Acting as the right hand of the CEO, I lead the Customer Service and Key Account Management (KAM) teams to drive execution, streamline operations, and achieve measurable business growth across departments.
Sales Growth & Team Management – Led the KAM team with weekly 1:1 coaching and performance tracking, resulting in a 60% increase in Marketing Ads sales from Q2 to Q3 2024. Developed commission logic, managed KPI bonuses, and implemented sales dashboards to align goals and boost performance.
Customer Service Excellence – Reorganized the CS team with a focus on automation and quality. Introduced Zendesk, QA AI tools, and CSAT tracking, reducing workload by 30% while improving service consistency. Built a Slack-based automation system using Zapier to streamline workflows and case handling.
Strategic Partnerships & Market Expansion – Closed key distribution partnerships with VELTRA and Tiqets, integrating GoWabi’s services with OTA and e-commerce platforms. Aligned internal operations to meet partner system requirements.
Investor Relations (PTT – OR) – Served as the primary contact for investors and analysts, delivering operational insights and preparing reports for AGM and Board of Directors meetings.
Data-Driven Business Development – Scraped and prioritized leads in Thailand and Indonesia using open-source tools and marketplace data (Google reviews, GMV). Built a price monitoring dashboard and prediction model to reduce booking rejections and support sales planning.
CEO Strategy Execution & Cross-Team Coordination – Supported the CEO by tracking executive action items across leadership (CTO, CCO, Head of Marketing, Commercial). Rolled out KPI tracking for Account Manager on-site visits and ensured follow-through on strategic directives.
Built CARSOME’s first standardized operational processes across Thailand, Malaysia, and Indonesia, driving regional alignment and measurable performance improvements.
SOP Creation & Regional Standardization – Created and implemented the first end-to-end SOPs for CARSOME’s core operations across three countries, filling a critical gap in process governance and enabling consistent operations. Achieved audit compliance improvement from 30% to 100% as a direct result.
Operational Productivity – Improved car inspection team productivity by 10% through hands-on workflow redesign and rollout of new operational standards.
Process Improvement & Strategic Execution – Led cross-functional improvement initiatives, supporting the Head of Operations with roadmap planning and C-level reporting on regional performance.
Feb 2020 - Jun 2021
1 year 5 months
Cologne, Germany
Methods & Tools, Supply Management
Yazaki Europe Limited
Evaluated and updated 60+ supply management processes across Europe.
Enhanced workflows for purchasing teams, integrating Microsoft Planner and SharePoint.
Supported unified automotive certifications and process improvement initiatives.
May 2019 - Dec 2020
1 year 8 months
Essen, Germany
Founder
CASIY UG (haftungsbeschränkt)
Founded and operated an Amazon FBA e-commerce business, importing goods from Asia for sale in Europe.
Managed product sourcing, pricing strategies, and international logistics.
Languages
German
Native
English
Advanced
Thai
Elementary
Education
Feb 2020 - Jun 2021
CBS International Business School
Master in General Management, Strategic Management & Consulting · General Management · Cologne, Germany
Sep 2016 - Aug 2019
Hochschule Fresenius
Bachelor in Business Administration, Lean Management & Controlling · Business Administration · Düsseldorf, Germany
Certifications & licenses
EFQM - Excellence Assessor ILEP
EFQM
EFQM – Journey to Excellence (J2E)
EFQM
Six Sigma (Yellow Belt)
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