Freelance Copywriter, Concept Developer, Content Creator and Brand Strategist

• for more than 150 agencies and direct corporate clients in Germany, Austria, Switzerland and the Netherlands.

I make it happen. From distinct and relevant positioning to reader-friendly texts to visual concepts.

• BRAND: Workshops, Brand Story, Positioning, Missions, Claims, Brand Manuals, Corporate Language, Logo Development. (In workshops I find the meaning, the goal and the strategy with clients. I moderate for companies, brands, products or services. Also specialized in organizational development.)
• DIGITAL: Web Copy, SEO, Content Strategy, Social Content, Newsletters, Annual Reports. (Search engines and users like it – optimized web texts.)
• FILM: TV Advertising, Cinema, Web Video, Tutorials, Treatments, Storyboards, Scripts, Production Supervision. (With moving images I tell emotional stories. With a well-thought script and storyboard for TV, web, cinema, shop or presentation.)
• PRINT: Ads, Direct Mail, Brochures, Catalogs, Customer Magazines, PR Articles. (To stand out in the media noise. Readable ads or advertorials. B2C literature: brochures, flyers, catalogs, brochures and magalogues. B2B literature: profitable business partners. Brochure, catalog, brochure, brand manual and annual report.)
• POS: Taglines, Promotions.
• SOUND (Sonic Branding): Jingles, Sound Logos, Corporate Sound, Music, Voice Casting, Voice Recordings. (Against bad jingles. Strategically composed sound logos and corporate sound for TV, radio, web or shop.)
• CAMPAIGN: Communication Strategies, Concepts, Taglines, Key Visuals, Mood Boards, Scribbles, Composings. (The survival tools in pitches and market research. Cross-media stories including mottos and key visuals.)
• OUT OF HOME: Billboards, Promotions, Guerrilla Actions. (Get everything out there: into shopping streets, to the point of sale, to trade fair halls or on the highway.)
• TRADE FAIR: Concept, Taglines, Promotions, Trade Fair Films.
• RADIO: Scripts, Direction.
• NAMING: Name Development, Research, Domain Registration. (Names that stick better than placeholders. Legally protectable names for companies, services and products, e.g. hotel spa, light switch design, industrial containers, software for window makers, hairdressing scissors, energy parks, activewear, digital door communication. Examples: RINJUMI, TASTA, VIZUU, TUULO, snipdoo®, THERMO CARE CUT, BLURADO, BUBSE, LULL, SNIPDOO.)
• EMPLOYER: Employer Branding, Job Ads, Internal Communication, Employee Magazines. (New colleague is on the way. They read motivating messages for staff or job ads.)
• PRESENTATIONS: Structuring, writing and designing presentations for strategy, marketing, sales or pitch decks, also following the Pecha Kucha principle.
• SLOGANS: Capturing the essence. Examples: SERIOUS FUN (BMW F 800 S), SELF-CONFIDENT TO SUCCESS (Boris Gloger Consulting), THE MOST VALUABLE THING IS YOUR HEALTH (Vincerol), MOBILE SAFETY (ecom), THE TASTE OF SPORT (Powerbar), GUIDING KNOWLEDGE (Schweitzer Fachinformationen).
• SYNTHOGRAPHY: Implementing visual concepts with artificial intelligence (photographic or illustrative). Controllable parameters: characters, emotions, interactions, lighting, place. Portfolio creation for people, fashion, food, interior design, product design etc.
• 3D: Designing three-dimensional virtual worlds (interior visualization, pack shot, product staging).
• DESIGN: Designing logos, brand manuals, brochures and websites, including illustration and photography.