Mathew Kelcher

Founder & Strategic Design Leader

Paris, France

Experience

Sep 2021 - Present
3 years 11 months
Paris, France

Founder & Strategic Design Leader

Breaking Frames Studio

  • Built and lead a boutique consultancy that helps companies de-risk innovation, uncover new growth opportunities, and bring the right ideas to life
  • Partner to executives and venture teams across Europe and North America, offering fast-turnaround customer insight, strategic reframing, and opportunity design
  • Translate ambiguous ideas into actionable strategies, guiding teams to invest wisely, move quickly, and stay ahead of shifting customer needs.
Jan 2019 - Dec 2021
3 years
Paris, France

Faculty Lecturer

CELSA Sorbonne Université

Taught graduate students service design and innovation methods, helping develop their ability to lead cross-functional, user-centered work..

Aug 2018 - Sep 2021
3 years 2 months
Paris, France

Head of Experience Design

Publicis Luxe

  • Rebuilt the global design function for Publicis’ global luxury division from the ground up
  • Hired and led a team of strategists and designers, combining creativity with business growth
  • Oversaw million euro product, brand, and innovation initiatives for clients like L’Oréal and LVMH
  • Developed new commercial offers and built internal capabilities to expand the agency’s strategic remit and revenue potential.
Feb 2015 - Jul 2018
3 years 6 months
Paris, France

Manager Strategic & Service Design

PwC Experience Centre (Formerly Nealite)

  • Led international research and design programs at a design thinking–driven agency acquired by PwC
  • Sold and managed €1M+ in strategic work across finance, mobility, and public sector—combining operational leadership with hands-on delivery
  • Partnered with C-level stakeholders to align vision, uncover growth, and drive customer-centred transformation
  • Helped shape the business model and positioning during its post-acquisition expansion.
Oct 2009 - Feb 2015
5 years 5 months
London, United Kingdom

Service Designer

HSBC

  • Led cross-functional teams designing B2B and B2C services for global payments, including a full lifecycle tracking system for SEPA mass transactions
  • Redesigned global wealth management experience across customer and advisor-facing platforms.
Mar 2008 - Sep 2009
1 year 7 months
Vancouver, Canada

Digital Product Designer

HSBC Global Innovation Hub

Contributed to the global redesign of legacy core banking services, supporting a strategic initiative to standardize customer experience and internal tools across the globe.

May 2007 - Feb 2008
10 months
Vancouver, Canada

Service Designer Freelance

Metro Vancouver Government

Redesigned internal and customer-facing touch points for municipal waste and pollution permit management leveraging cross-departmental collaboration and service design methods.

Jun 2006 - Feb 2007
9 months
Vancouver, Canada

Business Analyst Freelance

TELUS/Accenture

Optimised internal tools for customer support teams, improving usability and operational efficiency in a high-volume telecom environment.

Jun 2004 - Jan 2006
1 year 8 months
Edmonton, Canada

Service Designer

Constructive Strategies Consulting

Redesigned customer experience and digital tools for an industrial services provider, streamlining service request and fulfilment processes using a service design approach.

Summary

15+ years turning possibility into real outcomes, for global brands and ambitious startups. I’ve built and led design and innovation teams from scratch, sold and delivered €1M+ projects, and reshaped billion-euro ecosystems. Whether launching new ventures, exploring markets, finding growth opportunity, or guiding transformation, the work I lead gets built. I adapt to what the moment needs: leading teams or working hands-on to make it real.

  • Advised innovation teams at global companies: Nestlé, HSBC, LVMH, L’Oréal, etc

  • Taught and mentored the next generation of DesignThinkers at Sorbonne University Pari

  • Built design departments from scratch (0 to 12 people

  • Sold and managed €1M+ in design and strategy engagement

  • Managed international customer insight lab, ran studies across 17+ markets

  • Strategic Design & Innovation: Turn vision into real-world outcomes across products, services, and ecosystems. Skilled in design thinking, roadmap definition, and facilitation

  • Customer Insight & Opportunity Framing: Lead international research and service design to surface customer truths that de-risk decisions that unlock growth

  • Leadership & Team Building: Assemble and guide high-performing teams, building cultures of curiosity, accountability, and momentum

  • Business Impact: Align design initiatives with business outcomes. Help teams move fast, invest wisely, and deliver measurable results.

Languages

English
Native
French
Advanced
German
Elementary

Education

Oct 1998 - Jun 2003

University Of Alberta

Bachelor of Arts · Political Sciences · Edmonton, Canada

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