Ben (W.) Schäfer
Visual & Product Designer
Experience
Visual & Product Designer
3d-berlin
- SaaS company developing digital wayfinding and navigation systems
- Redesigned the company’s visual language and UI ecosystem
- Simplified and improved usability across multiple touchpoints
- Strengthened the brand presence across print, web, and client-facing platforms
Creative Director
Dared Studio
- Creative lab exploring the intersection of design, data, culture and art
- Developed digital concepts and visual systems for public institutions
- Expanded and refined brand identities across digital and physical touchpoints
- Created immersive art installations bridging analog and digital storytelling
Visual & Data Designer
TD Reply
- Data-driven marketing and innovation consultancy
- Translated data insights into interactive dashboards and conceptual prototypes
- Created design systems that bridged analytical tools with storytelling
- Facilitate multidisciplinary workshops with stakeholders, data scientists, and consultants
Industrial Designer (Intern)
Polyform GbR
- Design consultancy for universal and spatial experience
- Created the wayfinding and tactile guidance system for the SBB Berlin
- Created prototypes and mockups for signage and user flow concepts
- Focused on accessibility and inclusive design principles
Industries Experience
See where this freelancer has spent most of their professional time. Longer bars indicate deeper hands-on experience, while shorter ones reflect targeted or project-based work.
Experienced in Advertising (6 years), Professional Services (4 years), and Information Technology (2 years).
Business Areas Experience
The graph below provides a cumulative view of the freelancer's experience across multiple business areas, calculated from completed and active engagements. It highlights the areas where the freelancer has most frequently contributed to planning, execution, and delivery of business outcomes.
Experienced in Marketing (8 years), Product Development (4 years), and Business Intelligence (2 years).
Summary
Function leads, emotion shapes — that’s how I design. My work blends brand clarity with designthinking, creating visual systems and experiences that connect people, culture, and context. With a background in data design, storytelling, and UX, I move fluidly between structure and play, crafting design that feels as good as it works.
Skills
- Brand Transformation
- Empathic Aesthetic
- Interdisciplinary Teams
- Sustainable Design
- System Thinking
- Human-centered Design
- Culture-centered Approach
- Workshop Facilitation
- Artistic, Conceptual Perspective
- Honest
- Consistent
- Functional
- Sustainable
Languages
Education
HTW Berlin
Bachelor of Arts · Industrial Design · Berlin, Germany
Profile
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