Senior Digital Marketing Advisor and eCommerce Consultant

Completed projects: Telefónica, Payback, Allianz, Home Shopping Europe, Amazon Prime Video, Maxdome, Rocket Internet, 1-2-3.tv, Chip.de, klickparts.com, Ration1.de.

Current project: KIND.

More than 20 years of experience in optimizing digital business models, multichannel strategies, traffic generation and conversion optimization.

Service portfolio:

• Strategic alignment of all marketing disciplines (digital/analogue) to target groups, goals and KPIs.
• Analysis, expansion and optimization of all existing marketing channels (SEA, SEO, TV, Social, Display and Affiliate).
• Development of new traffic potential (product feed/shopping, marketplaces, deal campaigns, etc.).
• UX/UI: Frontend optimization, customer journey and tracking, testing and conversion optimization.
• CRM: Identification of cross-selling potential, expansion of CLV through data mining, expansion and enhancement of the database.
• Setup of new technologies: on-site search technology, advanced tracking methods, BI/web controlling, cookie consent tools.
• Leadership of online marketing teams.
• Support in recruiting new employees.

Why me? Your advantages:

• Marketing professional: Operational and strategic know-how in all marketing disciplines.
• Team players: New marketing potentials are developed together.
• Troubleshooting: Problems are solved in a structured manner and quickly.
• Coaching: Development of employees, on- and off-boarding, recruitment of new employees.

Thinking now Ahead!