Nicole Roth
Sales Director
Experience
May 2021 - Present
4 years 8 monthsBasel, Switzerland
Sales Director
Innolith AG
- Development of sales and marketing strategy
- Acquisition of new customers
Sep 2020 - Jan 2021
5 monthsFrankfurt, Germany
Head of Sales Europe
Microvast GmbH
- Development of sales strategy and sales team structure for EMEA
- Acquisition and quotation lead for new global business
May 2016 - Aug 2020
4 years 4 monthsLeinfelden-Echterdingen, Germany
Senior Key Account Manager Europe
A123 Systems GmbH
- BMW, FCA, Ferrari – revenue > €400 million
- Acquisition and global quotation lead for new business
- Commercial responsibility for customer development projects
- Development and management of high-quality relationships with current and potential new customers up to C-level management
- Development and execution of customer strategy to become market leader for li-ion low voltage automotive applications
Oct 2013 - Apr 2016
2 years 7 monthsBabenhausen, Germany
Business Development Segment 1 Japanese OEMs
Continental Automotive GmbH
- Quotation for new business and handling of all commercial aspects for running development projects
- Execution of sales planning and opportunity tracking process
- Market analysis and strategy development for Japanese OEMs
Feb 2013 - Sep 2013
8 monthsBabenhausen, Germany
Sales and Portfolio Strategy
Continental Automotive GmbH
- Project lead: book "111 Years of Speedometer"
- Execution of strategy process across all departments; development of BU ID strategy for customer, product, manufacturing and HR
Jun 2012 - Feb 2013
9 monthsSingapore
Center of Competence Display and Business Development Segment 1 Other Asian OEMs
Continental Automotive Pte Ltd.
- Project lead: global innovation project “Curved Touch Display”
- Creation of a display portfolio for Business Unit ID
- Preparation of customer strategy roadmaps for Asian OEMs
- Quotation for new business and handling of commercial topics for development projects
Oct 2011 - Sep 2013
2 yearsRegensburg, Germany
DRIVE – Automotive Graduate Program
Continental Automotive GmbH
Oct 2011 - May 2012
8 monthsBabenhausen, Germany
Center of Competence Display
Continental Automotive GmbH
- Project lead: global innovation project “Curved Touch Display”
- Market research (competition, display technologies and trends)
- Focus group analysis for global study “Outlook on 10 years HMI”
Nov 2010 - Feb 2011
4 monthsIndia
Master Thesis
S.P. Jain Institute of Management and Research
- India’s car market – small cars and their success story
Jan 2010 - May 2010
5 monthsCanada
Business Administration focus on Strategy and Marketing
Brock University
Jul 2009 - Sep 2009
3 monthsMunich, Germany
Internship Online Marketing, PR and Community Management
Myprinting GmbH
- Conceptual design and editorial management of the corporate blog
- Competitor analysis for the European market
Oct 2008 - Mar 2009
6 monthsCologne, Germany
Internship Product Marketing for Segment M2S and Dacia Cars
Renault Deutschland AG
- Competitor analysis for Segment M2S (luxury big family cars)
- Product launch of the Dacia Sandero and feasibility analysis for further prospective vehicle models
Oct 2005 - Oct 2008
3 years 1 monthStuttgart, Germany
Sales and Marketing Department
Auto Staiger GmbH
- Diploma thesis: Product Placement – Chances and limits displayed at the example of the automotive industry
- Automotive sales (B2B & B2C); preparation and analysis of KPI and market data to support management decisions
- Customer relationship management and development and execution of marketing campaigns and promotional events
May 2005 - Sep 2005
5 monthsItaly
Assistant to the Managing Director
Hotel Midi
Skills
Extensive Knowledge: Microsoft Office, Sap Bw, Lotus Notes
Basic Knowledge: Ms Access, Ms Project, Spss, Datev, Jato
Travel
Volleyball
Tennis
Literature
Music
Languages
German
NativeEnglish
AdvancedItalian
AdvancedFrench
IntermediateEducation
Mar 2009 - Feb 2013
ESB Reutlingen
Master of Business Administration · International Management (full-time & part-time) · Reutlingen, Germany
Oct 2005 - Sep 2008
Cooperative State University DHBW Stuttgart
Diploma in Business Administration (BA) · Business Administration focus on Marketing and Trade Management · Stuttgart, Germany
Sep 1998 - Jun 2004
Schönbuch-Gymnasium Holzgerlingen
German high school diploma · Holzgerlingen, Germany
Certifications & licenses
Accredited Junior Project Manager
Examination for Instructor Qualification (IHK)
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