Aniket Parihar

Freelance product manager | Writer

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Berlin, Germany

Experience

Mar 2023 - Present
2 years 10 months
Berlin, Germany

Freelance product manager | Writer

Self-employed

  • Leading the product roadmap of Placker, a B2B SaaS startup (> 1000 paying customers) building productivity tools.
  • Actively collaborating with the founder, engineering, and design team to understand user needs and personas.
  • Working as a freelance product management writer for LogRocket, a US-based company building analytics software.
Jan 2017 - Jun 2022
5 years 6 months
Berlin, Germany

Product Manager

Zalando SE

  • Led the product roadmap and strategy of a 0 to 1 content management tool intended to provide a wider assortment of fashion products to 45 million customers. Collaborated with an agile cross-functional team of 9 senior engineers and a designer.
  • Managed sprint planning, wrote user stories, and led concept-to-launch of a new content production flow for Zalando fashion studio (impacting ~500 internal users), resulting in savings of 2.5 million Euros/year.
  • Reduced the article onboarding time of the top 20% of Zalando Partners from ~5 days to ~1 day by launching new content reviewing and validation tools.
  • Assisted Zalando's user research team to interview customers and understand their behavioral changes related to fashion in light of COVID-19, and formulated actionable insights that helped shape the future roadmap and strategy.
  • Recruited and mentored a trainee PM.
Mar 2015 - Apr 2016
1 year 2 months
New Delhi, India

Product Manager

Paytm

  • Aligned brands, stakeholders, and higher management and spearheaded the launch of brand stores that helped brands widen their online reach on Paytm, generating 10 million INR/month within a year.
  • Led the first-ever integration of Paytm's wallet with 20 CCD (Cafe Coffee Day) outlets.
  • Co-owned Paytm's website revamp (impacting 5 million DAU) that increased the conversion rate by ~1.5%.
May 2013 - Jan 2015
1 year 9 months
New Delhi, India

Co-founder, Head of Product

Creative Tinsel Pvt. Ltd.

  • Conceptualized, developed, and managed the gifting website [link] generating 0.5 million INR/month within a year.
  • Achieved traction of ~5,000 unique visits/day, ~30,000 page views, and ~1,000 sales/month with an average product price of INR 500 in a period of 6 months.
  • Recruited and mentored a team of 2 designers and 1 junior product manager.
Jan 2011 - Jun 2013
2 years 6 months
Mumbai, India

Business Analyst

eClerx Services Ltd.

  • Led the development and QA team of 12 members involved in daily website operations for a key client – the world's third-largest PC maker.

Summary

10 years of data-driven product management with a human-centric focus.

Skills

  • Product Management
  • Agile Methodology
  • Commercial Leadership
  • Analytical Thinking
  • Design Thinking
  • Market Research

Languages

English
Native
German
Elementary

Education

Jun 2005 - May 2009

Gujarat university

Bachelor of Engineering, Computer Science · Computer Science · Ahmedabad, India

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