Jan E. - General Marketing Management & Digital Sales

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Hamburg, Germany

Experience

Feb 2023 - Present

2 years 8 months

Owner – Freelance Consultant & Interim Manager

Leo Forward UG

Interim leadership for international marketing and sales projects.

VP International Marketing & Digital Sales, Hospitality Experience Service GmbH official supplier of UEFA EURO 2024 premium hospitality.
Upyield International Media, Growth Management

Feb 2022 - Jan 2023

1 year

VP of Marketing & E-Commerce

Deutsche Giganetz GmbH

German infrastructure telco for high-speed fiber optics (PE-backed)

Department Lead: E-Commerce P&L, Field Marketing, PR & Affairs, Events & Fairs, Brand Lead, MarCom ATL/BTL

Jul 2016 - Jan 2022

5 years 7 months

VP of Marketing & Digital Sales Mobile / Managing Director freenet.de GmbH

freenet AG

A leading German telecommunications and digital lifestyle company.

Strategic department lead: E-Commerce P&L with three-digit million € revenue, Paid Marketing, UX/CRO, Retail Marketing for over 500 shops, PR, Brand Lead, Influencer partnerships, Franchise Marketing, MarCom ATL/BTL for 5 brands
As Managing Director of freenet.de GmbH (one of Germany’s major email & cloud providers): P&L with two-digit million € revenue, Product, PR & Affairs, Marketing, Media & Sales, HR, Business Development

Jan 2002 - Jun 2016

14 years 6 months

Darmstadt, Germany

Freelance consultant

Deutsche Telekom, Product & Innovation

Global telecommunications provider. Interim management project.

Direct Marketing T-Home (Magenta-TV)
Team Lead Marketing Videoload (Magenta-TV)
Staff Office Product Roadmap (Magenta-TV)

Jan 2002 - Jun 2016

14 years 6 months

Berlin, Germany

Managing Director

MyBook GmbH

Next Corner Digital bookstore owned by Ullstein & Bonnier Media. Interim management project.

AI-driven (Python) recommendations CRM
P&L, Operations, Finance, HR, CRO, IR

Jan 2002 - Jun 2016

14 years 6 months

Cologne, Germany

Managing Director

Pokermania GmbH

Gaming studio for free-to-play Poker SaaS (private equity backed). Interim management project.

International growth, operations, P&L, HR, Finance, PR, IR
Clients: Robby Williams, Linkin Park, Sport1.de, Ellmount, Gameforge, etc.

Jan 2002 - Jun 2016

14 years 6 months

Hamburg, Germany

Managing Partner

Selective Goods GmbH

Sales distribution for Simply Chocolate and Artisan Tea, both based in Copenhagen. Interim management project.

Built successful omni-channel structures in GSA from scratch

Jan 2002 - Jun 2016

14 years 6 months

Düsseldorf, Germany

Project-Lead FE-Development UX/UI

Sinner Schrader AG (Accenture Song)

One of the most renowned digital agencies for digital transformation. Interim management project.

Project lead FE development UX/UI for [link]

Jan 2002 - Jun 2016

14 years 6 months

Stockholm, Sweden

Head of International Marketing

bwin.com

European leader in betting & casino. Interim management project for sports betting and online poker.

Head of International Marketing, 130 FTE
Sports betting, poker, and real money casino offers

May 2000 - Sep 2001

1 year 5 months

e-Brand Manager

Unilever-Bestfoods GmbH

Global FMCG player with brands like Magnum, Langnese, and Axe.

Internal advisor for digital transformation of all German brands (staff unit)
Collaborations with MSN/Microsoft and AOL Germany

Sep 1999 - Apr 2000

8 months

Category-Manager Fashion Germany

boo.com Ltd

First global fashion online platform for premium sportswear brands.

Premium brands: Puma, Helly Hansen, Jil Sander, Tretorn

Jan 1997 - Aug 1999

2 years 8 months

Marketing-Manager International Fire&Ice

Willy Bogner GmbH

Premium German sportswear company.

International B2B and B2C activities, fairs, sponsoring, events, Marketing Communications, PR

Summary

International General Manager with 20+ years of experience leading eCommerce and retail businesses as Managing Director and VP. Proven track record in P&L management, brand strategy, and go-to-market execution across multiple industries. Skilled in scaling omnichannel operations, building high-performing teams, and delivering measurable growth through digital sales, retail expansion, and large-scale marketing campaigns. Focused on driving sustainable business impact with strong customer and brand orientation.