Nicole Roth

Sales Director

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Dettenhausen, Germany

Experience

May 2021 - Present
4 years 8 months
Basel, Switzerland

Sales Director

Innolith AG

  • Development of sales and marketing strategy
  • Acquisition of new customers
Sep 2020 - Jan 2021
5 months
Frankfurt, Germany

Head of Sales Europe

Microvast GmbH

  • Development of sales strategy and sales team structure for EMEA
  • Acquisition and quotation lead for new global business
May 2016 - Aug 2020
4 years 4 months
Leinfelden-Echterdingen, Germany

Senior Key Account Manager Europe

A123 Systems GmbH

  • BMW, FCA, Ferrari – revenue > €400 million
  • Acquisition and global quotation lead for new business
  • Commercial responsibility for customer development projects
  • Development and management of high-quality relationships with current and potential new customers up to C-level management
  • Development and execution of customer strategy to become market leader for li-ion low voltage automotive applications
Oct 2013 - Apr 2016
2 years 7 months
Babenhausen, Germany

Business Development Segment 1 Japanese OEMs

Continental Automotive GmbH

  • Quotation for new business and handling of all commercial aspects for running development projects
  • Execution of sales planning and opportunity tracking process
  • Market analysis and strategy development for Japanese OEMs
Feb 2013 - Sep 2013
8 months
Babenhausen, Germany

Sales and Portfolio Strategy

Continental Automotive GmbH

  • Project lead: book "111 Years of Speedometer"
  • Execution of strategy process across all departments; development of BU ID strategy for customer, product, manufacturing and HR
Jun 2012 - Feb 2013
9 months
Singapore

Center of Competence Display and Business Development Segment 1 Other Asian OEMs

Continental Automotive Pte Ltd.

  • Project lead: global innovation project “Curved Touch Display”
  • Creation of a display portfolio for Business Unit ID
  • Preparation of customer strategy roadmaps for Asian OEMs
  • Quotation for new business and handling of commercial topics for development projects
Oct 2011 - Sep 2013
2 years
Regensburg, Germany

DRIVE – Automotive Graduate Program

Continental Automotive GmbH

Oct 2011 - May 2012
8 months
Babenhausen, Germany

Center of Competence Display

Continental Automotive GmbH

  • Project lead: global innovation project “Curved Touch Display”
  • Market research (competition, display technologies and trends)
  • Focus group analysis for global study “Outlook on 10 years HMI”
Nov 2010 - Feb 2011
4 months
India

Master Thesis

S.P. Jain Institute of Management and Research

  • India’s car market – small cars and their success story
Jan 2010 - May 2010
5 months
Canada

Business Administration focus on Strategy and Marketing

Brock University

Jul 2009 - Sep 2009
3 months
Munich, Germany

Internship Online Marketing, PR and Community Management

Myprinting GmbH

  • Conceptual design and editorial management of the corporate blog
  • Competitor analysis for the European market
Oct 2008 - Mar 2009
6 months
Cologne, Germany

Internship Product Marketing for Segment M2S and Dacia Cars

Renault Deutschland AG

  • Competitor analysis for Segment M2S (luxury big family cars)
  • Product launch of the Dacia Sandero and feasibility analysis for further prospective vehicle models
Oct 2005 - Oct 2008
3 years 1 month
Stuttgart, Germany

Sales and Marketing Department

Auto Staiger GmbH

  • Diploma thesis: Product Placement – Chances and limits displayed at the example of the automotive industry
  • Automotive sales (B2B & B2C); preparation and analysis of KPI and market data to support management decisions
  • Customer relationship management and development and execution of marketing campaigns and promotional events
May 2005 - Sep 2005
5 months
Italy

Assistant to the Managing Director

Hotel Midi

Skills

  • Extensive Knowledge: Microsoft Office, Sap Bw, Lotus Notes

  • Basic Knowledge: Ms Access, Ms Project, Spss, Datev, Jato

  • Travel

  • Volleyball

  • Tennis

  • Literature

  • Music

Languages

German
Native
English
Advanced
Italian
Advanced
French
Intermediate

Education

Mar 2009 - Feb 2013

ESB Reutlingen

Master of Business Administration · International Management (full-time & part-time) · Reutlingen, Germany

Oct 2005 - Sep 2008

Cooperative State University DHBW Stuttgart

Diploma in Business Administration (BA) · Business Administration focus on Marketing and Trade Management · Stuttgart, Germany

Sep 1998 - Jun 2004

Schönbuch-Gymnasium Holzgerlingen

German high school diploma · Holzgerlingen, Germany

Certifications & licenses

Accredited Junior Project Manager

Examination for Instructor Qualification (IHK)

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