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Ulrike Weida-Wadenpohl

Owner

Ulrike Weida-Wadenpohl
Pforzheim, Germany

Experience

Apr 2020 - Present
6 years

Owner

Weida-Wadenpohl Interim Management und Consulting

  • Interim management and consulting for German and international enterprise and mid-size accounts in product or services business
  • Focused on transformation, go-to-market and business management projects
  • Provided business mediation and coaching
Nov 2018 - Present
7 years 5 months

Vice President Global Sales Excellence Transformation Programs

Hewlett Packard Enterprise

  • Defined and implemented the integration of service attach and hardware business
  • Designed the organization of the hardware category and transformed portfolio development and communication
  • Successfully transferred service business responsibility from service to multiple hardware organizations while securing continuous business growth globally and in-country
  • Aligned operating and organizational model for hardware category managers across business units and geographies
  • Defined customer-focused solutions, communication and training plans
Sep 2017 - Oct 2018
1 year 2 months

Vice President New Business Go-To-Market + Category Management

Hewlett Packard Enterprise

  • Led global and regional go-to-market and category organization for HPE’s global services business
  • Transformed the global operating model for higher efficiency and better global alignment
  • Held responsibility for revenue, margin and growth
  • Drove solutions sales, business development, category and programme management including sales enablement and training
  • Transformed collaboration between central and local organizations to support significant cost and resource reduction
  • Established state-of-the-art global infrastructure for the services business
  • Streamlined operations, simplified tools and processes
  • Developed and operationalized business plans for all geographies and channel business
  • Drove category mix to high value services offerings
Apr 2016 - Aug 2017
1 year 5 months

Vice President Service Lines & Attach Services Go-To-Market

Hewlett Packard Enterprise

  • Led and transformed the Service Lines and Attach go-to-market organization for Europe, Middle East and Africa
  • Directed business growth of attach services, consistently exceeding unit goals
  • Secured significant growth of penetration for Datacenter Care and Flexible Capacity in global and enterprise accounts
  • Prepared new service lines operating model for EMEA, creating resource efficiencies by integrating advisory & professional and operational services organizations
  • Led continuous process improvements and portfolio innovations, driving easier sales of complex services through offer simplification and country collaboration
Jul 2012 - Mar 2016
3 years 9 months

Senior Director Service Lines & Attach Services Go-To-Market

Hewlett Packard Enterprise

  • Served as business development lead, aligning business unit and programme management while developing new growth programs
  • Responsible for order, margin and revenue, consistently meeting or overachieving goals
  • Supervised EMEA service lines and attach go-to-market teams
  • Led development of EMEA Flexible Capacity offering, overachieving revenue and margin goals
  • Championed new operating model for the support business organization, developing and implementing world-class programmes in EMEA
Nov 2010 - Jun 2012
1 year 8 months

Director Business & Portfolio Management

Hewlett Packard Enterprise

  • Defined and implemented leading tech refresh process for EMEA, adopted as worldwide standard
  • Developed costing model to improve net price decision making for EMEA and aligned pricing processes with hardware
  • Designed and implemented business plans, developing worldwide offering and leading expansion of Infrastructure-as-a-Service from the Netherlands to EMEA
  • Held business responsibility for attach service business and the software and server support services portfolio
Nov 2007 - Oct 2010
3 years

Director Attach Services & Server Services EMEA

Hewlett Packard Enterprise

  • Managed business development and introductions of multiple programmes including Best-in-Class, Volume Direct Program, Education Attach Program and Logo
  • Prepared and managed execution of business plans and KPI framework

Industries Experience

See where this freelancer has spent most of their professional time. Longer bars indicate deeper hands-on experience, while shorter ones reflect targeted or project-based work.

Experienced in Information Technology (18.5 years) and Professional Services (6 years).

Information Technology
Professional Services

Business Areas Experience

The graph below provides a cumulative view of the freelancer's experience across multiple business areas, calculated from completed and active engagements. It highlights the areas where the freelancer has most frequently contributed to planning, execution, and delivery of business outcomes.

Experienced in Strategy (18.5 years), Sales (16.5 years), Marketing (12 years), Operations (7.5 years), Finance (1.5 years), and Product Development (1.5 years).

Strategy
Sales
Marketing
Operations
Finance
Product Development

Summary

30+ years’ success reaching business objectives in complex and multi-faceted environments

Perceptive, transformational executive with acute business acumen and expertise in building and leading high-performance teams in design and development of leading-edge business solutions. Expertise leading sales growth, marketing strategy, and business development across multiple geographical regions and varied customer segments for emerging as well as mature businesses. Adept at overseeing logistics, developing and implementing effective go-to-market (GTM) strategies, managing reseller and retail channels, and ensuring profitability. Well verses in defining business strategy for product- and services business, turning those into executable plans and driving implementation.

Proven ability to manage highly complex businesses, build new markets, drive innovation and change business mix to higher value solutions for continuous revenue and P&L growth of a multi-billion dollar business. Expert presenter, negotiator, and businessperson; able to forge strong relationships with partners and build consensus & sponsorship across multiple organizational levels.

Skills

  • Executive Leadership
  • P & L Accountability
  • Transformation/ Change Management
  • Product Lifecycle Management
  • Strategic Business Planning
  • New Product/ Market Introductions
  • Operational Implementation
  • Team Building, Restructuring And Leadership
  • Business Development
  • Intercultural Competencies
  • Category/ Portfolio Management
  • Conflict Resolution

Languages

English
Advanced
German
Elementary

Education

Oct 2019 - Sep 2021

Fernuniversität Hagen

Master of Environmental Sciences · Environmental Sciences · Hagen, Germany

Fachhochschule für Wirtschaft

Bachelor of Arts in Business Management · Business Management · Pforzheim, Germany

Certifications & licenses

ICF Certified

IHK Karlsruhe

Certified Mediator (DFfM)

Steinbeis Hochschule Berlin, Niederlassung Stuttgart

Profile

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Frequently asked questions

Do you have questions? Here you can find further information.

Where is Ulrike based?

Ulrike is based in Pforzheim, Germany.

What languages does Ulrike speak?

Ulrike speaks the following languages: English (Advanced), German (Elementary).

How many years of experience does Ulrike have?

Ulrike has at least 18 years of experience. During this time, Ulrike has worked in at least 7 different roles and for 2 different companies. The average length of individual experience is 3 years and 7 months. Note that Ulrike may not have shared all experience and actually has more experience.

What roles would Ulrike be best suited for?

Based on recent experience, Ulrike would be well-suited for roles such as: Owner, Vice President Global Sales Excellence Transformation Programs, Vice President New Business Go-To-Market + Category Management.

What is Ulrike's latest experience?

Ulrike's most recent position is Owner at Weida-Wadenpohl Interim Management und Consulting.

What companies has Ulrike worked for in recent years?

In recent years, Ulrike has worked for Weida-Wadenpohl Interim Management und Consulting and Hewlett Packard Enterprise.

Which industries is Ulrike most experienced in?

Ulrike is most experienced in industries like Information Technology (IT) and Professional Services.

Which business areas is Ulrike most experienced in?

Ulrike is most experienced in business areas like Strategy and Planning, Sales, and Marketing. Ulrike also has some experience in Operations, Finance, and Product Development.

Which industries has Ulrike worked in recently?

Ulrike has recently worked in industries like Information Technology (IT) and Professional Services.

Which business areas has Ulrike worked in recently?

Ulrike has recently worked in business areas like Strategy and Planning, Operations, and Sales.

What is Ulrike's education?

Ulrike holds a Master in Environmental Sciences from Fernuniversität Hagen and a Bachelor in Business Management from Fachhochschule für Wirtschaft.

Does Ulrike have any certificates?

Ulrike has 2 certificates. These include: ICF Certified and Certified Mediator (DFfM).

What is the availability of Ulrike?

The availability of Ulrike needs to be confirmed.

What is the rate of Ulrike?

Ulrike's rate depends on the specific project requirements. Please use the Meet button on the profile to schedule a meeting and discuss the details.

How to hire Ulrike?

To hire Ulrike, click the Meet button on the profile to request a meeting and discuss your project needs.

Average rates for similar positions

Rates are based on recent contracts and do not include FRATCH margin.

1000
750
500
250
Market avg: 800-960 €
The rates shown represent the typical market range for freelancers in this position based on recent contracts on our platform.
Actual rates may vary depending on seniority level, experience, skill specialization, project complexity, and engagement length.