Nicole Roth

Sales Director

Dettenhausen, Germany

Experience

May 2021 - Present
4 years 3 months
Basel, Switzerland

Sales Director

Innolith AG

  • Development of sales and marketing strategy
  • Acquisition of new customers
Sep 2020 - Jan 2021
5 months
Frankfurt, Germany

Head of Sales Europe

Microvast GmbH

  • Development of sales strategy and sales team structure for EMEA
  • Acquisition and quotation lead for new global business
May 2016 - Aug 2020
4 years 4 months
Leinfelden-Echterdingen, Germany

Senior Key Account Manager Europe

A123 Systems GmbH

  • BMW, FCA, Ferrari – revenue > 400 Mio. Euro
  • Acquisition and global quotation lead for new business
  • Commercial responsibility for customer development projects
  • Development and management of high-quality relationships with current and potential new customers up to C-level management
  • Development and execution of customer strategy to become market leader for li-ion low voltage automotive applications
Oct 2013 - Apr 2016
2 years 7 months
Babenhausen, Germany

Business Development Segment 1 Japanese OEMs

Continental Automotive GmbH

  • Toyota – revenue > 200 Mio. Euro
  • Quotation for new business and handling of all commercial aspects for running development projects
  • Execution of sales planning an opportunity tracking process
  • Market analysis and strategy development for Japanese OEMs
Jun 2012 - Feb 2013
9 months
Singapore

International Assignment: Center of Competence Display and Business Development

Continental Automotive Pte Ltd.

  • Center of Competence Display:
  • Project Lead: global innovation project “Curved Touch Display”
  • Creation of a display portfolio for Business Unit ID
  • Business Development Segment 1 other Asian OEMs:
  • Preparation of customer strategy roadmaps for Asian OEMs
  • Quotation for new business and handling of commercial topics for development projects
Oct 2011 - Sep 2013
2 years
Regensburg, Germany

DRIVE – Automotive Graduate Program

Continental Automotive GmbH

  • Sales and Portfolio Strategy, Babenhausen (02/2013 – 09/2013):
  • Project Lead: book “111 Years of Speedometer”
  • Execution of strategy process across all departments; development of BU ID strategy for customer, product, manufacturing and HR
  • Center of Competence Display, Babenhausen (10/2011 – 05/2012):
  • Project Lead: global innovation project “Curved Touch Display”
  • Market Research (competition, display technologies and trends)
  • Focus group analysis for global study “Outlook on 10 years HMI”
Jul 2009 - Sep 2009
3 months
Munich, Germany

Internship Online Marketing, PR and Community Management

Myprinting GmbH

  • Conceptual design and editorial management of the corporate blog
  • Competitor analysis for the European market
Oct 2008 - Mar 2009
6 months
Cologne, Germany

Internship Product Marketing for Segment M2S and Dacia cars

Renault Deutschland AG

  • Competitor analysis for Segment M2S (luxury big family cars)
  • Product launch of the Dacia Sandero and feasibility analysis for further prospective vehicle models
Jul 2008 - Sep 2011
3 years 3 months
Stuttgart, Germany

Sales support and customer Service

Audi–Zentrum Stuttgart

Oct 2005 - Oct 2008
3 years 1 month
Stuttgart, Germany

Sales and Marketing Department

Auto Staiger GmbH

  • Diploma Thesis: Product Placement – Chances and limits displayed at the example of the automotive industry
  • Automotive Sales (B2B & B2C); preparation and analysis of KPI and market data to support management decisions
  • Customer relationship management and development and execution of marketing campaigns and promotional events
May 2005 - Sep 2005
5 months
Italy

Assistant to the Managing Director

Hotel Midi

Jun 2004 - Mar 2005
10 months

Translator at trade fairs

Freelance

Aug 2001 - Dec 2008
6 years 5 months

Customer service and work in the showroom

Autohaus Kögel GmbH

Languages

German
Native
English
Advanced
Italian
Advanced
French
Intermediate

Education

Mar 2009 - Feb 2013

ESB Reutlingen

Master of Business Administration · International Management · Reutlingen, Germany

Oct 2005 - Sep 2008

Cooperative State University DHBW Stuttgart

Diploma in Business Administration, Marketing and Trade Management · Business Administration · Stuttgart, Germany

Sep 1998 - Jun 2004

Schönbuch-Gymnasium Holzgerlingen

Abitur · Holzgerlingen, Germany

Certifications & licenses

Accredited Junior Project Manager

Examination for Instructor Qualification (IHK)

IHK