Nicole Roth
Sales Director
Experience
Sales Director
Innolith AG
- Development of sales and marketing strategy
- Acquisition of new customers
Head of Sales Europe
Microvast GmbH
- Development of sales strategy and sales team structure for EMEA
- Acquisition and quotation lead for new global business
Senior Key Account Manager Europe
A123 Systems GmbH
- BMW, FCA, Ferrari – revenue > €400 million
- Acquisition and global quotation lead for new business
- Commercial responsibility for customer development projects
- Development and management of high-quality relationships with current and potential new customers up to C-level management
- Development and execution of customer strategy to become market leader for li-ion low voltage automotive applications
Business Development Segment 1 Japanese OEMs
Continental Automotive GmbH
- Quotation for new business and handling of all commercial aspects for running development projects
- Execution of sales planning and opportunity tracking process
- Market analysis and strategy development for Japanese OEMs
Sales and Portfolio Strategy
Continental Automotive GmbH
- Project lead: book "111 Years of Speedometer"
- Execution of strategy process across all departments; development of BU ID strategy for customer, product, manufacturing and HR
Center of Competence Display and Business Development Segment 1 Other Asian OEMs
Continental Automotive Pte Ltd.
- Project lead: global innovation project “Curved Touch Display”
- Creation of a display portfolio for Business Unit ID
- Preparation of customer strategy roadmaps for Asian OEMs
- Quotation for new business and handling of commercial topics for development projects
DRIVE – Automotive Graduate Program
Continental Automotive GmbH
Center of Competence Display
Continental Automotive GmbH
- Project lead: global innovation project “Curved Touch Display”
- Market research (competition, display technologies and trends)
- Focus group analysis for global study “Outlook on 10 years HMI”
Master Thesis
S.P. Jain Institute of Management and Research
- India’s car market – small cars and their success story
Business Administration focus on Strategy and Marketing
Brock University
Internship Online Marketing, PR and Community Management
Myprinting GmbH
- Conceptual design and editorial management of the corporate blog
- Competitor analysis for the European market
Internship Product Marketing for Segment M2S and Dacia Cars
Renault Deutschland AG
- Competitor analysis for Segment M2S (luxury big family cars)
- Product launch of the Dacia Sandero and feasibility analysis for further prospective vehicle models
Sales and Marketing Department
Auto Staiger GmbH
- Diploma thesis: Product Placement – Chances and limits displayed at the example of the automotive industry
- Automotive sales (B2B & B2C); preparation and analysis of KPI and market data to support management decisions
- Customer relationship management and development and execution of marketing campaigns and promotional events
Assistant to the Managing Director
Hotel Midi
Industries Experience
See where this freelancer has spent most of their professional time. Longer bars indicate deeper hands-on experience, while shorter ones reflect targeted or project-based work.
Experienced in Automotive (13 years), Energy (5 years), Manufacturing (4.5 years), Education (0.5 years), and Tourism (0.5 years).
Business Areas Experience
The graph below provides a cumulative view of the freelancer's experience across multiple business areas, calculated from completed and active engagements. It highlights the areas where the freelancer has most frequently contributed to planning, execution, and delivery of business outcomes.
Experienced in Sales (16.5 years), Marketing (8.5 years), Business Intelligence (5.5 years), Strategy (4 years), Product Development (2.5 years), and Project Management (1.5 years).
Skills
Extensive Knowledge: Microsoft Office, Sap Bw, Lotus Notes
Basic Knowledge: Ms Access, Ms Project, Spss, Datev, Jato
Travel
Volleyball
Tennis
Literature
Music
Languages
Education
ESB Reutlingen
Master of Business Administration · International Management (full-time & part-time) · Reutlingen, Germany
Cooperative State University DHBW Stuttgart
Diploma in Business Administration (BA) · Business Administration focus on Marketing and Trade Management · Stuttgart, Germany
Schönbuch-Gymnasium Holzgerlingen
German high school diploma · Holzgerlingen, Germany
Certifications & licenses
Accredited Junior Project Manager
Examination for Instructor Qualification (IHK)
Profile
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