Janes Jacobi
Product Owner Value-Added Services, Senior Online Marketing & E-Commerce Project Manager (external)
Experience
Aug 2021 - Present
4 yearsCologne, Germany
RemoteProduct Owner Value-Added Services, Senior Online Marketing & E-Commerce Project Manager (external)
REWE Group
Client: REWE Group, Cologne, Remote. Role: Senior Marketing Manager E-Commerce, Product Owner (contract).
- Product Owner Value-Added Services.
- Overall project management and further development of five white-label partner webshops (REWE Photo, Flowers, Travel, Card World, DocMorris).
- Concept and coordination of partner offers for thematic integration with REWE campaign world.
- Performance analysis and optimization.
- Development of go-to-market strategy for a new theme and partner (launch Q4 2022).
- Budget development and value-added service marketing planning 2022 + 2023.
Dec 2020 - Jul 2021
8 monthsSabbatical
- Voluntary break for personal and professional reflection.
May 2019 - Nov 2020
1 year 7 monthsReinbek, Germany
Head of Online Marketing and E-Commerce (full-time)
Mediaform Informationssysteme GmbH
- Functional and disciplinary head of the Online Marketing and Webshop department (six staff).
- Product Owner with revenue responsibility for two B2B online shops.
- Conflict management and team restructuring.
- Restructuring and successful completion of a stalled shop relaunch (uplift > 15%).
- Development of marketing and budget plans for 2020 and 2021.
- Webshop management, operational project management in an agile environment (SCRUM / Kanban).
- Selection and management of agencies.
- Advisory role in redeveloping the corporate website.
Oct 2010 - Apr 2019
8 years 7 monthsMunich, Germany
RemoteSenior Online Marketing & E-Commerce Project Manager, Product Owner (freelance)
Telefónica o2, Mobilcom Debitel, Freenet, various agencies
Key clients:
2010 – 2018: Telefónica o2 ("long-term contractor"), Hamburg + Munich, Remote
2018 + 2019: Mobilcom Debitel / freenet AG, Hamburg, Remote
Telefónica o2 (2010 – 2018):**
Roles:
- Senior Onsite Marketing Manager and Product Owner for DSL & Fixed Network webshop
Responsibilities:
Product Owner DSL & Fixed Network webshop
Marketing project lead for the webshop
Campaign management
Shop development
Testing and KPI reporting (B2C and B2B)
Conversion optimization
Channel management for owned and paid media
Coordination of interdisciplinary teams and agencies
Product launches and promotions
Support for multiple relaunches and migrations in an agile environment (SCRUM)
Team leadership function
Mobilcom Debitel / freenet AG (2018 + 2019):**
Roles:
- Conversion and E-Commerce Manager
- Team lead
- Omnichannel Manager
Responsibilities:
- Conversion optimization for webshop
- Campaign management and project lead
- Rollout of new devices and tariffs
- Introduction of new payment methods
- Coordination of interdisciplinary teams and agencies
- Development of regular and detailed KPI analyses, reporting, A/B testing
- Omnichannel management: link between offline and online channels to develop and align mobile offers and campaigns, ensuring cross-channel offer mechanics and communication.
Sep 2008 - Sep 2010
2 years 1 monthHamburg, Germany
Senior Online Account Manager (full-time)
Plan.Net Campaign (Serviceplan Group)
- Lead of client consulting team.
- Responsible for maintenance and development of client websites, implementation of display and performance campaigns for various clients, including budget responsibility for: OTTO, Alice / HanseNet, DZ BANK, Immonet, KIA Motors Germany.
Sep 2007 - Aug 2008
1 yearHamburg, Germany
Senior Account Manager (full-time)
Scholz & Friends Interactive
- Client consulting and online project management.
- Relaunch of clubhaus.de and caparol.de.
- Promotion integration and website maintenance.
- Budget responsibility for: Caparol, Alpina-Farben, Clubhaus AG.
Apr 2005 - Aug 2007
2 years 5 monthsNuremberg, Germany
Head of Project Management (full-time)
arsmedium AG
- Head of online project management.
- Client consulting and website maintenance.
- Campaign management and e-commerce.
- Budget responsibility for: o2 Germany, WMF, Hipp.
Mar 2004 - Aug 2004
6 monthsKiel, Germany
Project Manager (full-time)
eCONNEX AG
- Establishment of project and process management.
- Website maintenance for hako.de and aco.com.
- Project management for network security and SLAs for ACO, Stadtwerke Kiel, Papier Union, Hako.
Nov 1999 - Mar 2004
4 years 5 monthsFrankfurt am Main, Germany
Project Manager (full-time)
SinnerSchrader AG
- Online project management [link]
- Campaign management and product launches.
- Website maintenance.
- Relaunch [link] and establishment of a digital unit in Frankfurt for Deutsche Bank Private & Commercial Customers AG.
Languages
German
NativeEnglish
Advanced Education
Oct 1996 - May 1999
University of Greifswald
Business Administration · Greifswald, Germany
Aug 1993 - Jul 1996
Wirtschaftsgymnasium am Ravensberg
Abitur · Kiel, Germany
Aug 1988 - Jul 1991
Mercedes-Benz AG, Kiel Branch
Training as Industrial Clerk · Kiel, Germany
Certifications & licenses
Electronic Commerce Coordinator
Wirtschaftsakademie Kiel, Institute for Executives
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