Janes Jacobi

Product Owner Value-Added Services, Senior Online Marketing & E-Commerce Project Manager (external)

Salem, Germany
Experience
Aug 2021 - Present
4 years
Cologne, Germany
Remote

Product Owner Value-Added Services, Senior Online Marketing & E-Commerce Project Manager (external)

REWE Group

Client: REWE Group, Cologne, Remote. Role: Senior Marketing Manager E-Commerce, Product Owner (contract).

  • Product Owner Value-Added Services.
  • Overall project management and further development of five white-label partner webshops (REWE Photo, Flowers, Travel, Card World, DocMorris).
  • Concept and coordination of partner offers for thematic integration with REWE campaign world.
  • Performance analysis and optimization.
  • Development of go-to-market strategy for a new theme and partner (launch Q4 2022).
  • Budget development and value-added service marketing planning 2022 + 2023.
Dec 2020 - Jul 2021
8 months

Sabbatical

  • Voluntary break for personal and professional reflection.
May 2019 - Nov 2020
1 year 7 months
Reinbek, Germany

Head of Online Marketing and E-Commerce (full-time)

Mediaform Informationssysteme GmbH

  • Functional and disciplinary head of the Online Marketing and Webshop department (six staff).
  • Product Owner with revenue responsibility for two B2B online shops.
  • Conflict management and team restructuring.
  • Restructuring and successful completion of a stalled shop relaunch (uplift > 15%).
  • Development of marketing and budget plans for 2020 and 2021.
  • Webshop management, operational project management in an agile environment (SCRUM / Kanban).
  • Selection and management of agencies.
  • Advisory role in redeveloping the corporate website.
Oct 2010 - Apr 2019
8 years 7 months
Munich, Germany
Remote

Senior Online Marketing & E-Commerce Project Manager, Product Owner (freelance)

Telefónica o2, Mobilcom Debitel, Freenet, various agencies

Key clients:

  • 2010 – 2018: Telefónica o2 ("long-term contractor"), Hamburg + Munich, Remote

  • 2018 + 2019: Mobilcom Debitel / freenet AG, Hamburg, Remote

  • Telefónica o2 (2010 – 2018):**

Roles:

  • Senior Onsite Marketing Manager and Product Owner for DSL & Fixed Network webshop

Responsibilities:

  • Product Owner DSL & Fixed Network webshop

  • Marketing project lead for the webshop

  • Campaign management

  • Shop development

  • Testing and KPI reporting (B2C and B2B)

  • Conversion optimization

  • Channel management for owned and paid media

  • Coordination of interdisciplinary teams and agencies

  • Product launches and promotions

  • Support for multiple relaunches and migrations in an agile environment (SCRUM)

  • Team leadership function

  • Mobilcom Debitel / freenet AG (2018 + 2019):**

Roles:

  • Conversion and E-Commerce Manager
  • Team lead
  • Omnichannel Manager

Responsibilities:

  • Conversion optimization for webshop
  • Campaign management and project lead
  • Rollout of new devices and tariffs
  • Introduction of new payment methods
  • Coordination of interdisciplinary teams and agencies
  • Development of regular and detailed KPI analyses, reporting, A/B testing
  • Omnichannel management: link between offline and online channels to develop and align mobile offers and campaigns, ensuring cross-channel offer mechanics and communication.
Sep 2008 - Sep 2010
2 years 1 month
Hamburg, Germany

Senior Online Account Manager (full-time)

Plan.Net Campaign (Serviceplan Group)

  • Lead of client consulting team.
  • Responsible for maintenance and development of client websites, implementation of display and performance campaigns for various clients, including budget responsibility for: OTTO, Alice / HanseNet, DZ BANK, Immonet, KIA Motors Germany.
Sep 2007 - Aug 2008
1 year
Hamburg, Germany

Senior Account Manager (full-time)

Scholz & Friends Interactive

  • Client consulting and online project management.
  • Relaunch of clubhaus.de and caparol.de.
  • Promotion integration and website maintenance.
  • Budget responsibility for: Caparol, Alpina-Farben, Clubhaus AG.
Apr 2005 - Aug 2007
2 years 5 months
Nuremberg, Germany

Head of Project Management (full-time)

arsmedium AG

  • Head of online project management.
  • Client consulting and website maintenance.
  • Campaign management and e-commerce.
  • Budget responsibility for: o2 Germany, WMF, Hipp.
Mar 2004 - Aug 2004
6 months
Kiel, Germany

Project Manager (full-time)

eCONNEX AG

  • Establishment of project and process management.
  • Website maintenance for hako.de and aco.com.
  • Project management for network security and SLAs for ACO, Stadtwerke Kiel, Papier Union, Hako.
Nov 1999 - Mar 2004
4 years 5 months
Frankfurt am Main, Germany

Project Manager (full-time)

SinnerSchrader AG

  • Online project management [link]
  • Campaign management and product launches.
  • Website maintenance.
  • Relaunch [link] and establishment of a digital unit in Frankfurt for Deutsche Bank Private & Commercial Customers AG.
Languages
German
Native
English
Advanced
Education
Oct 1996 - May 1999

University of Greifswald

Business Administration · Greifswald, Germany

Aug 1993 - Jul 1996

Wirtschaftsgymnasium am Ravensberg

Abitur · Kiel, Germany

Aug 1988 - Jul 1991

Mercedes-Benz AG, Kiel Branch

Training as Industrial Clerk · Kiel, Germany

Certifications & licenses

Electronic Commerce Coordinator

Wirtschaftsakademie Kiel, Institute for Executives

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