Seda Obus Tirkaz
Global Trade Marketing Manager
Experience
Gaststudium
Technical University of Munich
Freelance Marketing Consultant
Self Employed
Global Trade Marketing Manager
Şişecam
Managed a team of merchandisers and oversaw shopper marketing strategies and category development projects across multiple channels in Turkey, Russia, Italy, Egypt, and Iran. Ad-hoc activities were also conducted in Europe, CIS, Middle East, and Asia.
Responsibilities included portfolio management, managing agency/department budgets, conducting sales account visits, and developing new sales channels. Other tasks involved category management, retail and Horeca market entry strategy, digital marketing, merchandising strategy and implementation, visual merchandising, and ROI and data analysis.
Trade - Channel Marketing Manager
Şişecam
- SKU Optimization
- GTM Strategy
- Trade & Brand Marketing Plan
- Executed seasonal activities, events, in-store themes, POPs and consumer promotions.
- Guideline-go to market
- Consumer engagement & Brand awareness
- Training programs
- Managed a team & merchandiser on field
- Budget
Shopper Marketing Specialist (International Markets)
Şişecam
Go-to market materials from creative design to execution. Merchandising directives, presentations for sales meetings, trade shows, vendor and executive meetings. Led marketing and sales strategies in retail and horeca channels. Market research data, AC Nielsen reports.
Brand Marketing Specialist
Tat Gıda
Responsible for all marketing activities of Pastavilla and TAT. Managed social media for two main brands. Achieved development of a new product. Monitored market trends, consumer behaviors, and spending habits for marketing projects. Data analysis - ROI and AC Nielsen report.
Research Project
DEIK - Foreign Economic Relations Board
Finance
Volkswagen Doğuş Finansman A.Ş. (vdf)
Theasure Departmant
- Participated in issuing credits to customers
- Cash resource process and financial program
Sales Specialist
PAPKO DIS TIC.LTD.ST
- Provided sales analysis, forecasting, and reporting.
- Customer Management
Languages
Education
University of Bristol
Master of Science - MS · Economics
Istanbul Technical University
Bachelor of Science (BSc) · Management Engineering
Certifications & licenses
Google Analytics
Teilnahmebestätigung B1
The Fundamentals of Digital Marketing
Strategic Marketing Certification
Leadership for Managers
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