Tobias Birn
Implementation-based consulting for mid-sized enterprises. Specialised in Sales, Pricing and Digitialisation
Experience
Nov 2019 - Dec 2023
4 years 2 months Germany
Consultant
Tobias Birn Management Consulting
Implementation-based consulting for mid-sized enterprises
- Development of a sales strategy with focus on e-commerce and deriving measures for a sport manufacturer
- Development and realization of a price strategy for a food delivery service (Analysis status quo, set up target positioning, development pricing strategy, realization in line with implementation of a pricing software)
- Feasibility study for a business idea in the sports industry for a founder (financial statement, business plan, presentation for investors)
- Creation of a sales organization setup for the region DACH based on customer segments and subsequent acquisition of first customers for a Norwegian software company (SaaS)
Nov 2013 - May 2019
5 years 7 months Germany
Head of Sales & Pricing
Zeppelin Rental GmbH
- Managing a team of 6 people
- Creating a sales strategy and deriving appropriate measures
- Overseeing KAM and Standard Sales Force (45 people)
- Developing a commission model for sales representatives
- Development of online rental shop [link] as business owner
- Agile development of two mobile apps for sales controlling and for accomplishing a successful sales pitch
- Frame contract management of key accounts
- Development of price algorithms & KPIs for monitoring
Nov 2012 - Oct 2013
1 year Gräfelfing, Germany
Assistant to CEO
ABS Peter Aschauer GmbH - The Avalanche Airbag
- Optimizing the product functionalities of all avalanche airbags
- Data based sales planning and purchase planning
- Production planning to ensure on time delivery
- Finance planning to fund production
- Responsible for the North American subsidiary in Vancouver
Jul 2010 - May 2012
1 year 11 months Stuttgart, Germany
Team leader International Pricing and Volume Planning of Vehicle Options
Dr. Ing. h.c. F. Porsche AG
- Managing a team of 5 people
- Strategic and operational international price and volume planning of all vehicle options
- Implementation of a model range based, worldwide price strategy for all vehicle options
- Designing of a web-based planning tool, budget 600.000 €
May 2007 - Jun 2010
3 years 2 months Stuttgart, Germany
Marketing Specialist Volume Planning of Vehicle Options
Dr. Ing. h.c. F. Porsche AG
- Strategic volume planning of vehicle options
- Backing the American market with option packages
- Price positioning of vehicles and vehicle options in Australia to ensure the competitiveness in the market
Oct 2006 - Apr 2007
7 months Melbourne, Australia
Project leader in After Sales
Porsche Cars Australia Pty. Ltd.
- Analysing the price positioning of Porsche Spare Parts in the Australian and New Zealand market
- Set up a price strategy for New Zealand
- Negotiation and implementation of the price strategy in New Zealand
Summary
Industry core areas: Automotive – Sports – Construction Machine Industry - Food
Functional core areas: Sales – Pricing - Digitization
Languages
German
Native
English
Advanced
French
Advanced
Education
Oct 2003 - Jun 2006
Ludwig-Maximilians-University
Diploma (equivalent to MSc.) · Business Administration · Munich, Germany · TOP 5%
Oct 2001 - Jun 2004