Managing Director

Solutions and services in interim management, customer acquisition, coaching, and training.

Leading manufacturer of cleaning equipment and systems; sales: EUR 2.5 billion; employees: 12,300.

• Reported to the executive management and was a member of the Management Board Engineered Solutions.
• Responsible for 10 employees.
• Restructured global product management.
• Responsible for the global Vehicle Wash portfolio, and development and implementation of the global product strategy.
• Coordinated portfolios in Germany, China, and the USA.
• Initiated product developments, innovations, and platforms.
• Defined and implemented pricing policies.
• Defined and implemented marketing strategies.
• Reduced development costs for platform devices by approx. 30%.
• Successfully evolved a "me-too" product into a USP solution.

As project manager for a self-service car wash project in Emerging Europe/Eastern Europe to increase market share and sales:

• Planned and implemented the sales strategy for Emerging Europe.
• Adapted the product portfolio to regional market requirements.
• Developed a new payment app.
• Increased sales by 70% in the first year.
• Saved over EUR 100,000 in development budget.

Development of a new self-service platform strategy to reduce product variants for low-volume products:

• Design thinking.
• Modularization.
• Implemented an order-to-cash process from sales through production to invoicing.
• Increased self-service vacuum sales by over 20% and doubled margins.
• Successfully won a tender for over 600 self-service vacuums with sales volume over EUR 2.0 million.

• Reported to executive management.
• Responsible for 15 employees.
• Reorganized the sales departments.
• Planned and implemented a market approach strategy for direct and distribution sales including extensive market analysis and business plan, as well as setting up a direct sales and key account management.
• Planned and implemented a new marketing strategy.
• Achieved annual sales growth of over 20%.
• Supplier to, among others, Daimler AG, Volkswagen, BASF.

Development of an industrial database for Germany:

• Defined project goals and project plan.
• Determined potential overall, by target group, and by product.
• Conducted potential analysis by postal code areas for direct sales and specialist dealers.
• Created a global blueprint for market segmentation and sales management.

Subsidiary of Alfred Kärcher SE & Co. KG, franchise system for car wash facilities with 250 partners in Germany; German sales: EUR 0.6 million; employees: 6.

• Point of contact for 250 franchisees on technical questions.
• Ensured quality and appearance of the facilities.
• Developed a nationwide training concept to share practical knowledge and raise the quality standard of the franchise facilities.