Max Shevnin - Product Communication Manager | FRATCH

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Egkomi, Cyprus

Experience

Sep 2025 - Nov 2025

3 months

Nicosia, Cyprus

Product Communication Manager

3CX

Developed messaging strategy for enterprise PBX products using stakeholder research, market analysis, and AI-assisted workflows
Created ICPs and messaging frameworks through cross-functional collaboration with Product, Sales, Marketing, and Support
Conducted partner interviews to validate positioning and messaging fit
Produced landing page copy, release updates, and ad copy for LinkedIn/Google campaigns

Jul 2024 - Mar 2025

9 months

Riga, Latvia

Content Lead

Noda

Developed messaging frameworks and product positioning for four EU markets with Product, Sales, and regional teams
Built naming systems and UX copy structures from stakeholder interviews and competitive analysis
Scaled hybrid team (in-house, freelancers, agency) using AI-assisted workflows for multilingual production
Supported 200%+ traffic growth and 27x lead increase through SEO-driven content strategy and conversion optimization

Apr 2024 - Jun 2024

3 months

Riga, Latvia

Senior Writer

Noda

Created SEO and GTM content plans to support product launches across key target segments
Reworked landing pages and sales materials with Product and Marketing to tighten message–market fit and UX clarity
Built internal editorial standards that helped freelancers, stakeholders, and reviewers collaborate faster and cleaner

Jul 2023 - Mar 2024

9 months

Riga, Latvia

Senior Content Writer

Ecommpay

Owned messaging for the Open Banking solution launch, translating product insight into GTM clarity
Built a data-driven SEO roadmap and launched a site-wide optimization push alongside external experts
Helped evolve the brand voice through updated positioning for key products
Ran full-cycle content ops across teams – from interviews to briefs to live copy

Jun 2021 - May 2023

2 years

Riga, Latvia

Content Lead

DECTA

Co-created brand and product positioning frameworks supporting GTM strategy
Led complete website content rewrite—restructured information architecture and sharpened value proposition clarity
Built scalable content operations across blog, PR, and media channels

Oct 2019 - May 2021

1 year 8 months

Riga, Latvia

Content Writer

Scandiweb

Created SEO-optimized content and conversion-focused copy across diverse industries including ecommerce platforms, fashion retail, home services, and nonprofit organizations
Worked with developers, marketers, and designers to align messaging with technical requirements and business goals
Helped establish editorial workflows that scaled with agency growth

Jan 2014 - Aug 2019

5 years 8 months

Riga, Latvia

Web Content Manager

Repharm

Managed multi-brand web content in regulated environment, balancing compliance requirements with brand tone and user clarity

Summary

Messaging strategist specializing in turning complex B2B products into clear GTM narratives.

Stakeholder-driven research / Product-market messaging alignment / Content operations / SEO-driven growth

Skills

Messaging Strategy
Product Positioning
Gtm Content
Seo Optimization
Team Leadership
Cross-functional Collaboration
Editorial Process Design
Ai-enhanced Workflows

Languages

Russian

Native

English

Advanced

Latvian

Intermediate

Education

Sep 2008 - Jun 2012

University of Dundee

B.Sc. · Interaction Design · Dundee, United Kingdom

Sep 2002 - Jun 2006

University of Latvia

B.A. · English Philology · Riga, Latvia

Certifications & licenses

Product Marketing Core Certification

Product Marketing Alliance

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