Consultant specializing in marketing, sales and communication strategies
tschabitscher. | Unternehmensberatung
Business consultant for marketing, sales and communication strategies.
Experience as Head of Sales & Marketing, agency managing director and startup founder.
Focus: business development, go-to-market strategies, performance marketing and digitalization.
Scaled sales of a biotech product; reached the sales target to secure financing.
Built in-house Google Ads expertise; fully replaced external agency after 2 months.
Implemented a KPI framework; structured and made measurable the marketing activities of a yoga retreat.
Developed a go-to-market strategy; prepared market entry for fire protection products.
Lecturer for online marketing retraining; trained and supported over 40 certified consultants.
Jan 2021 - Dec 2023
3 years
Munich, Germany
Head of Sales & Marketing
Butterfly Bay GmbH | Unternehmernetzwerk & Nachhaltigkeitsfonds
Set up a scouting and evaluation process; shortlisted 15 targets out of 100+ screenings.
Migrated a community platform (>1,000 members) to WordPress; rebranded over 50 social media profiles.
Jan 2016 - Dec 2020
5 years
Silz, Austria
Managing Director & Marketing Consultant
Roth & Tschabitscher GmbH | Marketingagentur
Generated leads for 20+ SMEs (B2B/B2C); built performance campaigns that could be implemented quickly.
Developed and managed social media strategies (Facebook) for clients in architecture and construction.
Fully responsible for agency management; led budgeting, operations and client development.
Jan 2014 - Dec 2016
3 years
Schladming, Austria
Founder & Managing Director
Apson KG | Startup (Kleidung)
Established an international supply chain and developed a sales and supply chain software for custom clothing.
Designed and implemented a commission-based sales system; sold 500 custom shirts.
Jan 2010 - Dec 2013
4 years
Kitzbuhel, Austria
Co-Founder & Managing Director
Hamacama OG | eCommerce
Built and scaled an international online business for Mexican net hammocks.
Sold over 100 hammocks within one year through SEO and brand building.
Summary
Experience as Head of Sales & Marketing, agency managing director and startup founder. Focus: business development, go-to-market strategies, performance marketing and digitalization.
Languages
German
Native
English
Advanced
Education
Leopold-Franzens-Universität
Bachelor of Philosophy · Philosophy · Innsbruck, Austria
Leopold-Franzens-Universität
Master of Applied Linguistics · Applied Linguistics · Innsbruck, Austria
National Institute of Development Administration
Master of Public Policy Management · Public Policy Management · Bangkok, Thailand