Florian Bartsch
Senior UI/UX Designer
Experience
Senior UI/UX Designer
T&P | LIMS Laborsoftware
- Concept and design of a user interface for a complex laboratory software
- Transformation of the existing Windows software into a web-based solution
- Research, development and documentation of personas, user journeys & flows in a scientific lab environment
- Development of an independent design system
Senior UI/UX Designer
A1
- Complete functional and visual development of the existing e-commerce websites on a1.net
- Development and design of a responsive UI
- Research, analysis & documentation of SEO data
- Development of user-centered interface concepts considering accessibility according to WCAG 2.1, BITV and ISO 9241
- Design of high-fidelity mockups & prototypes
- Further development of the A1 Fresh Design Library
- Design support in technical implementation and quality testing
- Participation in and analysis of user test results
- Agile project management (Scrum), regular participation in dailies, plannings, reviews & retros
Senior UI Designer
BMW
- Development & optimization of information architectures for various back office applications (e.g. risk analysis, material requirements, financial reporting)
- Implementation of the UI design based on the introduction of the new BMW design system
- Results led to a significantly better user experience and usability in dynamic UI tests
- Design support in technical implementation and quality testing
- Consideration of accessibility according to WCAG 2.0
- Agile project management (Scrum), regular participation in dailies, plannings, reviews & retros
Senior UI/UX Designer
Sixt
- Initiation and design of a new design library for the back office application
- Creation of various use cases like dashboards or widgets
- Transformation of the design library from Sketch to Figma
- Research, development and documentation of personas, user journeys & flows in the pricing & yield environment
- Conceptualization of data visualization options for complex metrics and processes
- Feedback rounds with product owners and stakeholders
- Design support in technical implementation and quality testing
- Agile project management (Scrum), regular participation in dailies, plannings, reviews & retros
Senior UI/UX Designer
BMW
- Development of a cloud application with dynamic and smart search functionalities and a widget concept based on a search algorithm for autonomous driving
- Further development of existing information architectures and concept of new functionalities
- Design of user flows for various user interactions
- Implementation of the UI design based on the Density design system
- Consideration of accessibility according to WCAG 2.0
- Design of high-fidelity mockups & prototypes
- Conducting & analysis of user tests
- Design support in technical implementation and quality testing
- Agile project management (Scrum), regular participation in dailies, plannings, reviews & retros
Senior UI/UX Designer
Sparkasse
- Complete redesign of the existing e-commerce website
- Development and implementation of a responsive design
- Research, analysis & documentation of user data
- Development and optimization of existing information architectures
- Development of user-centered interaction concepts
- Further development of the Mehrwert Design Library, migrating it from Sketch to Figma
- Consideration of application accessibility according to WCAG 2.0
- Design support during technical implementation and quality testing
- Support and analysis of user test results
- Agile project management (Scrum), regular participation in dailies, planning, reviews and retrospectives
Senior UI/UX Designer
BMW
- Design and development of a complex user interface for training an AI in autonomous driving
- Knowledge sharing with the Autonomous Driving department
- Further development of existing information architectures and conceptualization of new functionalities
- Design of user flows for various user interactions
- Implementation of UI design based on a custom design system following BMW design guidelines
- Creation of high-fidelity mockups & prototypes
- Consideration of accessibility according to WCAG 2.0
- Conducting and analysis of user tests
Senior UI/UX Designer
T-Systems
- Design and development of a user interface for showcasing blockchain technologies in IT security
- Creation of graphical visualizations of blockchain technology for IT trade shows
- Knowledge sharing with the IT security department
- Research, analysis and documentation
- Development of user-centered interaction concepts
- Consideration of accessibility according to WCAG 2.0
- Creation of high-fidelity mockups & prototypes
- Agile project management (Scrum), regular participation in dailies, planning, reviews & retrospectives
- Support during technical implementation and quality testing
UI/UX Designer
Swisscom
- Further development of the existing user portal on the Swisscom website
- Implementation of various UI designs and look & feel based on defined personas
- Collaboration with a market research institute
- Design of user flows for different user interactions
- Creation of high-fidelity mockups & prototypes
- Consideration of accessibility
- Conducting and analysis of A/B tests
- Agile project management (Scrum), regular participation in dailies, planning, reviews and retrospectives
UI/UX Designer
Sparkasse
- Complete redesign of the existing e-commerce iOS & Android apps
- Adaptation of concept and design for all Sparkasse branches across the country
- Research, analysis and documentation of user data
- Development & optimization of existing information architectures
- Development of user-centered interaction concepts
- Further development of the Mehrwert Design Library
- Consideration of application accessibility (WCAG)
- Design support during technical implementation and quality testing
- Support and analysis of user test results
- Agile project management (Scrum), regular participation in dailies, planning, reviews and retrospectives
Web Developer
Pharma SGP
- Implementing a range of UI designs for look & feel based on different pharmaceutical products and target audiences
- Technically implementing the designed UI for landing pages in CMS platforms
- Ensuring accessibility, especially for older audiences
- Conducting and analyzing user tests
- Agile project management (Scrum), regularly participating in daily stand-ups, planning sessions, reviews, and retrospectives
UI/UX Designer
msg Systems
- Redesigning and reconceptualizing the existing business websites of msg Systems and its subsidiaries based on a newly developed web toolkit system
- Defining and creating design patterns for the web toolkit according to design guidelines
- Research, analysis, and documentation
- Developing and optimizing existing information architectures
- Providing design support in technical implementation and quality testing
- Overseeing and analyzing the results of user tests
- Agile project management (Scrum), regularly participating in daily stand-ups, planning sessions, reviews, and retrospectives
Art Director
ACTIWORKS
Project Manager
Possible
Graphic Designer
Puzzle Pictures
Traineeship
Porsche
Media Designer
OELFELD Media Design
Media Designer
Steffen und Bach
Summary
As a Senior UI/UX Designer and User Experience Specialist, I have more than ten years of professional experience, gained through the successful completion of numerous projects. My strengths include the user-centered design lifecycle, from user research to concept, visual design, and the creation of interactive prototypes.
My solid theoretical knowledge of interface design and usability enables me to create appealing and intuitive designs that put users' needs first. I have studied the theoretical foundations of design in depth to develop a deep understanding of how people interact with digital interfaces.
Well-known clients such as A1 Telekom Austria, BMW, msg Systems, Porsche, Sparkasse, Sixt, Swisscom, and T-Systems have trusted my expertise and appreciated my ability to implement complex design requirements effectively. In addition, I have several years of technical know-how in web and front-end development as well as content management.
Skills
Core Competencies
- Research, Development & Documentation Of Ux Strategies, Personas, User Journeys & Flows
- Conceptualization Of Information Architectures & Ui Prototypes
- Accessible Design (Bitv, Iso 9241, Wcag 2.1) Of Digital Products Such As Mobile Apps, Complex Saas Applications & Responsive Websites Or Shops
- Atomic Design And Definition & Design Of Ui Patterns And Design Tokens
- Creation & Further Development Of Design Libraries Based On Design Guidelines
- Planning, Conducting & Analyzing Ui/ux Workshops, Interviews & User Tests
- Design Quality Testing In Technical Implementation
General Skills
- Design Thinking & Processes
- Collaborative & Agile Work (Scrum)
- Security- And Data Protection-compliant Project Execution
Industry Experience
- Automotive
- Banking
- It
- Media
- Pharma & Medical Technology
- Food
- Telecommunications
- Public Administration
Tools & Technologies
- Figma
- Sketch
- Invision
- Adobe Creative Cloud
- Zeplin
- Miro
- Conceptboard
- Axure
- Css
- Html
- Atlassian
- Jira
- Confluence
- Office 365
- Webflow
- Wordpress
- Typo3
- Git
- Storybook
Languages
Education
Jade University of Applied Sciences
Bachelor Of Arts · Media Management And Design · Germany
IHK Braunschweig
Apprenticeship · Media Designer · Braunschweig, Germany
Certifications & licenses
Accessibility WCAG 2.1
Udemy
SAP Fiori Overview: Design, Develop And Deploy
Open SAP
Agile Project Management
Jade University Of Applied Sciences
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