Stefan Vonderstein
Graphic Designer, Copywriter, Concept Developer, Thinker, Campaign Maker
Experience
Graphic Designer, Copywriter, Concept Developer, Thinker, Campaign Maker
- I offer my experience, my skills, my sometimes slightly offbeat ideas.
- Ability to design big campaigns, rethink brands, or just write a text.
- Acting as managing director for one or two weeks, advising clients, running creative workshops.
- Socialized in the late seventies and eighties, shaped by a rebellious attitude and a love of ideas.
- The search for ideas and the fun of always thinking anew, finding new directions and approaches, drive my actions.
Stefan Kappers Campaign
- Stefan Kappers, a former colleague, was recruited as a model for a content-free campaign.
- Photoshoots with Stefan Kappers in various situations were held and thoughtful texts were written.
- The campaign had no sender or identifiable client and sparked speculation and an early viral wave.
- The real idea was to study the phenomenon of Stefan Kappers, his popularity and image values.
- This proved that magazine advertising works (Stefan Kappers reached 36% awareness in Germany).
- The target group was media agencies and decision-makers.
Buying Advertising Online Concept
- Idea: Offer creative services online without fuss.
- The thought that a pro handles the entire digital personal(brand) building, since everyone becomes a brand online.
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BBDO
The Little Man Project
Brainpool
- Idea: Produce a spot for a product that doesn't exist (a schnapps).
- The commercial aired on PRO7 before the series launch to have a real case by the series start.
- The schnapps was called “The Little Man,” as was the series.
- Collaboration with Brainpool during the development of a new series (working title “famous”).
- Series content: A normal person (played by Bjarne Mädel) unexpectedly becomes famous by appearing in a commercial.
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Braun
- Braun was a heterogeneous brand with a different look for each product category and country.
- P&G commissioned the development of a consistent global brand.
- Convinced Ralf Zilligen and Dickjan Poppema to invest 30,000 euros in developing a campaign look with photographers and image editors.
- Together with copywriter Fiona Grace, this led to the Braun campaign.
- Produced over 10 TV spots.
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C&A
- I did a hell of a lot for C&A.
- This includes Europe-wide campaigns, the Cindy Crawford Collection, 170 Years of C&A, employee magazines, countless TV productions (over 50 spots), posters, ads, store openings, and so on.
- Funny enough, these two radio spots are my favorites.
- Every now and then I like to be silly.
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DDB Needham
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Deutsche Versicherungen
- Digital projects.
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ERCO
- Digital projects.
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Gillette Fusion
- Digital projects.
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Gion Cosmetics
- Digital projects.
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HAKLE
- Executing TV productions and classic advertising measures (print, OOH).
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Heimwerker.de
- Digital projects.
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Hildmann, Simon, Rempen & Schmitz
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Jung v. Matt
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Lufthansa Cargo
- Digital projects.
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Matratzen Concord
- Together with the managing director, we achieved the brand turnaround from discount to quality discount.
- The aggressive developments in the mattress market and digitization were unforeseen challenges.
- Complete redesign for Matratzen Concord: store interiors, price tag design, radio, posters, TV, new logo, new colors.
- Involved in TV, classic (print, OOH), and digital productions.
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Melchesvonderstein
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Microsoft
- Executing TV productions and classic advertising measures (print, OOH).
Berlin, Germany
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Mornin Glory
- Mornin Glory is a startup from Berlin that sells razor blades by subscription.
- Collaboration with Nico Stoetter, a young, smart, foresighted, and brave entrepreneur.
- Joint development of Mornin Glory into a brand.
- Developing a campaign that unexpectedly and simply shows the advantage of the Mornin Glory concept.
- Involvement in TV and digital productions.
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Ogilvy & Mather
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Ogilvy & Mather
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Ortel Mobile
- Digital projects.
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Preis24.de
- Invited to pitch for a TV spot.
- Instead of one spot, several were conceived and produced.
- The “Pig” (brand mascot) was brought to life and made waves in the digital smartphone market.
- Involvement in TV and digital productions.
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Rempen & Partner
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Rempen & Partner
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Sixt
- Digital projects.
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Steinle & Melches
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Toshiba
- Digital projects.
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VDZ
- Executing TV productions and classic advertising measures (print, OOH).
Generation Golf Campaign
Volkswagen
- I had the idea for the slogan “Generation Golf.”
- I was at the right place at the right time to push the slogan.
- Together with Marc Flood and Otto de Fries (film concept), the Generation Golf campaign was brought to life, including TV spots.
- The headlines from the book of the same name by Florian Illies were written by me.
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Vondersteinreys
Languages
German
Elementary Education
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Graphic Designer
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