Janes Jacobi - Senior Online Project Manager and Product Owner for Value-Added Services, Online Marketing & E-Commerce (Freelance)

Recommended expert

Salem, Germany

Experience

Aug 2021 - Present

4 years 6 months

Cologne, Germany

Senior Online Project Manager and Product Owner for Value-Added Services, Online Marketing & E-Commerce (Freelance)

REWE Group

Product Owner for value-added services and overarching project leadership
Further development of five white-label partner webshops (REWE Foto, Blumen, Reisen, Kartenwelt, DocMorris)
Conceptualization and coordination of partner offers for thematic integration with REWE's campaign world
Performance analysis and optimization
Development of a go-to-market strategy for a new theme and partner (launch Q4 2022)
Development of budget and value-added service marketing planning for 2022 and 2023

Dec 2020 - Jul 2021

8 months

Sabbatical

Voluntary time off for personal and professional orientation

May 2019 - Nov 2020

1 year 7 months

Reinbek, Germany

Head of Online Marketing and E-Commerce

Mediaform Informationssysteme GmbH

Functional and disciplinary head of the online marketing and webshop department (six employees)
Product Owner and revenue responsibility for two B2B online shops
Conflict management and realignment of the team
Restructuring and successful completion of a stagnating shop relaunch (uplift > 15%)
Development of marketing and budget planning for 2020 and 2021
Webshop management and operational project management in an agile environment (SCRUM/Kanban)
Agency selection and management
Consulting for the redevelopment of the corporate website

Jan 2018 - Apr 2019

1 year 4 months

Hamburg, Germany

Conversion and E-Commerce Manager, Team Lead, Omnichannel Manager

Mobilcom Debitel / freenet AG

Conversion optimization in the webshop
Campaign management and project leadership
Roll-out of new devices and tariffs
Introduction of new payment methods
Coordination of interdisciplinary teams and agencies
Development of regular and comprehensive KPI analyses, reporting, A/B testing
Omnichannel management as a link between offline and online channels

Oct 2010 - Dec 2018

8 years 3 months

Munich, Germany

On-site

Senior Onsite Marketing Manager and Project Owner for the DSL & Fixed Network Webshop

Telefónica o2

Product Owner for the DSL & fixed network webshop
Marketing project leadership for the webshop
Campaign management and further development of the shop
Testing and KPI reporting (B2C and B2B)
Conversion optimization and channel management (owned + paid media)
Coordination of interdisciplinary teams and agencies
Support of product launches, promotions, relaunches, and migrations in an agile environment (SCRUM)
Team leadership role

Sep 2008 - Sep 2010

2 years 1 month

Hamburg, Germany

Senior Online Account Manager

Serviceplan Agenturgruppe (Plan.Net Campaign)

Leading the client consulting team
Maintaining and improving client websites
Implementing display and performance campaigns
Budget responsibility for OTTO, Alice/HanseNet, DZ BANK, Immonet and KIA Motors Germany

Sep 2007 - Aug 2008

1 year

Hamburg, Germany

Senior Account Manager

Scholz & Friends Interactive

Client consulting and online project management
Relaunch of clubhaus.de and caparol.de
Promotion integration and website maintenance
Budget responsibility for Caparol, Alpina-Farben and Clubhaus AG

Apr 2005 - Aug 2007

2 years 5 months

Nuremberg, Germany

Head of Project Management

arsmedium AG

Leading online project management
Client consulting and website maintenance
Campaign management and e-commerce
Budget responsibility for o2 Germany, WMF and Hipp

Mar 2004 - Aug 2004

6 months

Kiel, Germany

Project Manager

eCONNEX AG

Setting up project and process management
Website maintenance for hako.de and aco.com
Project management for network security and SLA at ACO, Stadtwerke Kiel, Papier Union and Hako

Nov 1999 - Mar 2004

4 years 5 months

Frankfurt am Main, Germany

Project Manager

SinnerSchrader AG

Online project management of the website [link]
Campaign control and product launches
Website maintenance and relaunch of [link]
Building a digital unit in Frankfurt am Main for Deutsche Bank private and corporate customers

Skills

Professional Strengths

(E-commerce) Marketing Management And (Agile) Project Leadership
Team Leadership, Team Setup And Team Building
Online Marketing Generalist
A/b/n Testing
Ux Testing
Kpi Analysis And Interpretation
Stakeholder Management
Experience

Soft Skills

Team Player
Empathetic
Pragmatic & Solution-oriented
Hands-on
Cooperative & Communicative
Analytical And Numbers-oriented
Open And Adaptable
Collegial

Other Knowledge / Skills

Proficient In: Windows And Macos As Well As Excel / Powerpoint, Various Collaboration Tools (E.g., Jira, Confluence, Teams, Slack, Zoom, Etc.) And Industry-standard Software (E.g., Google Analytics, Adobe Analytics, Power Bi Or Business Objects, Asana)
Experienced With Agile Methods Such As Scrum, Kanban, Or Classic (Waterfall)
Experience With Okr

Languages

German

Native

English

Advanced

Education

Oct 1996 - May 1999

University of Greifswald

Business Administration · Greifswald, Germany

Aug 1993 - Jul 1996

Ravensberg Business High School

Abitur · Kiel, Germany

Aug 1988 - Jul 1991

Mercedes-Benz AG, Kiel branch

Apprenticeship as an industrial clerk · Kiel, Germany

Certifications & licenses

Electronic Commerce Coordinator

Kiel Business Academy

Need a freelancer? Find your match in seconds.

Try FRATCH GPT

Similar Freelancers

Discover other experts with similar qualifications and experience

Timo Daedrich

Experience

Senior Online Project Manager and Product Owner for Value-Added Services, Online Marketing & E-Commerce (Freelance)

REWE Group

Sabbatical

Sabbatical

Head of Online Marketing and E-Commerce

Mediaform Informationssysteme GmbH

Conversion and E-Commerce Manager, Team Lead, Omnichannel Manager

Mobilcom Debitel / freenet AG

Senior Onsite Marketing Manager and Project Owner for the DSL & Fixed Network Webshop

Telefónica o2

Senior Online Account Manager

Serviceplan Agenturgruppe (Plan.Net Campaign)

Senior Account Manager

Scholz & Friends Interactive

Head of Project Management

arsmedium AG

Project Manager

eCONNEX AG

Project Manager

SinnerSchrader AG

Skills

Languages

Education

University of Greifswald

Business Administration · Greifswald, Germany

Ravensberg Business High School

Abitur · Kiel, Germany

Mercedes-Benz AG, Kiel branch

Apprenticeship as an industrial clerk · Kiel, Germany

Certifications & licenses

Electronic Commerce Coordinator

Kiel Business Academy

Similar Freelancers

External E-Commerce and Online Shop Consultant

Interim Management / Project Management

Project Lead – Roll-out Brand Relaunch (Implementation Phase)

Digital Generalist and Consultant

Online Acquisition Manager & UX Designer

Business Analyst and Project Manager

CRM System Implementation Project Lead Microsoft Dynamics 365, Freelance

Agile Coach & Senior Scrum Master

Interim Manager | Initiator

Interim IAM Product Owner (Identity Management)

Interim Head of Marketing

Interim Lead Growth & Optimization Amazon EU8 & US

Founder and CEO

Startup Coach

Senior Business Consultant and Instore TV Ads Project Manager

Founder

Project Manager Marketing

Interim Business Analyst

Managing Director and Owner

Agile Coach / Agile Project Management

Atlassian Specialist E2E Processes

Online & Performance Marketing

PMO Marketing & E-Commerce

Head of Aftermarket Sales (Interim)

Interim Digital Business Lead / DVS Owner – Large Scale Segment

B2B Growth Consultant

Managing Director

Product Operations Manager, Media Operations & Growth, Global Marketing

Consultant / PMO

Digitalization Consultant