Mathew Kelcher
Founder & Strategic Design Leader
Experience
Founder & Strategic Design Leader
Breaking Frames Studio
- Built and lead a boutique consultancy that helps companies de-risk innovation, uncover new growth opportunities, and bring the right ideas to life
- Partner to executives and venture teams across Europe and North America, offering fast-turnaround customer insight, strategic reframing, and opportunity design
- Translate ambiguous ideas into actionable strategies, guiding teams to invest wisely, move quickly, and stay ahead of shifting customer needs.
Faculty Lecturer
CELSA Sorbonne Université
Taught graduate students service design and innovation methods, helping develop their ability to lead cross-functional, user-centered work..
Head of Experience Design
Publicis Luxe
- Rebuilt the global design function for Publicis’ global luxury division from the ground up
- Hired and led a team of strategists and designers, combining creativity with business growth
- Oversaw million euro product, brand, and innovation initiatives for clients like L’Oréal and LVMH
- Developed new commercial offers and built internal capabilities to expand the agency’s strategic remit and revenue potential.
Manager Strategic & Service Design
PwC Experience Centre (Formerly Nealite)
- Led international research and design programs at a design thinking–driven agency acquired by PwC
- Sold and managed €1M+ in strategic work across finance, mobility, and public sector—combining operational leadership with hands-on delivery
- Partnered with C-level stakeholders to align vision, uncover growth, and drive customer-centred transformation
- Helped shape the business model and positioning during its post-acquisition expansion.
Service Designer
HSBC
- Led cross-functional teams designing B2B and B2C services for global payments, including a full lifecycle tracking system for SEPA mass transactions
- Redesigned global wealth management experience across customer and advisor-facing platforms.
Digital Product Designer
HSBC Global Innovation Hub
Contributed to the global redesign of legacy core banking services, supporting a strategic initiative to standardize customer experience and internal tools across the globe.
Service Designer Freelance
Metro Vancouver Government
Redesigned internal and customer-facing touch points for municipal waste and pollution permit management leveraging cross-departmental collaboration and service design methods.
Business Analyst Freelance
TELUS/Accenture
Optimised internal tools for customer support teams, improving usability and operational efficiency in a high-volume telecom environment.
Service Designer
Constructive Strategies Consulting
Redesigned customer experience and digital tools for an industrial services provider, streamlining service request and fulfilment processes using a service design approach.
Summary
15+ years turning possibility into real outcomes, for global brands and ambitious startups. I’ve built and led design and innovation teams from scratch, sold and delivered €1M+ projects, and reshaped billion-euro ecosystems. Whether launching new ventures, exploring markets, finding growth opportunity, or guiding transformation, the work I lead gets built. I adapt to what the moment needs: leading teams or working hands-on to make it real.
Advised innovation teams at global companies: Nestlé, HSBC, LVMH, L’Oréal, etc
Taught and mentored the next generation of DesignThinkers at Sorbonne University Pari
Built design departments from scratch (0 to 12 people
Sold and managed €1M+ in design and strategy engagement
Managed international customer insight lab, ran studies across 17+ markets
Strategic Design & Innovation: Turn vision into real-world outcomes across products, services, and ecosystems. Skilled in design thinking, roadmap definition, and facilitation
Customer Insight & Opportunity Framing: Lead international research and service design to surface customer truths that de-risk decisions that unlock growth
Leadership & Team Building: Assemble and guide high-performing teams, building cultures of curiosity, accountability, and momentum
Business Impact: Align design initiatives with business outcomes. Help teams move fast, invest wisely, and deliver measurable results.
Languages
Education
University Of Alberta
Bachelor of Arts · Political Sciences · Edmonton, Canada
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