Franco Iaquinta - Senior Manager Sales Marketing

Recommended expert

Burglengenfeld, Germany

Experience

Dec 2022 - Present

3 years 2 months

Senior Manager Sales Marketing

LEONET AG

Supported the Sales Marketing division in scalable planning, organization, execution, and evaluation of marketing services for pre-sales and construction marketing activities.
Established standardized, scalable, and reportable processes to meet strategic company goals.
Responsible for the communication strategy in close coordination with sales leads in the B2C and B2B areas.
Advised, designed, and planned implementation for additional services in Sales Marketing.
Managed promotional materials for direct sales, partner shops, B2B, and housing industry channels.
Led and mentored Junior Sales Marketing Managers.
Analyzed critical paths in project workflows.

Apr 2022 - Nov 2022

8 months

Sales Management Consultant

Liberty Networks GmbH

Developed and implemented the D2D sales strategy.
Managed all aspects of direct sales.
Set up and oversaw D2D agencies.
Designed and prepared all necessary D2D documentation like framework agreements, project contracts, commission agreements, and authorization agreements.
Continuously analyzed and promoted sales potential and cross- and upselling opportunities.
Established sales performance reporting.
Responsible for and improved internal communications.

Oct 2021 - Mar 2022

6 months

Senior Key Account Manager

Duraline Germany GmbH

Managed and grew existing accounts.
Acquired new key accounts and large customers.
Drafted contracts and negotiated agreements at C-level.
Actively contributed to developing new products and improving the existing product portfolio.

Oct 2020 - Sep 2021

1 year

Business Development Manager B2B

Telefonica Germany GmbH

B2B indirect sales.
Partner management.
Developed and implemented marketing concepts for the B2B product portfolio.
Managed sales activities of B2B partners.

Nov 2018 - Sep 2020

1 year 11 months

Director Inside Sales B2B

WEBHELP Germany Holding GmbH

B2B inside sales and field sales in the SMB customer segment.
Led 70 employees across 6 teams.
Successfully planned and executed outbound sales campaigns and operations with profit and cost responsibility.
Managed NPS (Net Promoter Score).
Achieved a 10% increase in recurring revenue compared to the previous year by reducing churn rate and improving inflow KPIs.

Jun 2014 - Oct 2018

4 years 5 months

Senior Sales Manager / Head of Sales Franchise Sales

VODAFONE GmbH

Lead and manage the franchise sales channel in Bavaria, responsible for results and budget.
Improved KPI performance by 20%.
Grew retail locations by 25%.

Sep 2011 - May 2014

2 years 9 months

Senior Sales Manager Partner Management

VODAFONE GmbH

Built and managed Vodafone sales partners.
Managed product availability.
Planned and coordinated marketing and sales campaigns.
Planned and ensured brand presence.
Increased Vodafone sales partners by 20% year-over-year.
Improved KPI performance by 25% year-over-year.

May 2003 - Aug 2011

8 years 4 months

Area Sales Manager / Own Stores

VODAFONE GmbH

Managed store managers, overseeing a total of 40 employees.
Directed sales.
Developed and implemented POS sales concepts.
Secured nationwide top-5 rankings annually from 2007 to 2009.
Increased Vodafone market share in Swabia by 6%.
Successfully participated in the MOVE leadership talent program for sales managers (June 2011 to July 2012).

Languages

German

Native

Italian

Native

English

Advanced

Education

Oct 1997 - Apr 2003

University of Applied Sciences Augsburg

Diploma in Business Administration (FH), International Management · Business Administration · Augsburg, Germany · 2.6

Sep 1992 - Jul 1995

Stadtsparkasse Augsburg

Bank Clerk · Augsburg, Germany

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Oliver Glück

Experience

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Duraline Germany GmbH

Business Development Manager B2B

Telefonica Germany GmbH

Director Inside Sales B2B

WEBHELP Germany Holding GmbH

Senior Sales Manager / Head of Sales Franchise Sales

VODAFONE GmbH

Senior Sales Manager Partner Management

VODAFONE GmbH

Area Sales Manager / Own Stores

VODAFONE GmbH

Languages

Education

University of Applied Sciences Augsburg

Diploma in Business Administration (FH), International Management · Business Administration · Augsburg, Germany · 2.6

Stadtsparkasse Augsburg

Bank Clerk · Augsburg, Germany

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