Jörg W. - Project Manager "Strategic Topic Planning Tool"

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Rosbach vor der Höhe, Germany

Experience

Jan 2022 - Sep 2022

9 months

Germany

Project Manager "Strategic Topic Planning Tool"

Roland Berger Holding GmbH

Advising and supporting the corporate communications and marketing team in selecting a tool for topic-centered communication planning
Market analysis, service specification, proposal evaluation, change management

Nov 2020 - Sep 2021

11 months

Germany

Project Manager "Strategic Topic Planning Tool"

AUDI AG

Adapting the tool used in corporate communications to the needs of corporate marketing and sales
Aligning requirements of the business units
Mediator and “translator” between business units and vendor

Oct 2019 - Dec 2020

1 year 3 months

Germany

Project Manager "Video Portal"

KfW Bankengruppe

Conducting market analysis, preparing requirements analysis and service specification
Running the tender, obtaining staff council approval
Participating in contract negotiations

Aug 2019 - Dec 2020

1 year 5 months

Germany

Project Manager "Strategic Topic Planning Tool"

AUDI AG

Conducting market analysis, preparing requirements analysis and service specification
Running the tender, obtaining staff council approval
Participating in contract negotiations
Change management and project communication
Coordination and solution management with business unit and corporate IT

Jan 2019 - Jun 2019

6 months

Project Manager "Candidate Management Software and Website Relaunch"

Personnel Consulting

Selection and implementation of a candidate management software
Conducting market analysis, preparing requirements analysis and service specification
Running the tender, overseeing customizations and data import
Designing and conducting training sessions

Jun 2018 - Nov 2018

6 months

Project Manager "GDPR Compliance"

Mortgage Bank

Defining requirements and rules for deleting personal data in SAP according to GDPR
Close collaboration with corporate IT to develop data protection–compliant procedures

Mar 2017 - Dec 2017

10 months

Multi-Project Manager "Topic-Centered Communication Rollout"

KfW Bankengruppe

In-depth analysis and optimization of annual communication planning across all corporate communications teams
Conducting market analysis, preparing requirements analysis and service specification
Introducing a cloud-based communication planning tool
Defining requirements and coordinating implementation in terms of architecture, features and processes
Developing the implementation strategy

Mar 2016 - Mar 2017

1 year 1 month

Multi-Project Manager "Content Marketing Platform"

KfW Bankengruppe

Developing content marketing strategy and building a new group-wide content marketing platform based on the WCMS FirstSpirit
Responsible for technology, design, editorial processes, controlling/KPIs, marketing and performance tracking
Collaborating with corporate IT to develop joint procedures
Campaign management for launch

Feb 2016 - Dec 2016

11 months

Consulting Mandate "Content Marketing Platform"

International Investment Company

Project coordination for building a company-wide content marketing platform
Designing and executing an agency pitch
Agency briefing and management during pilot phase

Aug 2015 - Mar 2016

8 months

Project Management "Optimizing Fund Sales Channel"

International Fund Company

Developing the decision-making basis for direct distribution strategy
Conducting agency pitches
Drafting framework and individual contracts
Handling separation discussions with previous vendors

Oct 2014 - Jan 2015

4 months

Consulting Mandate "Centralized Event Management"

State Ministry

Developing an organizational concept and technical solution for migration to centralized event management
In-depth review of existing IT systems

May 2014 - Jun 2015

1 year 2 months

Multi-Project Manager "EU Tenders"

KfW Bankengruppe

Overall coordination of preparation and execution of nine Europe-wide tenders totaling over EUR 10 million

Nov 2013 - Mar 2014

5 months

Project Manager "Group-wide Event Approval Process"

KfW Bankengruppe

Developing new processes and introducing an IT tool for group-wide event planning and approval
Requirements analysis, functional and technical specifications, project planning
Monitoring service delivery, agency management, pilot, rollout, training

May 2013 - Oct 2013

6 months

Project Manager "New Participant Management System"

KfW Bankengruppe

Implementing standard software for web-based participant management for events
Requirements analysis, functional and technical specifications
Project planning, monitoring service delivery, agency management, pilot, rollout, training

Jan 2013 - Mar 2013

3 months

Interim Manager: Head of Corporate Marketing

KfW Bankengruppe

Line and professional management of the department
Developing and executing marketing plans

Oct 2012 - May 2013

8 months

Interim Manager: Head of Event Management

KfW Bankengruppe

Line and professional management of the department
Developing and establishing a new strategy
Optimizing event formats and core processes
Developing and introducing new processes and tools
Selecting a web-based participant management system
Workshops and one-on-one coaching

Sep 2011 - Apr 2012

8 months

Interim Manager: Head of Media Sales and Product Marketing

KfW Bankengruppe

Developing and executing marketing and sales plans for financial products in domestic business
Negotiating major media partnerships
Managing above-the-line and below-the-line communication projects
Designing events
Onboarding new staff

Jan 2011 - Aug 2011

8 months

Building my freelance practice and initial consulting projects

Jul 2010 - Dec 2010

6 months

Head of Corporate Communications and Marketing

WGF Finanzgruppe

Overall responsibility for internal communication, external communication and marketing
Line and professional management of a team of twelve
Optimizing partner communications
Defining the brand core based on empirical market research
Executing a sales marketing campaign
Increasing media presence in trade and opinion media
Reporting line: CEO

Sep 2004 - Jun 2010

5 years 10 months

Head of Group Marketing

Eurohypo AG

Overall responsibility for group marketing and brand management across up to thirty locations on three continents
Leading in-house staff and interdisciplinary global teams
Brand management, B2B marketing communication, planning international trade shows
Developing sponsorship strategy and integrating “Web 2.0 activities”
Preparing communication for Second Public Offering
Change management in various M&A and PMI projects
Reporting line: Board member

Jul 2001 - Aug 2004

3 years 2 months

Managing Consultant Financial Services Consulting

Diebold Germany GmbH/Detecon International GmbH

Managing consultant; acquiring large contracts and driving sales activities
Aligning management consulting with T-Systems’ system business
Project management from steering committees of large projects
Head of press and public relations
Reporting line: Managing partner

Jul 1997 - Jun 2001

4 years

Director in Corporate Communications Staff

Deutsche Bank AG

Content management of the corporate intranet
Introducing editorial processes for the intranet
Developing strategic recommendations for the knowledge management corporate project
Implementing international pilot projects
Reporting line: Division Executive Board

Jul 1995 - Jun 1997

2 years

Project Manager Reorganization Projects

pdv Unternehmensberatung

Leading reorganization projects
Conducting training and documentation
Certified EGQ/DGQ auditor

Jan 1992 - Dec 1995

4 years

PhD, University of Kassel

Degree: cum laude

Jan 1986 - Dec 1992

7 years

Degree in Economics, University of Kassel

Degree: very good

Summary

More than 25 years of professional experience
Support for change projects, e.g. mergers and disruptive transformations
Successful interim management in media sales, corporate marketing and event management
Management of digitization projects in communications and marketing, including stakeholder management and change management
Design, planning and implementation of IT solutions: market analysis, requirements definition, SWOT analysis, coordination with procurement, IT and staff council; pitch organization, audit-proof documentation of decisions; contract negotiation support, vendor management, project management
Steering committee member for large projects
Planning and execution of procurement projects under EU procurement law, focused on communications services
Training in management and personality assessment; certified LUXXprofile Master
Freelance journalist since 1995