Rolf Funk
Managing Director
Experience
Managing Director
fudim GmbH
- Solutions and services in interim management, customer acquisition, coaching, and training
Lead Project Manager
- Ecosystem-based adaptation of a private forest to climate change
Head of International Product Management Vehicle Wash (Car Wash Systems)
Alfred Kärcher SE & Co. KG
- Reported to executive management and was a member of the Engineered Solutions management board
- Personnel responsibility for 10 employees
- Restructured global product management
- Responsible for the global Vehicle Wash portfolio, and for developing and implementing the worldwide product strategy
- Coordinated portfolios in Germany, China, and the USA
- Initiated product developments, innovations, and platforms
- Defined and implemented pricing policy
- Defined and implemented marketing strategies
- Reduced development costs for platform devices by about 30%
- Transformed the "me-too" product into a unique selling proposition solution
- Planned and executed the sales strategy in Emerging Europe for a self-service car wash project
- Adapted the product portfolio to regional market requirements
- Developed a new payment app
- Increased sales by 70% in the first year
- Saved over €100,000 in development budget
- Used design thinking to develop a new self-service platform strategy to reduce variant diversity
- Modularized products
- Implemented an order-to-cash process from sales through production to invoicing
- Increased self-service vacuum sales by over 20% and doubled margins
- Successfully participated in a tender for over 600 self-service vacuums with sales volume over €2.0 million
Head of Sales and Business Development for Oil Companies and Investors (Germany)
Alfred Kärcher Vertriebs-GmbH
- Reported to executive management
- Personnel responsibility for 20 employees
- Restructured the business unit
- Defined and established a new market approach strategy from commodity to full-service provider
- Introduced automated order processing in project business
- Introduced a new control and incentive model
- Responsible for sales and budget planning
- Tripled sales from €4.5 million to €14.0 million (2007–2014)
- Achieved the highest global sales by country division
- Analyzed the market and benchmarks for focused market approach
- Established key account management
- Implemented the safety concept internally for service stations
- Established as a market-relevant partner and supplier for ARAL, ORLEN, and SHELL
- Increased sales from €50k (2009) to €2.5 million (2014)
Head of Sales and Business Development for Industrial Cleaning Systems (Germany)
- Reported to executive management
- Personnel responsibility for 15 employees
- Reorganized sales departments
- Planned and implemented a market approach strategy for direct and trade sales with comprehensive market analysis and business plan
- Built direct sales and key account management
- Planned and executed a new marketing strategy
- Achieved annual sales growth of over 20%
- Delivered to Daimler AG, Volkswagen, and BASF
- Defined the project goal and project plan for an industry database in Germany
- Identified potential overall, by target group, and by product
- Conducted potential analysis by postal code areas for direct sales and specialized trade
- Created a global blueprint for market segmentation and sales management
Sales Representative and Consultant for Vehicle Care Centers and Franchise Manager
cleanpark GmbH
- Reporting to management
- Restructuring of cleanpark GmbH and the franchise system
- Development and implementation of the marketing strategy
- Responsible for sales, budget planning and cost center
- Brand relaunch of "cleanpark" with the introduction of a new logo at 250 car wash facilities
Technical Consultant
cleanpark GmbH
- Main contact for 250 franchisees on technical issues
- Ensuring quality and appearance at the facilities
- Development of a nationwide training concept for practical knowledge transfer and raising the quality standards of the franchise facilities
Industries Experience
See where this freelancer has spent most of their professional time. Longer bars indicate deeper hands-on experience, while shorter ones reflect targeted or project-based work.
Experienced in Professional Services (14 years), Manufacturing (7.5 years), Energy (4.5 years), Automotive (4 years), and Agriculture (0.5 years).
Business Areas Experience
The graph below provides a cumulative view of the freelancer's experience across multiple business areas, calculated from completed and active engagements. It highlights the areas where the freelancer has most frequently contributed to planning, execution, and delivery of business outcomes.
Experienced in Marketing (18 years), Human Resources (14 years), Sales (11.5 years), Customer Service (7.5 years), Quality Assurance (7.5 years), and Operations (4.5 years).
Summary
- Head of sales and product management with leadership experience in German SMEs and international corporations
- Expertise in planning and delivering technical and sales training as well as enforcing selective sales strategies
- Strategic pricing and repositioning, launching new products, and acquiring and developing strategically important customers
- Industry experience: mechanical engineering, industrial, oil sector, automotive
- Soft skills: customer- and employee-focused approach, empathetic, dynamic, team-oriented, adaptable, flexible, goal- and results-oriented
- Hard skills / core competencies: business development, strategic sales development and transformation, marketing
- Leadership style: integrative, collaborative, motivating, hands-on mentality
- International experience: worldwide
Skills
- Ms Excel, Powerpoint, Outlook, Sap, Business Model Canvas
- Volunteer: Municipal Council Member In Bühlerzell From 1994 To 2024; Deputy Mayor; Board Member Of The Bürgerstiftung Bühlerzell; Youth Coach At Sportfreunde Bühlerzell
- Interests: Football, Reading, Traveling
Languages
Education
Aalen University of Applied Sciences
Diploma in Industrial Engineering (FH) · Industrial Engineering · Aalen, Germany
Heilbronn University of Applied Sciences, Künzelsau Campus
Industrial Engineering · Künzelsau, Germany
Karl Hans Bauer oHG
Industrial Engineering · Sulzbach-Laufen, Germany
Certifications & licenses
Accredited BAFA Consultant (#178248)
Certified Coach2Call
Academy Martin Geiger
Profile
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