Janes Jacobi
Product Owner Value-Added Services, Senior Project Manager Online Marketing & E-Commerce (external)
Experience
Aug 2021 - Present
4 years Cologne, Germany
RemoteProduct Owner Value-Added Services, Senior Project Manager Online Marketing & E-Commerce (external)
REWE Group
Client: REWE Group, Cologne, Remote. Role: Senior Marketing Manager E-Commerce, Product Owner (temporary employment).
- Product Owner Value-Added Services.
- Overall project management and further development of five white-label partner webshops (REWE Foto, -Flowers, -Travel, -Card World, DocMorris).
- Designing and coordinating partner offers for thematic integration with REWE's campaign world.
- Performance analysis and optimization.
- Developing a go-to-market strategy for a new theme and partner (launch Q4 2022).
- Developing budget and value-added service marketing planning for 2022 + 2023.
Dec 2020 - Jul 2021
8 monthsSabbatical
- Voluntary break for personal and professional orientation.
May 2019 - Nov 2020
1 year 7 months Reinbek, Germany
Head of Online Marketing and E-Commerce (Permanent)
Mediaform Informationssysteme GmbH
- Technical and disciplinary department management (six employees) of the online marketing and webshop department.
- Product Owner and revenue responsibility for two B2B online shops.
- Conflict management and team restructuring.
- Restructuring and successful completion of the stagnating shop relaunch (uplift > 15%).
- Developing marketing and budget planning for 2020 and 2021.
- Webshop management, operational project management in an agile environment (SCRUM / Kanban).
- Agency selection and management.
- Advisory function for the redevelopment of the corporate website.
Oct 2010 - Apr 2019
8 years 7 months Munich, Germany
RemoteSenior Project Manager Online Marketing & E-Commerce, Product Owner (Freelance)
Telefónica o2, Mobilcom Debitel, Freenet, div. Agenturen
Key clients:
2010 – 2018: Telefónica o2 ("regular contractor"), Hamburg + Munich, Remote
2018 + 2019: Mobilcom Debitel / freenet AG, Hamburg, Remote
Telefónica o2 (2010 – 2018):**
Roles:
- Senior Onsite Marketing Manager and Project Owner Webshop DSL & Fixed Network
Responsibilities:
Product Owner Webshop DSL & Fixed Network
Marketing project management webshop
Campaign management
Shop further development
Testing and KPI reporting (B2C and B2B)
Conversion optimization
Channel management owned + paid media
Coordinating interdisciplinary teams and agencies
Product launches, promotions
Support of multiple relaunches and migrations in an agile environment (SCRUM)
Team leadership function
Mobilcom Debitel / freenet AG (2018 + 2019):**
Roles:
- Conversion and E-Commerce Manager
- Team management
- Omnichannel Manager
Responsibilities:
- Conversion optimization webshop
- Campaign management and project lead
- Roll-out of new devices and tariffs
- Introduction of new payment methods
- Coordination of interdisciplinary teams and agencies
- Development of regular and extensive KPI analyses, reporting, A/B testing
- Omnichannel management: Interface between offline and online channels for the development and coordination of mobile offers and campaigns, ensuring cross-channel offer mechanics and communication.
Sep 2008 - Sep 2010
2 years 1 month Hamburg, Germany
Senior Online Account Executive (Permanent)
Plan.Net Campaign (Serviceplan Group)
- Leading the client consulting team.
- Responsible for maintenance and further development of client websites, implementation of display and performance campaigns for various clients, including budget responsibility for: OTTO, Alice / HanseNet, DZ BANK, Immonet, KIA Motors Germany.
Sep 2007 - Aug 2008
1 year Hamburg, Germany
Senior Account Manager (Permanent)
Scholz & Friends Interactive
- Client consulting and online project management.
- Relaunch of clubhaus.de and caparol.de.
- Promotion integration and website maintenance.
- Budget responsibility: Caparol, Alpina-Farben, Clubhaus AG.
Apr 2005 - Aug 2007
2 years 5 months Nuremberg, Germany
Head of Project Management (Permanent)
arsmedium AG
- Leading online project management.
- Client consulting and website maintenance.
- Campaign management and e-commerce.
- Budget responsibility: o2 Germany, WMF, Hipp.
Mar 2004 - Aug 2004
6 months Kiel, Germany
Project Manager (Permanent)
eCONNEX AG
- Establishing project/process management.
- Website maintenance for hako.de and aco.com.
- Project management network security and SLA for ACO, Stadtwerke Kiel, Papier Union, Hako.
Nov 1999 - Mar 2004
4 years 5 months Frankfurt am Main, Germany
Project Manager (Permanent)
SinnerSchrader AG
- Online project management [link]
- Campaign management and product launches.
- Website maintenance.
- Relaunch [link] and building a digital unit in Frankfurt am Main for Deutsche Bank Private and Business Customers.
Languages
German
Native
English
Advanced
Education
Oct 1996 - May 1999
Universität Greifswald
Business Administration · Greifswald, Germany
Aug 1993 - Jul 1996
Wirtschaftsgymnasium am Ravensberg
German Abitur (A-levels) · Kiel, Germany
Aug 1988 - Jul 1991
Mercedes-Benz AG, Niederlassung Kiel
Apprenticeship as Industrial Clerk · Kiel, Germany
Certifications & licenses
Electronic Commerce Coordinator
Kiel Business Academy, Institute for Executives
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