Aniket Parihar
Freelance product manager | Writer
Experience
Mar 2023 - Present
2 years 10 monthsBerlin, Germany
Freelance product manager | Writer
Self-employed
- Leading the product roadmap of Placker, a B2B SaaS startup (> 1000 paying customers) building productivity tools.
- Actively collaborating with the founder, engineering, and design team to understand user needs and personas.
- Working as a freelance product management writer for LogRocket, a US-based company building analytics software.
Jan 2017 - Jun 2022
5 years 6 monthsBerlin, Germany
Product Manager
Zalando SE
- Led the product roadmap and strategy of a 0 to 1 content management tool intended to provide a wider assortment of fashion products to 45 million customers. Collaborated with an agile cross-functional team of 9 senior engineers and a designer.
- Managed sprint planning, wrote user stories, and led concept-to-launch of a new content production flow for Zalando fashion studio (impacting ~500 internal users), resulting in savings of 2.5 million Euros/year.
- Reduced the article onboarding time of the top 20% of Zalando Partners from ~5 days to ~1 day by launching new content reviewing and validation tools.
- Assisted Zalando's user research team to interview customers and understand their behavioral changes related to fashion in light of COVID-19, and formulated actionable insights that helped shape the future roadmap and strategy.
- Recruited and mentored a trainee PM.
Mar 2015 - Apr 2016
1 year 2 monthsNew Delhi, India
Product Manager
Paytm
- Aligned brands, stakeholders, and higher management and spearheaded the launch of brand stores that helped brands widen their online reach on Paytm, generating 10 million INR/month within a year.
- Led the first-ever integration of Paytm's wallet with 20 CCD (Cafe Coffee Day) outlets.
- Co-owned Paytm's website revamp (impacting 5 million DAU) that increased the conversion rate by ~1.5%.
May 2013 - Jan 2015
1 year 9 monthsNew Delhi, India
Co-founder, Head of Product
Creative Tinsel Pvt. Ltd.
- Conceptualized, developed, and managed the gifting website [link] generating 0.5 million INR/month within a year.
- Achieved traction of ~5,000 unique visits/day, ~30,000 page views, and ~1,000 sales/month with an average product price of INR 500 in a period of 6 months.
- Recruited and mentored a team of 2 designers and 1 junior product manager.
Jan 2011 - Jun 2013
2 years 6 monthsMumbai, India
Business Analyst
eClerx Services Ltd.
- Led the development and QA team of 12 members involved in daily website operations for a key client – the world's third-largest PC maker.
Summary
10 years of data-driven product management with a human-centric focus.
Skills
- Product Management
- Agile Methodology
- Commercial Leadership
- Analytical Thinking
- Design Thinking
- Market Research
Languages
English
NativeGerman
ElementaryEducation
Jun 2005 - May 2009
Gujarat university
Bachelor of Engineering, Computer Science · Computer Science · Ahmedabad, India
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