Nicole Roth
Sales Director
Experience
May 2021 - Present
3 years 10 months Basel, Switzerland
Sales Director
Innolith AG
- Development of sales and marketing strategy
- Acquisition of new customers
Sep 2020 - Jan 2021
5 months Frankfurt, Germany
Head of Sales Europe
Microvast GmbH
- Development of sales strategy and sales team structure for EMEA
- Acquisition and quotation lead for new global business
May 2016 - Aug 2020
4 years 4 months Leinfelden-Echterdingen, Germany
Senior Key Account Manager Europe
A123 Systems GmbH
BMW, FCA, Ferrari – revenue > 400 Mio. Euro
- Acquisition and global quotation lead for new business
- Commercial responsibility for customer development projects
- Development and management of high-quality relationships with current and potential new customers up to C-level management
- Development and execution of customer strategy to become market leader for li-ion low voltage automotive applications
Oct 2013 - Apr 2016
2 years 7 months Babenhausen, Germany
Business Development Segment 1 Japanese OEMs
Continental Automotive GmbH
Toyota – revenue > 200 Mio. Euro
- Quotation for new business and handling of all commercial aspects for running development projects
- Execution of sales planning an opportunity tracking process
- Market analysis and strategy development for Japanese OEMs
Jun 2012 - Feb 2013
9 months Singapore
Center of Competence Display
Continental Automotive Pte Ltd.
- Project Lead: global innovation project "Curved Touch Display"
- Creation of a display portfolio for Business Unit ID
Business Development Segment 1 other Asian OEMs:
- Preparation of customer strategy roadmaps for Asian OEMs
- Quotation for new business and handling of commercial topics for development projects
Oct 2011 - Sep 2013
2 years Regensburg, Germany
DRIVE – Automotive Graduate Program
Continental Automotive GmbH
Sales and Portfolio Strategy, Babenhausen (02/2013 – 09/2013):
- Project Lead: book "111 Years of Speedometer"
- Execution of strategy process across all departments; development of BU ID strategy for customer, product, manufacturing and HR
Center of Competence Display, Babenhausen (10/2011 – 05/2012):
- Project Lead: global innovation project "Curved Touch Display"
- Market Research (competition, display technologies and trends)
- Focus group analysis for global study "Outlook on 10 years HMI"
Nov 2010 - Feb 2011
4 months India
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S.P. Jain Institute of Management and Research
Master Thesis: India's car market – small cars and their success story
Jan 2009 - May 2010
5 months Canada
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Brock University
Business Administration focus on Strategy and Marketing
Jul 2009 - Sep 2009
3 months Munich, Germany
Intern
Myprinting GmbH
Online Marketing, PR and Community Management:
- Conceptual design and editorial management of the corporate blog
- Competitor analysis for the European market
Oct 2008 - Mar 2009
6 months Cologne, Germany
Intern
Renault Deutschland AG
Product Marketing for Segment M2S and Dacia cars:
- Competitor analysis for Segment M2S (luxury big family cars)
- Product launch of the Dacia Sandero and feasibility analysis for further prospective vehicle models
Jul 2008 - Sep 2011
3 years 3 months Stuttgart, Germany
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Audi–Zentrum Stuttgart
Sales support and customer Service
Oct 2005 - Oct 2008
3 years 1 month Stuttgart, Germany
Sales and Marketing Department
Auto Staiger GmbH
Diploma Thesis: Product Placement – Chances and limits displayed at the example of the automotive industry
- Automotive Sales (B2B & B2C); preparation and analysis of KPI and market data to support management decisions
- Customer relationship management and development and execution of marketing campaigns and promotional events
May 2005 - Sep 2005
5 months Italy
Assistant to the Managing Director
Hotel Midi
Jun 2004 - Mar 2005
10 monthsFreelance Translator
Work as translator at trade fairs
Aug 2001 - Dec 2008
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Autohaus Kögel GmbH
Customer service and work in the showroom
Summary
Accredited Junior Project Manager
Examination for Instructor Qualification (IHK)
Extensive Knowledge:
- Microsoft Office
- SAP BW
- Lotus Notes
Basic Knowledge:
- MS Access
- MS Project
- SPSS
- DATEV
- JATO
Languages
German
Native
English
Advanced
Italian
Advanced
French
Intermediate
Education
Mar 2009 - Feb 2013
ESB Reutlingen
Master of Business Administration (MBA) · International Management · Reutlingen, Germany
Oct 2005 - Sep 2008
Cooperative State University DHBW Stuttgart
Diplom-Betriebswirt (BA) · Business Administration · Stuttgart, Germany
Sep 1998 - Jun 2004