Founder & Strategic Design Leader

• Built and lead a boutique consultancy that helps companies de-risk innovation, uncover new growth opportunities, and bring the right ideas to life
• Partner to executives and venture teams across Europe and North America, offering fast-turnaround customer insight, strategic reframing, and opportunity design
• Translate ambiguous ideas into actionable strategies, guiding teams to invest wisely, move quickly, and stay ahead of shifting customer needs.

• Rebuilt the global design function for Publicis’ global luxury division from the ground up
• Hired and led a team of strategists and designers, combining creativity with business growth
• Oversaw million euro product, brand, and innovation initiatives for clients like L’Oréal and LVMH
• Developed new commercial offers and built internal capabilities to expand the agency’s strategic remit and revenue potential.

• Led cross-functional teams designing B2B and B2C services for global payments, including a full lifecycle tracking system for SEPA mass transactions
• Redesigned global wealth management experience across customer and advisor-facing platforms.

Redesigned internal and customer-facing touch points for municipal waste and pollution permit management leveraging cross-departmental collaboration and service design methods.

Redesigned customer experience and digital tools for an industrial services provider, streamlining service request and fulfilment processes using a service design approach.