Janes Jacobi

Product Owner Value-Added Services, Senior Project Manager Online Marketing & E-Commerce (external)

Salem, Germany

Experience

Aug 2021 - Present
4 years
Cologne, Germany
Remote

Product Owner Value-Added Services, Senior Project Manager Online Marketing & E-Commerce (external)

REWE Group

Client: REWE Group, Cologne, Remote. Role: Senior Marketing Manager E-Commerce, Product Owner (temporary employment).

  • Product Owner Value-Added Services.
  • Overall project management and further development of five white-label partner webshops (REWE Foto, -Flowers, -Travel, -Card World, DocMorris).
  • Designing and coordinating partner offers for thematic integration with REWE's campaign world.
  • Performance analysis and optimization.
  • Developing a go-to-market strategy for a new theme and partner (launch Q4 2022).
  • Developing budget and value-added service marketing planning for 2022 + 2023.
Dec 2020 - Jul 2021
8 months

Sabbatical

  • Voluntary break for personal and professional orientation.
May 2019 - Nov 2020
1 year 7 months
Reinbek, Germany

Head of Online Marketing and E-Commerce (Permanent)

Mediaform Informationssysteme GmbH

  • Technical and disciplinary department management (six employees) of the online marketing and webshop department.
  • Product Owner and revenue responsibility for two B2B online shops.
  • Conflict management and team restructuring.
  • Restructuring and successful completion of the stagnating shop relaunch (uplift > 15%).
  • Developing marketing and budget planning for 2020 and 2021.
  • Webshop management, operational project management in an agile environment (SCRUM / Kanban).
  • Agency selection and management.
  • Advisory function for the redevelopment of the corporate website.
Oct 2010 - Apr 2019
8 years 7 months
Munich, Germany
Remote

Senior Project Manager Online Marketing & E-Commerce, Product Owner (Freelance)

Telefónica o2, Mobilcom Debitel, Freenet, div. Agenturen

Key clients:

  • 2010 – 2018: Telefónica o2 ("regular contractor"), Hamburg + Munich, Remote

  • 2018 + 2019: Mobilcom Debitel / freenet AG, Hamburg, Remote

  • Telefónica o2 (2010 – 2018):**

Roles:

  • Senior Onsite Marketing Manager and Project Owner Webshop DSL & Fixed Network

Responsibilities:

  • Product Owner Webshop DSL & Fixed Network

  • Marketing project management webshop

  • Campaign management

  • Shop further development

  • Testing and KPI reporting (B2C and B2B)

  • Conversion optimization

  • Channel management owned + paid media

  • Coordinating interdisciplinary teams and agencies

  • Product launches, promotions

  • Support of multiple relaunches and migrations in an agile environment (SCRUM)

  • Team leadership function

  • Mobilcom Debitel / freenet AG (2018 + 2019):**

Roles:

  • Conversion and E-Commerce Manager
  • Team management
  • Omnichannel Manager

Responsibilities:

  • Conversion optimization webshop
  • Campaign management and project lead
  • Roll-out of new devices and tariffs
  • Introduction of new payment methods
  • Coordination of interdisciplinary teams and agencies
  • Development of regular and extensive KPI analyses, reporting, A/B testing
  • Omnichannel management: Interface between offline and online channels for the development and coordination of mobile offers and campaigns, ensuring cross-channel offer mechanics and communication.
Sep 2008 - Sep 2010
2 years 1 month
Hamburg, Germany

Senior Online Account Executive (Permanent)

Plan.Net Campaign (Serviceplan Group)

  • Leading the client consulting team.
  • Responsible for maintenance and further development of client websites, implementation of display and performance campaigns for various clients, including budget responsibility for: OTTO, Alice / HanseNet, DZ BANK, Immonet, KIA Motors Germany.
Sep 2007 - Aug 2008
1 year
Hamburg, Germany

Senior Account Manager (Permanent)

Scholz & Friends Interactive

  • Client consulting and online project management.
  • Relaunch of clubhaus.de and caparol.de.
  • Promotion integration and website maintenance.
  • Budget responsibility: Caparol, Alpina-Farben, Clubhaus AG.
Apr 2005 - Aug 2007
2 years 5 months
Nuremberg, Germany

Head of Project Management (Permanent)

arsmedium AG

  • Leading online project management.
  • Client consulting and website maintenance.
  • Campaign management and e-commerce.
  • Budget responsibility: o2 Germany, WMF, Hipp.
Mar 2004 - Aug 2004
6 months
Kiel, Germany

Project Manager (Permanent)

eCONNEX AG

  • Establishing project/process management.
  • Website maintenance for hako.de and aco.com.
  • Project management network security and SLA for ACO, Stadtwerke Kiel, Papier Union, Hako.
Nov 1999 - Mar 2004
4 years 5 months
Frankfurt am Main, Germany

Project Manager (Permanent)

SinnerSchrader AG

  • Online project management [link]
  • Campaign management and product launches.
  • Website maintenance.
  • Relaunch [link] and building a digital unit in Frankfurt am Main for Deutsche Bank Private and Business Customers.

Languages

German
Native
English
Advanced

Education

Oct 1996 - May 1999

Universität Greifswald

Business Administration · Greifswald, Germany

Aug 1993 - Jul 1996

Wirtschaftsgymnasium am Ravensberg

German Abitur (A-levels) · Kiel, Germany

Aug 1988 - Jul 1991

Mercedes-Benz AG, Niederlassung Kiel

Apprenticeship as Industrial Clerk · Kiel, Germany

Certifications & licenses

Electronic Commerce Coordinator

Kiel Business Academy, Institute for Executives