Aniket Parihar
Freelance product manager | Writer
Experience
Mar 2023 - Present
2 years 5 months Berlin, Germany
Freelance product manager | Writer
Self-employed
- Working with multiple startups.
- Leading the product roadmap of Placker, a B2B SaaS startup (> 1000 paying customers) building productivity tools. Actively collaborating with the founder engineering, and design team to understand user needs and personas.
- Working as a freelance product management writer for LogRocket, a US-based company building analytics software.
Jan 2016 - Jun 2022
5 years 6 months Berlin, Germany
Product Manager
Zalando SE
- Europe's one of biggest fashion eCommerce companies.
- Led the product roadmap and strategy of a 0 to 1 content management tool intended to provide a wider assortment of fashion products to 45 million customers.
- Collaborated with an agile cross-functional team of 9 senior engineers and a designer.
- Managed sprint planning, wrote user-stories and led concept-to-launch of a new content production flow for Zalando fashion studio (impacting ~500 internal users), which resulted in savings of 2.5 million Euros/year.
- Reduced the article onboarding time of the top 20% of Zalando Partners from an average of ~5 days to ~1 day by launching new content reviewing and validation tools.
- Assisted Zalando's user research team to interview customers and understand their behavioral changes related to fashion in light of COVID-19.
- Formulated actionable insights that helped Zalando to form a future roadmap and strategy.
- Recruited and mentored a trainee PM.
Mar 2015 - Apr 2016
1 year 2 months New Delhi, India
Product Manager
Paytm
- An Alibaba backed venture, focused on eCommerce marketplace and payment solutions.
- Aligned brands, stakeholders, and higher management and spearheaded the launch of brand stores that helped brands widen their online reach on Paytm. The stores generated 10 million INR/month within a year.
- Led the first-ever integration of Paytm's wallet with 20 CCD (Cafe Coffee Day) outlets.
- Co-owned Patym's website revamp (impacting 5 million DAU) that increased the conversation rate by ~1.5%.
May 2013 - Jan 2015
1 year 9 months New Delhi, India
Co-founder, Head of Product
Creative Tinsel Pvt. Ltd.
- A bootstrapped venture in the Indian online gifting market.
- Conceptualized, developed, and managed the gifting website, generating 0.5 million INR/Month within a year.
- Traction includes ~5,000 Unique visits/day, ~30,000 page views, and ~1000 sales/month with an average product price of INR 500, in a period of 6 months.
- Recruited and mentored a team of 2 designers and 1 junior product manager.
Jan 2010 - Jun 2013
2 years 6 months Mumbai, India
Business Analyst
eClerx Services Ltd.
- An outsourcing firm with a focus on analytics, website operations and process automation.
- Led the development and QA team of a total of 12 members, involved in daily website operations of our key client – the world's third-largest PC maker.
Jun 2009 - Dec 2009
7 months Ahmedabad, India
Vice President
Magic Stick Foundation
- Magic stick was a non-profit organisation that was incorporated to provide moral education to kids living in the slums.
- Actively managed and scaled the operations to 3 cities.
Summary
10 years of data-driven product management with a human-centric focus.
Languages
English
Native
German
Elementary
Education
Jun 2005 - May 2009
Gujarat University
Bachelor of Engineering · Computer Science · India
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