Seda Obus Tirkaz

Global Trade Marketing Manager

Seda Obus Tirkaz
München, Germany

Experience

Oct 2020 - Dec 2021
1 year 3 months
Munich, Germany

Gaststudium

Technical University of Munich

Dec 2019 - Present
5 years 4 months
Germany

Freelance Marketing Consultant

Self Employed

Sep 2017 - Jan 2019
1 year 5 months

Global Trade Marketing Manager

Şişecam

Managed a team of merchandisers and oversaw shopper marketing strategies and category development projects across multiple channels in Turkey, Russia, Italy, Egypt, and Iran. Ad-hoc activities were also conducted in Europe, CIS, Middle East, and Asia.

Responsibilities included portfolio management, managing agency/department budgets, conducting sales account visits, and developing new sales channels. Other tasks involved category management, retail and Horeca market entry strategy, digital marketing, merchandising strategy and implementation, visual merchandising, and ROI and data analysis.

Dec 2015 - Sep 2017
1 year 10 months
İstanbul, Turkey

Trade - Channel Marketing Manager

Şişecam

  • SKU Optimization
  • GTM Strategy
  • Trade & Brand Marketing Plan
  • Executed seasonal activities, events, in-store themes, POPs and consumer promotions.
  • Guideline-go to market
  • Consumer engagement & Brand awareness
  • Training programs
  • Managed a team & merchandiser on field
  • Budget
Dec 2013 - Dec 2015
2 years 1 month
İstanbul, Turkey

Shopper Marketing Specialist (International Markets)

Şişecam

Go-to market materials from creative design to execution. Merchandising directives, presentations for sales meetings, trade shows, vendor and executive meetings. Led marketing and sales strategies in retail and horeca channels. Market research data, AC Nielsen reports.

Jan 2013 - Dec 2013
1 year

Brand Marketing Specialist

Tat Gıda

Responsible for all marketing activities of Pastavilla and TAT. Managed social media for two main brands. Achieved development of a new product. Monitored market trends, consumer behaviors, and spending habits for marketing projects. Data analysis - ROI and AC Nielsen report.

Jul 2010 - Jul 2011
1 year 1 month
İstanbul, Turkey

Research Project

DEIK - Foreign Economic Relations Board

Jul 2010 - Sep 2010
3 months

Finance

Volkswagen Doğuş Finansman A.Ş. (vdf)

Theasure Departmant

  • Participated in issuing credits to customers
  • Cash resource process and financial program
Apr 2008 - Feb 2010
1 year 11 months
İstanbul, Turkey

Sales Specialist

PAPKO DIS TIC.LTD.ST

  • Provided sales analysis, forecasting, and reporting.
  • Customer Management

Languages

Turkish
Native
English
Advanced
German
Intermediate

Education

Oct 2011 - Jun 2012

University of Bristol

Master of Science - MS · Economics

Oct 2006 - Jun 2011

Istanbul Technical University

Bachelor of Science (BSc) · Management Engineering

Certifications & licenses

Google Analytics

Teilnahmebestätigung B1

The Fundamentals of Digital Marketing

Strategic Marketing Certification

Leadership for Managers

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