Transformation Expert

Led 2 major OEM transformation initiatives for an automotive data business:

Phase 1: B2B Sales Transformation

• Optimized end-to-end sales processes and developed a Target Operating Model (TOM) to enhance scalability and efficiency.
• Designed a Customer Lifecycle Management Framework, integrating key phases across the full sales funnel.
• Established an E2E process integration blueprint and implemented JIRA-based project management for monitoring and execution.
• Ensured timely implementation, progress tracking, and iteration based on impact analysis.
• Standardized documentation and embedded optimized processes into daily sales operations across the organization.

Phase 2: Setup Customer Success Team

• Designed and implemented customer management processes, focusing on Success to Retention, Retention to Expansion, and Expansion to Advocacy.
• Led multi-stage workshops to define phase structures, assess current state, and develop the target vision.
• Defined and executed key transformation measures, ensuring seamless role integration and operational efficiency.
• Ensured end-to-end process continuity, aligning Customer Success functions with broader business objectives.
• Enhanced process efficiency through tool integration and automation, coupled with structured training for the sales organization.

• Co-development of the "Marketplace Consulting" program
• Strategic consulting services for 11 leading selling partners in the areas of product building, logistics, marketing, expansion and pilot programs
• Acquisition of 9 new selling partners for the program and negotiation of long-term contracts
• Setting up a cross-functional pilot for agile project management (OKR) with 8 teams and 60 employees involved

• Set-up an agile innovation unit for the development of new credit products for a leading German bank
• Supporting the M&A process in the connected car sector for a global IT service company
• Strategic realignment and development of a digital business unit for a German agency group
• Development of the digital marketing strategy for the Olympic sponsorship of an international financial services provider

Previously: internships