Nicole Roth
Sales Director
Experience
May 2021 - Present
4 years 3 months Basel, Switzerland
Sales Director
Innolith AG
- Development of sales and marketing strategy
- Acquisition of new customers
Sep 2020 - Jan 2021
5 months Frankfurt, Germany
Head of Sales Europe
Microvast GmbH
- Development of sales strategy and sales team structure for EMEA
- Acquisition and quotation lead for new global business
May 2016 - Aug 2020
4 years 4 months Leinfelden-Echterdingen, Germany
Senior Key Account Manager Europe
A123 Systems GmbH
- BMW, FCA, Ferrari – revenue > 400 Mio. Euro
- Acquisition and global quotation lead for new business
- Commercial responsibility for customer development projects
- Development and management of high-quality relationships with current and potential new customers up to C-level management
- Development and execution of customer strategy to become market leader for li-ion low voltage automotive applications
Oct 2013 - Apr 2016
2 years 7 months Babenhausen, Germany
Business Development Segment 1 Japanese OEMs
Continental Automotive GmbH
- Toyota – revenue > 200 Mio. Euro
- Quotation for new business and handling of all commercial aspects for running development projects
- Execution of sales planning an opportunity tracking process
- Market analysis and strategy development for Japanese OEMs
Jun 2012 - Feb 2013
9 months Singapore
International Assignment: Center of Competence Display and Business Development
Continental Automotive Pte Ltd.
- Center of Competence Display:
- Project Lead: global innovation project “Curved Touch Display”
- Creation of a display portfolio for Business Unit ID
- Business Development Segment 1 other Asian OEMs:
- Preparation of customer strategy roadmaps for Asian OEMs
- Quotation for new business and handling of commercial topics for development projects
Oct 2011 - Sep 2013
2 years Regensburg, Germany
DRIVE – Automotive Graduate Program
Continental Automotive GmbH
- Sales and Portfolio Strategy, Babenhausen (02/2013 – 09/2013):
- Project Lead: book “111 Years of Speedometer”
- Execution of strategy process across all departments; development of BU ID strategy for customer, product, manufacturing and HR
- Center of Competence Display, Babenhausen (10/2011 – 05/2012):
- Project Lead: global innovation project “Curved Touch Display”
- Market Research (competition, display technologies and trends)
- Focus group analysis for global study “Outlook on 10 years HMI”
Jul 2009 - Sep 2009
3 months Munich, Germany
Internship Online Marketing, PR and Community Management
Myprinting GmbH
- Conceptual design and editorial management of the corporate blog
- Competitor analysis for the European market
Oct 2008 - Mar 2009
6 months Cologne, Germany
Internship Product Marketing for Segment M2S and Dacia cars
Renault Deutschland AG
- Competitor analysis for Segment M2S (luxury big family cars)
- Product launch of the Dacia Sandero and feasibility analysis for further prospective vehicle models
Jul 2008 - Sep 2011
3 years 3 months Stuttgart, Germany
Sales support and customer Service
Audi–Zentrum Stuttgart
Oct 2005 - Oct 2008
3 years 1 month Stuttgart, Germany
Sales and Marketing Department
Auto Staiger GmbH
- Diploma Thesis: Product Placement – Chances and limits displayed at the example of the automotive industry
- Automotive Sales (B2B & B2C); preparation and analysis of KPI and market data to support management decisions
- Customer relationship management and development and execution of marketing campaigns and promotional events
May 2005 - Sep 2005
5 months Italy
Assistant to the Managing Director
Hotel Midi
Jun 2004 - Mar 2005
10 monthsTranslator at trade fairs
Freelance
Aug 2001 - Dec 2008
6 years 5 monthsCustomer service and work in the showroom
Autohaus Kögel GmbH
Languages
German
Native
English
Advanced
Italian
Advanced
French
Intermediate
Education
Mar 2009 - Feb 2013
ESB Reutlingen
Master of Business Administration · International Management · Reutlingen, Germany
Oct 2005 - Sep 2008
Cooperative State University DHBW Stuttgart
Diploma in Business Administration, Marketing and Trade Management · Business Administration · Stuttgart, Germany
Sep 1998 - Jun 2004
Schönbuch-Gymnasium Holzgerlingen
German high school diploma · Holzgerlingen, Germany
Certifications & licenses
Accredited Junior Project Manager
Examination for Instructor Qualification (IHK)
IHK
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