Marketing , Project Management , and Procurement and Purchasing .

Q: Which industries has Petra worked in recently?

Petra has recently worked in industries like Aerospace and Defense , Information Technology (IT) , and Transportation and Logistics .

Q: Which business areas has Petra worked in recently?

Petra has recently worked in business areas like Customer Service , Human Resources (HR) , and Sales .

Recommended expert

Fraunberg, Germany

Experience

Jan 2013 - Present

13 years 3 months

Freelance Manager

Freelance Work

Freelance cold calling
Sales support
Training and coaching
Industries: media, pharmaceuticals, logistics, manufacturing, portals, aviation, IT companies, start-up support

Dec 2007 - Apr 2012

4 years 5 months

Munich, Germany

Regional Marketing Manager DACH & EE

Blue Coat Systems GmbH

Responsibility for DACH and Eastern Europe
Budget responsibility for MDF and marketing initiatives
Planning, coordination and implementation of corporate communication activities
Press relations (research, writing, contact management)
Design and supervision of corporate design
Leadership of internal communications
Coordination of online and offline activities
Channel annual planning
Event organization and execution of road shows

Dec 2006 - Nov 2007

1 year

Inside Sales Manager

Finjan Software GmbH (now M86)

Inbound/outbound
Own revenue responsibility for maintenance contracts, partner and distribution support in Germany and Austria
Training on products and process workflows
Marketing support, consulting
Lead process independently managed
Coaching
Sole responsibility for maintenance contracts
Lead generation

Mar 2004 - Nov 2006

2 years 9 months

Marketing Inside Sales Representative

Check Point Software GmbH

Partner support in Germany
Approval and management of special pricing
Lead handling
Renewal of maintenance contracts
Administrative tasks

Oct 1999 - Aug 2000

11 months

Account Manager

Cisco Systems

Full responsibility for the sales territory postal codes 8, 9, 7 and 6
Project work for key accounts like Fielmann, eBay and Kind Hörgeräte
Customer acquisition
Revenue responsibility
Closing deals
Close collaboration with marketing

Feb 1998 - Sep 1999

1 year 8 months

Inside Sales Representative / Inside Sales Team Leader

Azlan GmbH (now Techdata)

Revenue responsibility for sales territories 1–3
Project work
New customer acquisition
Onboarding of new employees
Product training for internal staff
Resource planning
Contract negotiations

Sep 1996 - Jan 1998

1 year 5 months

Product Manager

Sasco Semiconductor GmbH (now Arrow EMEA Components)

Independently managed the purchasing process in close cooperation with sales
Marketing and advertising activities
Providing product information
Direct customer contact
Close collaboration with manufacturers

Jul 1995 - Aug 1996

1 year 2 months

Sales Assistant

Autodesk GmbH

Building and maintaining customer contacts (by phone)
Developing and designing sales support materials
Preparing customized offers
Assisting with implementation and monitoring of campaigns
Maintaining the customer database
Correspondence for management
Certification of multimedia customers

Jan 1995 - Jun 1995

6 months

Telesales Key Accounts

Top-Log

New customer acquisition
Customer support

Jan 1990 - Dec 1994

5 years

Inside Sales Key Accounts Manager

Computer 2000 Deutschland (now Tech Data)

Managing a fixed reseller customer base
Acquiring project orders
Preparing proposals
Customer-focused project work from the proposal phase to order placement
Onboarding new partners
Handling complaints
Processing returns and defective goods

Industries Experience

See where this freelancer has spent most of their professional time. Longer bars indicate deeper hands-on experience, while shorter ones reflect targeted or project-based work.

Experienced in Information Technology (31.5 years), Transportation (13.5 years), Aerospace and Defense (13 years), Manufacturing (13 years), Media and Entertainment (13 years), and Pharmaceutical (13 years).

Information Technology

Transportation

Aerospace and Defense

Manufacturing

Media and Entertainment

Pharmaceutical

Business Areas Experience

The graph below provides a cumulative view of the freelancer's experience across multiple business areas, calculated from completed and active engagements. It highlights the areas where the freelancer has most frequently contributed to planning, execution, and delivery of business outcomes.

Experienced in Sales (27.5 years), Customer Service (20 years), Human Resources (13 years), Marketing (10.5 years), Project Management (2.5 years), and Procurement (1.5 years).

Sales

Customer Service

Human Resources

Marketing

Project Management

Procurement

Summary

I apply my many years of experience in marketing and sales to cold calling, customer retention and revenue growth, and I can point to significant achievements.

Through strong communication skills, a professional appearance and genuine interest in your customers' needs, I am not just a salesperson but above all a trusted advisor.

Independent work, organizational talent and reliability are among my strengths.

I am passionate about providing service.

I identify strongly with the position you have advertised, and I offer you my support as an external freelancer for your campaigns.

Skills

Cold Calling
Customer Retention
Revenue Generation
Customer Relationship Management
Rhetoric
Sales Training
Sales Coaching
Presentation Training
Communication Training
Ms Office
Crm
Datev

Languages

German

Native

English

Advanced

Education

Oct 1988 - Jun 1990

IHK

Data Processing Clerk (IHK) · Data Processing Clerk

Oct 1984 - Jun 1986

Advanced Technical College Entrance Qualification

IHK

Journalism and Marketing Clerk (IHK) · Journalism and Marketing Clerk

Certifications & licenses

Journalism and Marketing Clerk (IHK)

IHK

Data Processing Clerk (IHK)

IHK

Profile

Created

July 2025

Last Update

December 2025

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Frequently asked questions

Do you have questions? Here you can find further information.

Where is Petra based?

Petra is based in Fraunberg, Germany and can operate in on-site, hybrid, and remote work models.

What languages does Petra speak?

Petra speaks the following languages: German (Native), English (Advanced).

How many years of experience does Petra have?

Petra has at least 32 years of experience. During this time, Petra has worked in at least 10 different roles and for 10 different companies. The average length of individual experience is 3 years and 2 months. Note that Petra may not have shared all experience and actually has more experience.

What roles would Petra be best suited for?

Based on recent experience, Petra would be well-suited for roles such as: Freelance Manager, Regional Marketing Manager DACH & EE, Inside Sales Manager.

What is Petra's latest experience?

Petra's most recent position is Freelance Manager at Freelance Work.

What companies has Petra worked for in recent years?

In recent years, Petra has worked for Freelance Work.

Which industries is Petra most experienced in?

Petra is most experienced in industries like Information Technology (IT), Transportation and Logistics, and Aerospace and Defense. Petra also has some experience in Manufacturing, Media, Entertainment and Publishing, and Pharmaceutical.

Which business areas is Petra most experienced in?

Petra is most experienced in business areas like Sales, Customer Service, and Human Resources (HR). Petra also has some experience in Marketing, Project Management, and Procurement and Purchasing.

Which industries has Petra worked in recently?

Petra has recently worked in industries like Aerospace and Defense, Information Technology (IT), and Transportation and Logistics.

Which business areas has Petra worked in recently?

Petra has recently worked in business areas like Customer Service, Human Resources (HR), and Sales.

What is Petra's education?

Petra holds a Bachelor in Journalism and Marketing Clerk from IHK.

Does Petra have any certificates?

Petra has 2 certificates. These include: Journalism and Marketing Clerk (IHK) and Data Processing Clerk (IHK).

What is the availability of Petra?

Petra is immediately available full-time for suitable projects.

What is the rate of Petra?

Petra's rate depends on the specific project requirements. Please use the Meet button on the profile to schedule a meeting and discuss the details.