ulrike weida-Wadenpohl
Interim Manager & Consultant | Management Coach and Business Mentor
Experience
Owner
Weida-Wadenpohl Interim Management und Consulting
Interim Management and Consulting for German and international enterprise and mid-size accounts in product or services business, who need strategic and/or operational help with projects or have a temporary management vacancy. Focused on transformation, go-to-market and business management projects. Business mediation & Coaching.
Vice President Global Sales Excellence Transformation Programs
Hewlett Packard Enterprise
Hold responsibility for defining and implementing the integration of service attach and hardware business, organizational design of the hardware category organization and transforming portfolio development and communication.
- Successfully transferred service business responsibility from service to multiple hardware organization while securing continuous business growth globally and in-country.
- Aligned operating and organizational model for hardware category managers cross business units and cross geographies
- Definition of customer focussed solutions, communication- and training plan
Vice President New Business Go-To-Market + Category Management
Hewlett Packard Enterprise
Led the global and regional Go-to-Market and category organization. Transformed the global operating model for higher efficiency and better global alignment. Held responsibility for revenue, margin and growth. Drove solutions sales, business development, category - and programme management for HPE's global services business including sales enablement and training.
- Transformed collaboration between central and local organizations to support significant cost/ resource reduction.
- Established state-of-the-art global infrastructure for the services business.
- Streamlined operations, simplified tools and processes
- Developed and operationalized business plans for all geographies and channel business.
- Drove category mix to high value services offerings
Vice President Service Lines & Attach Services Go-To-Market
Hewlett Packard Enterprise
Led and transformed the Service Lines and Attach Go-to-market organization for Europe, Middle East and Africa. Directed business growth of Attach, increasing the sales of services with new hardware products consistently year over year and exceeding all business unit goals. Business Development for value services and channel business.
- Secured significant growth of penetration for Datacenter Care and Flexible Capacity in global and enterprise accounts.
- Prepared new service lines operating model for EMEA, creating significant resource efficiencies by integrating Advisory & Professional and Operational Services organisations.
- Led continuous process improvements and portfolio innovations, driving easier sales of complex services through offer simplification and country collaboration.
Senior Director Service Lines & Attach Services Go-To-Market
Hewlett Packard Enterprise
Served as business development lead, aligning business unit and programme management whilst developing new growth programs. Responsible for order, margin, and revenue, with goals continuously being met or overachieved.
- Supervised Europe, Middle East and Africa (EMEA) Service Lines and Attach Go-to-Market teams
- Led development of EMEA Flexible Capacity Offering; overachieved revenue and margin goals.
- Championed new operating model for the support business organization; developing and implementing world-class programmes in EMEA.
Director Business & Portfolio Management
Hewlett Packard Enterprise
Defined and implemented leading tech refresh process for EMEA, which became worldwide standard.
- Developed costing model to improve net price decision making process for EMEA, aligned pricing processes with hardware.
- Designed and implemented business plans, developing worldwide offering and leading expansion of Infrastructure-as-a-service offering from Netherlands to EMEA.
Director Attach Services & Server Services EMEA
Hewlett Packard Enterprise
Managed business development and introductions. multiple programmes, including Best-in-class, Volume Direct Program, Education Attach Program, and Logo. Prepared and managed execution of business plans and KPI framework.
Consumer Category Manager
Hewlett Packard
Managed lifecycle and investment decisions across channels and end-user segments, developing new business models and channel strategies
Director Business Management
Hewlett Packard
Managed lifecycle and investment decisions across channels and end-user segments, developing new business models and channel strategies.
Director Enterprise and Graphics Marketing EMEA
Hewlett Packard
Drove marketing transformation for Enterprise and graphics from Marcom to Marketing, developing full suite of new sales tools and different marketing campaigns.
Director Strategic Planning
Hewlett Packard
Developed three-year strategic country business plan including individual segment plans for all Imaging & Printing end-user segments with fully integrated system view.
Retail Trade Marketing Manager
Hewlett Packard
Managed lifecycle and investment decisions across channels and end-user segments, developing new business models and channel strategies