Specialist in Strategic and Brand Communication

As a specialist in custom linguistic solutions, I help people, brands and companies find and express what they really want to say. I develop precisely fitting, finely tuned (brand) signature wordings for topics, ideas and projects that require special depth. And I use text and language as a vehicle to make the core of things visible, tangible and applicable.

I start where clients get stuck with the usual (traditional copywriter/conceptor, ChatGPT, brand templates) or place value on something extraordinary from the start.

My areas of application include: positioning work, support for brand identity processes, developing or sharpening brand profiles as a guiding star for all communication disciplines, development of brand narratives/brand stories, claims, mission statement development (including crafting mission, vision, values), distilling and refining workshop outputs, developing content guardrails as a springboard for corporate design concepts, support for internal communication projects, e.g. in corporate culture, writing characterful speeches for business and personal matters close to the heart, texts for high-end print media (such as company chronicles, customer magazines, commemorative books, etc.), text concepts for original art and cultural projects and their accompanying communication

My career has been shaped by communication and language. With my tools - mind and word - I have since guided the development of strategic communication and brand positioning in various industries. My USP is finding, distilling and translating essential thoughts, ideas and messages into the most fitting words - even and especially when what needs to be said hasn't yet taken shape. For that, I don't need elaborate briefings but a reflective dialogue with the people who want to make an impression through expression.

My experience includes developing comprehensive texts as well as creative and campaign concepts for B2B and B2C audiences and managing communication projects.