Simone M. - Interim Marketing Lead

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Berlin, Germany

Experience

Mar 2025 - Present

10 months

Northgate, Australia

Interim Marketing Lead

Accenture

Led integrated, insight-driven marketing initiatives across key industries including Life Sciences, Consumer Goods, and Industrial, positioning Accenture Industry X as a leader in AI-powered digital transformation.
Partnered directly with C-level executives to align marketing, sales, and product strategy – driving 9-digit pipeline impact and reinforcing global market leadership.
Translated complex technology narratives into human-centered storytelling that built executive alignment and elevated brand relevance across markets.

May 2024 - Nov 2024

7 months

Munich, Germany

Head Of Marketing

TD SYNNEX

Led a team of 12 through significant change initiatives, enhancing agility and efficiency.
Implemented streamlined marketing operations, delivering improved ROI and operational resilience.

Mar 2020 - Dec 2022

2 years 10 months

Copenhagen, Denmark

Director Marketing EMEA

EPOS

Led the rebrand from Sennheiser to EPOS, building and scaling a new B2B brand.
Achieved brand awareness growth from 0 to 33% within 18 months through fully integrated, omnichannel campaigns across paid, owned, and earned media.
Delivered 7-9-digit pipeline contribution and measurable ROI uplift through data-driven demand-generation programs targeting enterprise and mid-market audiences.
Developed and executed go-to-market frameworks and growth marketing playbooks, later adopted globally.
Partnered with sales, product, and channel teams to ensure alignment and commercial impact, boosting conversion rates and customer lifetime value.
Led and developed a 12-member EMEA marketing team (covering Brand, Digital, Content and Analytics), fostering collaboration, inclusion, and innovation across regions.
Embedded a performance-driven yet people-first culture, encouraging experimentation, continuous learning, and measurable business impact.

May 2019 - Nov 2019

7 months

Berlin, Germany

Head Of Global Brand

Mars Inc. (Foodspring)

Developed and executed a global brand strategy across international markets and channels (social, performance, SEA/SEO).
Integrated Mars’ methodologies post-acquisition, establishing a new strategic framework and advanced brand tracking.
Served as a member of the Product Development & Innovation Committee, influencing product launches and the innovation roadmap.

Jul 2017 - Mar 2019

1 year 9 months

Berlin, Germany

Head Of Brand, Media & Advertising DACH

PayPal

Drove consumer acquisition and engagement initiatives for PayPal DEATCH, integrating brand storytelling and paid media across multiple channels.
Delivered +25% brand trust uplift and measurable growth in net new actives and engagement through integrated, insight-led campaigns across DEATCH.
Owned DEATCH brand strategy and execution, aligning Global Brand, CRM, Product, and PR to ensure consistent messaging and measurable business impact.
Revolutionized the social media strategy (paid and organic) for consumer and SMB audiences, significantly increasing engagement, share of voice, and conversion.
Led and inspired cross-functional teams with a people-first approach, fostering collaboration, inclusion, and innovation across markets.
Ensured ROI optimization through data-driven performance tracking, continuous testing, and end-to-end marketing process ownership.

Oct 2016 - Jun 2017

9 months

Berlin, Germany

Consumer Marketing Manager

eBay

Delivered 1,000% growth in eBay Plus memberships through innovative campaigns and CRM strategies.

Mar 2016 - Sep 2016

7 months

Darmstadt, Germany

Marketing Innovation Consultant

Merck

Built and established the Innovation Center brand, significantly raising awareness for innovation within the organization.
Introduced new event formats (round tables, hackathons, challenges) and exceeded participation targets with international webinars.

May 2012 - Dec 2013

1 year 8 months

Berlin, Germany

Senior Content Manager

The Coca-Cola Company

Led integrated consumer marketing campaigns across Germany, translating global brand strategy and innovation into locally relevant storytelling.
Delivered brand engagement growth and increased purchase intent through cross-channel campaigns spanning TV, digital, OOH, and retail activation.
Managed annual marketing budget and full end-to-end campaign lifecycle – from strategic planning and agency briefing execution, measurement, and ROI tracking.
Collaborated cross-functionally with Media, Sales, PR, and Shopper Marketing teams to ensure commercial impact and consistency across all touchpoints.

Jan 2005 - Dec 2016

12 years

Berlin, Germany

Creative Director / Copywriter

Various Agencies

Developed and executed 360° campaigns for consumer and tech brands.
Strengthened creative messaging across ATL, digital, and retail touchpoints.

Summary

Strategic marketing leader with a strong track record in marketing transformation and growth leadership. Combines creative DNA with analytical clarity to connect brand storytelling, data, and business impact. Proven success leading transformation and brand growth for global leaders including Accenture, Coca-Cola, eBay, PayPal, EPOS, and Foodspring. Experienced in orchestrating AI-powered marketing, agile collaboration, and cross-industry innovation that drive measurable commercial results.