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Nicole Roth
Sales Director
Dettenhausen, Germany
Experience
May 2021 -
Present
4 years 3 months
Basel, Switzerland
Sales Director
Innolith AG
Development of sales and marketing strategy
Acquisition of new customers
Sep 2020 -
Jan 2021
5 months
Frankfurt, Germany
Head of Sales Europe
Microvast GmbH
Development of sales strategy and sales team structure for EMEA
Acquisition and quotation lead for new global business
May 2016 -
Aug 2020
4 years 4 months
Leinfelden-Echterdingen, Germany
Senior Key Account Manager Europe
A123 Systems GmbH
BMW, FCA, Ferrari – revenue > 400 Mio. Euro
Acquisition and global quotation lead for new business
Commercial responsibility for customer development projects
Development and management of high-quality relationships with current and potential new customers up to C-level management
Development and execution of customer strategy to become market leader for li-ion low voltage automotive applications
Oct 2013 -
Apr 2016
2 years 7 months
Babenhausen, Germany
Business Development Segment 1 Japanese OEMs
Continental Automotive GmbH
Toyota – revenue > 200 Mio. Euro
Quotation for new business and handling of all commercial aspects for running development projects
Execution of sales planning an opportunity tracking process
Market analysis and strategy development for Japanese OEMs
Jun 2012 -
Feb 2013
9 months
Singapore
International Assignment: Center of Competence Display and Business Development
Continental Automotive Pte Ltd.
Center of Competence Display:
Project Lead: global innovation project “Curved Touch Display”
Creation of a display portfolio for Business Unit ID
Business Development Segment 1 other Asian OEMs:
Preparation of customer strategy roadmaps for Asian OEMs
Quotation for new business and handling of commercial topics for development projects
Oct 2011 -
Sep 2013
2 years
Regensburg, Germany
DRIVE – Automotive Graduate Program
Continental Automotive GmbH
Sales and Portfolio Strategy, Babenhausen (02/2013 – 09/2013):
Project Lead: book “111 Years of Speedometer”
Execution of strategy process across all departments; development of BU ID strategy for customer, product, manufacturing and HR
Center of Competence Display, Babenhausen (10/2011 – 05/2012):
Project Lead: global innovation project “Curved Touch Display”
Market Research (competition, display technologies and trends)
Focus group analysis for global study “Outlook on 10 years HMI”
Jul 2009 -
Sep 2009
3 months
Munich, Germany
Internship Online Marketing, PR and Community Management
Myprinting GmbH
Conceptual design and editorial management of the corporate blog
Competitor analysis for the European market
Oct 2008 -
Mar 2009
6 months
Cologne, Germany
Internship Product Marketing for Segment M2S and Dacia cars
Renault Deutschland AG
Competitor analysis for Segment M2S (luxury big family cars)
Product launch of the Dacia Sandero and feasibility analysis for further prospective vehicle models
Jul 2008 -
Sep 2011
3 years 3 months
Stuttgart, Germany
Sales support and customer Service
Audi–Zentrum Stuttgart
Oct 2005 -
Oct 2008
3 years 1 month
Stuttgart, Germany
Sales and Marketing Department
Auto Staiger GmbH
Diploma Thesis: Product Placement – Chances and limits displayed at the example of the automotive industry
Automotive Sales (B2B & B2C); preparation and analysis of KPI and market data to support management decisions
Customer relationship management and development and execution of marketing campaigns and promotional events
May 2005 -
Sep 2005
5 months
Italy
Assistant to the Managing Director
Hotel Midi
Jun 2004 -
Mar 2005
10 months
Translator at trade fairs
Freelance
Aug 2001 -
Dec 2008
6 years 5 months
Customer service and work in the showroom
Autohaus Kögel GmbH
Languages
German
Native
English
Advanced
Italian
Advanced
French
Intermediate
Education
Mar 2009 -
Feb 2013
ESB Reutlingen
Master of Business Administration · International Management · Reutlingen, Germany
Oct 2005 -
Sep 2008
Cooperative State University DHBW Stuttgart
Diploma in Business Administration, Marketing and Trade Management · Business Administration · Stuttgart, Germany
Sep 1998 -
Jun 2004
Schönbuch-Gymnasium Holzgerlingen
Abitur · Holzgerlingen, Germany
Certifications & licenses
Accredited Junior Project Manager
Examination for Instructor Qualification (IHK)
IHK
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