Stefan Vonderstein
Freelance Creative Director / Copywriter / Concept Developer
Experience
Freelance Creative Director / Copywriter / Concept Developer
- Develops major campaigns, rethinks brands, and writes copy for various media.
- Steps in as managing director at short notice for one to two weeks.
- Advises clients strategically and creatively and leads creative workshops.
- Grew up in the late '70s and '80s with a strong counter stance against normality and the established; influenced by banned literature, atonal music, and challenging art.
- Passionate about ideas, painting, and drawing; sees ideas as the driving force for innovation and personal growth.
- Trained graphic designer working as a copywriter, concept developer, thinker, and campaign maker.
- Works in both traditional (print, OOH, radio, TV) and digital.
- Responsible for numerous TV and digital productions, including for: Braun, C&A, VW Generation Golf, Preis24, Mornin Glory, Matratzen Concord, VDZ, Hakle, Microsoft, Toshiba (digital), ERCO, heimwerker.de, Gion Cosmetics, various insurance companies, Sixt, Gillette Fusion, Lufthansa Cargo, Ortel Mobile, and others.
Copywriter / Concept Developer / Campaign Maker
BBDO
- Creative work as a copywriter and concept developer.
- Developed campaign ideas, claims, and advertising materials for various clients.
- Worked on traditional and digital initiatives.
Creative Concept Developer / Copywriter
Brainpool
- Developed the idea for a TV case around the new series, initially with the working title "Famous".
- Conceptualized a commercial for a fictional product, a schnapps, which aired on PRO7 before the series premiere.
- Shaped the story: an ordinary person, played by Bjarne Mädel, unexpectedly becomes famous through a commercial.
- Developed the product and series title "The Little Man" and built a real case to launch the series.
Creative Director / Copywriter / Concept Developer
Braun (P&G)
- Contributed to the strategic realignment of the Braun brand, which previously appeared differently by product category and by country.
- Commissioned by Procter & Gamble to develop a unified global brand identity.
- Persuaded decision-makers Ralf Zilligen and Dickjan Poppema to invest a budget of 30,000 euros in developing a consistent campaign look.
- Collaborated with photographers and image editors to create a consistent visual presence.
- Developed the Braun campaign together with copywriter Fiona Grace.
- Worked on over ten TV spots as well as other traditional and digital initiatives for Braun.
Copywriter / Concept Developer / Campaign Maker
C&A
- Developed numerous Europe-wide campaigns for C&A.
- Contributed creatively to the "Cindy Crawford Collection" and the "170 Years of C&A" communication.
- Created employee magazines, posters, ads, and materials for store openings.
- Worked on the production of over 50 TV spots for C&A.
- Developed and wrote radio spots that are particularly memorable for their silliness and lightness.
- Supported traditional advertising (print, OOH) as well as TV and other channels.
Copywriter / Concept Developer / Campaign Developer
DDB Needham
- Copywriting and conceptual role in a large network agency.
- Development of campaigns and headlines for national and international brands.
- Collaboration on integrated communication solutions.
Copywriter / Concept Developer / Campaign Developer
Hildmann, Simon, Rempen & Schmitz
- Creative agency role focused on copywriting and campaign concepts.
- Support in developing brand identity and advertising materials for various clients.
Copywriter / Concept Developer / Campaign Developer
Jung von Matt
- Short-term agency role at Jung von Matt.
- Contributed to creative campaign ideas and copywriting for brand communication.
Brand Consultant / Creative Director
Matratzen Concord
- Worked closely with management on a brand turnaround from a budget discounter to a quality discounter.
- Developed a new brand identity including logo, colors, and design guidelines.
- Conceptualized and implemented store interiors, including price tag design.
- Developed radio, poster, and TV campaigns.
- Supported the brand in a highly competitive and digitally transformed mattress market.
- Created multiple campaigns and spots for Matratzen Concord across classic and digital channels.
Copywriter / Concept Developer / Campaign Developer
Melches Vonderstein
- Creative collaboration on campaign concepts and copy.
- Developed communication ideas for various industries.
Brand Consultant / Copywriter / Concept Developer
Mornin Glory
- Collaboration with a Berlin startup selling razor blades via subscription.
- Close collaboration with founder Nico Stoetter on brand development.
- Building the 'Morninglory' brand and positioning it in the market.
- Developing a campaign that simply and surprisingly shows the benefits of the Morninglory concept.
- Writing copy and creative concepts, including TV and digital ads.
Copywriter / Concept Developer / Campaign Maker
Ogilvy & Mather
- Working as a copywriter and concept developer in an international ad agency.
- Developing campaigns and creative concepts for various brands.
- Contributing to traditional and cross-media communication campaigns.
Creative Concept Developer / Copywriter
Preis24.de
- Participated in a pitch for a TV spot for Preis24.de.
- Developed and produced several spots instead of just one.
- Creatively staged a 'pig' as an eye-catching ad motif.
- Helped achieve high visibility in the digital smartphone market.
- Worked on TV and other communication campaigns for the Preis24.de brand.
Copywriter / Concept Developer / Campaign Maker
Rempen & Partner
- Multiple roles at the Rempen & Partner agency.
- Developing campaign ideas and copy for print, radio, and TV.
- Close collaboration with creative partner Olaf Reys on projects and portfolio.
- Contributing to brand management and creative main ideas for clients across various industries.
Copywriter / Concept Developer / Campaign Maker
Steinle & Melches
- Agency role focused on copy and concept.
- Supporting the development of campaigns and brand identities.
Copywriter / Concept Developer – Stefan Kappers Campaign
VDZ
- Conceptualizing a magazine campaign around the figure of Stefan Kappers as an experimental advertising project.
- Organizing a shoot with emotional, reflective photos showing Stefan doing various things.
- Writing unusual, thoughtful texts without any identifiable sender or client.
- Generating an early viral wave with much speculation about the background and purpose of the campaign.
- Aiming to investigate the phenomenon of Stefan Kappers, his notoriety, and image values.
- Demonstrating the effectiveness of magazine advertising: at its peak, 36% of Germans knew Stefan Kappers.
- Target audience were media agencies and media decision-makers.
Copywriter / Concept Developer – Generation Golf Campaign
Volkswagen
- Developing the slogan 'Generation Golf' and driving the idea for the campaign.
- Collaborating with Marc Flood and Otto de Fries, who created the films for the campaign.
- Contributing creatively to revitalizing the 'Generation Golf' campaign.
- Writing the headlines that later became famous in Florian Illies's book of the same name.
Copywriter / Concept Developer / Campaign Maker
Vonderstein Reys
- Creative hub and partner environment where the portfolio was developed together with Olaf Reys.
- Developing campaigns, copy, and concepts for various brands.
- Working on traditional and digital advertising activities.
Founder / Digital Branding Consultant
Werbung Online Kaufen
- Developing the idea of offering creative services online without extensive agency fuss.
- Focusing on digital personal and brand development.
- Helping individuals and brands to create a professional online presence.
- Using the fact that everyone becomes a brand online as the starting point for consulting and creative services.
Languages
German
AdvancedEducation
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Graphic Designer
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