Jörg (Dr.) Wilmes
Project Manager for Strategic Topic Planning Tool
Experience
Project Manager for Strategic Topic Planning Tool
Roland Berger Holding GmbH
- Advising and supporting the Corporate Communications and Marketing team in procuring a tool for topic-centered communication planning
- Market analysis
- Requirements specification
- Proposal evaluation
- Change management
Project Manager for Strategic Topic Planning Tool
AUDI AG
- Adapting the tool used in Corporate Communications to the requirements of Corporate Marketing and Sales
- Aligning the requirements of the departments
- Acting as mediator and translator between business units and service provider
Project Manager for Video Portal
KfW Bankengruppe
- Conducting market analysis
- Preparing requirements analysis and specifications
- Managing the tender process
- Obtaining approval from the employee representation
- Participating in contract negotiations
Project Manager for Strategic Topic Planning Tool
AUDI AG
- Conducting market analysis
- Preparing requirements analysis and specifications
- Managing the tender process
- Obtaining approval from the employee representation
- Participating in contract negotiations
- Change management
- Project communication
- Supporting discussions between business units and corporate IT from a solution management perspective
- Aligning the requirements of the departments
- Acting as mediator and translator between departments and service provider
- Coordinating IT and IT security processes in a highly complex corporate environment
Project Manager for Candidate Management Software and Website Relaunch
HR consulting firm
- Selecting and implementing candidate management software
- Conducting market analysis
- Preparing requirements analysis and specifications
- Managing the tender process
- Overseeing customizations and data import
- Designing and delivering training sessions
Project Manager GDPR Compliance
Mortgage Bank
- Developing requirements and rules for deleting personal data in SAP according to GDPR
- Close collaboration with group IT to develop procedures that met both IT and data protection needs
Multi-Project Manager Topic-Centered Communication Implementation
KfW Banking Group
- In-depth analysis and optimization of annual communication planning in all corporate communications teams
- Conducting market analysis
- Creating requirements analysis and specifications
- Conducting the tender process
- Implementing a cloud-based communication planning tool
- Defining requirements and coordinating implementation for architecture, functions, and processes
- Coordinating between service provider and department
- Developing the implementation strategy
Multi-Project Manager Content Marketing Platform
KfW Banking Group
- Developing the content marketing strategy
- Designing and building the new group-wide content marketing platform based on the FirstSpirit WCMS
- Responsible for all subprojects (technology, design, editorial processes, controlling/KPIs, marketing, and performance tracking)
- Campaign management for the launch
- Close collaboration with group IT to develop procedures that served both IT and business needs
Consulting Mandate Content Marketing Platform
International Investment Company
- Project coordination for building a company-wide content marketing platform
- Designing and running an agency pitch
- Briefing and managing the agency during the pilot phase
Project Manager Sales Channel Optimization for Fund Distribution
International Fund Company
- Developing the groundwork for the direct sales strategy
- Conducting agency pitches
- Drafting framework and individual contracts
- Preparing tender documents
- Conducting separation talks with former service providers
Consulting Mandate: Centralization of Event Management
State Ministry
- Developed an organizational concept and a technical solution to migrate existing processes into a centralized event management
- Conducted in-depth analysis of existing IT systems
Multi-Project Manager for EU Tenders
KfW Bank Group
- Overall coordination for the preparation and execution of nine Europe-wide tenders with a total volume of over EUR 10 million
Project Manager for Group-wide Event Approval Process
KfW Bank Group
- Developed new processes and implemented an IT tool for the group-wide event planning and approval process
- Requirements analysis
- Functional and technical specification
- Project planning and monitoring of service delivery
- Agency management
- Pilot testing, rollout, and training
Project Manager for New Participant Management System
KfW Bank Group
- Implemented a standard software for internet-based participant management of events
- Requirements analysis
- Functional and technical specification
- Project planning and monitoring of service delivery
- Agency management
- Pilot testing, rollout, and training
Head of Corporate Marketing (Interim)
KfW Bank Group
- Provided managerial and technical leadership for the department
- Developed and implemented the marketing plan
Head of Event Management (Interim)
KfW Banking Group
- Provided disciplinary and technical leadership of the department
- Developed and established the new strategy
- Optimized event formats and core processes
- Developed and introduced new processes and tools
- Selected a web-based participant management system
- Conducted workshops and one-on-one coaching
Head of Media Sales and Product Marketing (Interim)
KfW Banking Group
- Developed and implemented marketing and sales planning for financial products in the domestic market
- Negotiated extensive media partnerships
- Executed ATL and BTL communication projects for end customers and distribution partners
- Conceptualized events
- Onboarded new employees
Consultant
Self-Employed
- Carried out initial consulting projects
Head of Corporate Communications and Marketing
WGF Financial Group
- Overall responsibility for internal and external communications and marketing
- Provided disciplinary and technical leadership to a team of twelve employees
- Optimized communication with distribution partners
- Defined the brand core based on empirical market research data
- Implemented a sales marketing campaign
- Increased media presence in trade and opinion media
Head of Corporate Marketing
Eurohypo AG
- Overall responsibility for corporate marketing and brand management for up to thirty locations across three continents
- Provided disciplinary and technical leadership at the Eschborn site and coordinated interdisciplinary and intercultural teams worldwide
- Strategic and operational brand management in Europe, America, and Asia
- Managed agencies and adapted marketing measures for employee communications
- Developed integrated, sales-oriented B2B marketing communications
- Planned and executed international trade fairs and customer events
- Conceptualized and coordinated website relaunches and Web 2.0 activities
- Developed and implemented the sports and cultural sponsorship strategy
- Prepared communication measures for a second public offering
- Supported M&A and PMI projects (change management)
Managing Consultant Financial Services Consulting
Diebold Deutschland GmbH/Detecon International GmbH
- Acquisition of large contracts and expansion of sales activities
- Integration of management consulting with T-Systems' system business
- Project management from the steering committees of major projects
- Head of press and public relations for the partner division
Director in Corporate Communications Staff
Deutsche Bank AG
- Content management of the corporate intranet
- Implementation of editorial processes for the intranet
- Development of strategy and project recommendations for the corporate knowledge management project in alignment with the CEO
- Implementation of international pilot projects in knowledge management
Project Manager for Reorganization Projects
pdv Unternehmensberatung
- Leading reorganization projects
- Conducting training sessions
- Documenting processes
- Certification as EGQ/DGQ auditor
Industries Experience
See where this freelancer has spent most of their professional time. Longer bars indicate deeper hands-on experience, while shorter ones reflect targeted or project-based work.
Experienced in Banking and Finance (20.5 years), Professional Services (3.5 years), Automotive (2 years), and Government and Administration (0.5 years).
Business Areas Experience
The graph below provides a cumulative view of the freelancer's experience across multiple business areas, calculated from completed and active engagements. It highlights the areas where the freelancer has most frequently contributed to planning, execution, and delivery of business outcomes.
Experienced in Project Management (23.5 years), Marketing (13 years), Information Technology (9 years), Strategy (4.5 years), Procurement (3.5 years), and Sales (3.5 years).
Summary
- More than 25 years of professional experience
- 15 years as department and division manager in the financial services industry; among others, Director of Corporate Marketing and Brand Management at a globally leading specialist bank
- Over 10 years as interim manager: acting head of department and project manager for digitization and IT projects in Corporate Communications, Marketing, and HR
- Support of change projects; e.g. in mergers and disruptive transformations
- Successful interim management in media sales, corporate marketing, and event management
- Leading digitalization projects in communication and marketing, including stakeholder management and change management
- Designing, planning, and implementing IT solutions: market analysis, requirements definition, SWOT analysis, coordination with purchasing, IT, and employee representation. Organizing pitches, audit-proof documentation of the decision. Supporting contract negotiations, vendor management, project management
- Steering committee member for major projects
- Planning and execution of procurement projects considering European public procurement law; focus on communication services
- Training in management and personality diagnostics; certified LUXXprofile Master©
- Freelance journalist (VHZV) since 1995
Languages
Education
University of Kassel
Doctorate · Kassel, Germany
University of Kassel
Economics · Kassel, Germany
Oberstufen-Gymnasium Oberzwehren
Kassel, Germany
Certifications & licenses
Certified EGQ/DGQ Auditor
Certified LUXXprofile Master©
Profile
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