Markus (Gernot) Oberhammer
Lead E-Solution Architect & Senior Requirements Engineer
Experience
Lead E-Solution Architect & Senior Requirements Engineer
Zasterbot-Oracle
- Clarifying project goals, scope, and functional target vision for building the AI-based knowledge database.
- Defining the initial architecture and implementation strategy for the Zasterbot chatbot, including the MVP scope and future expansion stages.
- Developing a functional target vision for building a structured knowledge database and integrating a future chatbot.
- Identifying and prioritizing use cases for information retrieval and delivery by the chatbot.
- Modeling data structures and flows to effectively organize the knowledge database on the Base44 platform.
- Designing and implementing data models to store and link relevant information.
- Developing processes to extract, analyze, and prepare raw data for the knowledge database.
- Ensuring data consistency and quality as the foundation for the future chatbot.
- Planning the integration of large language models (LLMs) and retrieval-augmented generation (RAG) for accurate and context-aware responses.
- Implementing functions to analyze and present data from the knowledge database.
- Using the Base44 platform with JSON schema-based entities and a flexible permission model.
- Implementing Deno functions for backend logic, event processing, and external API integration.
- Integrating OpenAI services for initial data analysis.
Requirements Management
Continentale
- Modernizing the reporting and administration processes for occupational pensions (bAV) and integrating them into the Con+ platform.
- Designing, training, and implementing an AI-powered bAV chatbot to support the specialist department and hotline.
- Preparing relevant regulations and process descriptions as a structured knowledge base for AI training data.
- Designing the chatbot's connection to Con+ and bAV master data services.
- Conducting structured effort and complexity estimations based on business reporting chains.
- Developing a multi-stage roadmap from requirements analysis to implementation in the Con+ core system.
- Analyzing and redesigning master data and change notifications to reduce manual clarification processes.
- Designing server-side validation algorithms for partner numbers and statutory health insurance affiliations (KVV).
- Methodically gathering business requirements through interviews and workshops with experts from bAV departments.
- Documenting in a structured way in Confluence and Jira, including creating BPMN processes and UML diagrams.
- Defining the bAV domain using event storming and domain modeling to clarify responsibilities.
Lead AI Solution Architect & Senior Requirements Engineer, Product Manager
SLATE
- Adding an agentic AI layer as an orchestration framework using specialized AI agents for end-to-end handling of reports and support tickets.
- Developing a fully AI-orchestrated multi-tenant platform for incident management, quality monitoring, and SLA control in facility and service management.
- Introducing an agentic AI layer to orchestrate specialized agents, including tool use, workflow states, and governance.
- Automating incident and support ticket workflows through data enrichment, structured data Q&A, and a planning helper.
- Defining a functional target vision for an AI-based incident and quality ecosystem.
- Designing the module for visual defect detection for automatic identification and classification based on photos.
- Designing an SLA engine to match reported defects with predefined cleaning and service tasks.
- Developing a requirements-based prompting approach for large language models.
- Designing an integrated first-level and second-level support framework within the platform.
- Implementing Deno functions for backend logic, event processing, and external API integration.
- Integrating OpenAI services, SendGrid, and text-to-speech functionalities.
Senior Business Analyst
Federal Employment Agency
- Digitalizing and optimizing reporting processes for operational master data in the OPTIMAL project.
- Implementing a multifunctional electronic dialogue procedure between the Federal Employment Agency (BA), employers, and statutory health insurance providers.
- Developing and fine-tuning an AI-based language model to support the WKU assistant.
- Managing and coordinating project implementation within time and budget constraints.
- Ensuring compliance with legal requirements under §18i SGB IV for encrypted feedback transmission.
- Introducing a secure XML-based communication standard to reduce media breaks.
- Optimizing the import interface to STEP-Betriebe to improve data consistency.
- Defining and implementing validation criteria for the electronic validation of operational master data.
- Adapting reporting processes to the new industry classification system (WZ 2025).
Senior Enterprise Business Analyst
Deutsche Bahn
- Replacing existing third-party software with a tailored in-house solution for the approval process of construction measures.
- Digitalizing and automating workflows to optimally coordinate rail tracks and construction schedules.
- Implementing robust methods to estimate project costs using Magic Estimation.
- Developing a multi-year roadmap from the conceptual phase to implementation.
- Preparing strategic decision support for the management team and the CEO of InfraGo.
- Radically streamlining business processes using the principles of automate, simplify, eliminate, and rethink.
- Conducting targeted interviews to identify functional and non-functional requirements.
- Systematically capturing and versioning all requirements in Jira and Confluence.
- Applying agile methods for the iterative refinement of requirements in a SAFe and Scrum context.
- Defining and implementing testable acceptance criteria using a TDD approach.
- Using event storming and quality storming to develop a deep understanding of the business domain.
- Developing a flexible architectural proposal integrating SOA and event-driven architecture.
- Designing and implementing an algorithm for automated overlap detection of infrastructure objects.
Project Manager, Senior Product Owner
Fenix Outdoor International AG
- Selection and implementation of a new Digital Asset Management (DAM) system for all global brands.
- Implementation of an iPIM system for efficient management and display of inventory globally.
- Conducting requirements analysis using Confluence, Jira, and software sequence diagrams.
- Analyzing and defining new workflows for managing and approving digital assets.
- Creating a comprehensive cost estimate of implementation and operating costs to support decision-making.
- Developing a roadmap for the phased rollout and integration of the new systems across all sites.
Senior Enterprise Business Analyst, Senior Product Owner
Bundesagentur für Arbeit
- Digitalization and automation of complex administrative and medical processes in the COMED-R and eAMZ programs.
- Implementing and optimizing systems for managing medical services and billing with ERP integration.
- Designing and planning the integration of the Central Foreigners Register (AZR) with the STEP system.
- Replacing the WCS system with Drupal, including the introduction of a Digital Asset Management system.
- Developing and documenting requirements in Innovator, Confluence, and Jira using BPMN and UML.
- Applying Event Storming and Domain-Driven Design to derive aggregates for the microservices architecture.
- Creating and managing epics and user stories with testable acceptance criteria following the TDD approach.
- Implementing OCR technologies for automated processing of incoming PDF documents.
- Developing algorithms for automated completeness checks of incoming requests.
- Defining and implementing a clear roles and permissions concept to ensure data security.
- Coaching the requirements management team on agile processes and tool adoption.
Senior Enterprise Business Analyst, Senior Product Owner, Agile Master
Deutsche Bahn
- Modernizing and digitizing IT systems for bahn.de and over 60 subsidiary sites in the VENDO program.
- Introducing a headless CMS approach with Magnolia and connecting to CRM (Salesforce) and ERP systems (SAP S/4 HANA).
- Leading the Consent Layer task force for the architectural design and implementation of legal cookie requirements.
- Acting as Agile Master for infrastructure projects to promote agile practices in Scrum teams.
- Developing a comprehensive roles and permissions model for multi-layered user control in the CMS.
- Digitizing and optimizing editorial workflows, including the introduction of a four-eyes principle.
- Responsible for Dev, Sec, and Ops topics, including threat analysis and penetration tests.
- Planning and executing the system migration from Oracle to AWS to increase flexibility.
- Creating a comprehensive product roadmap for the phased replacement of the different web presences.
- Regularly presenting progress and milestones to C-level stakeholders.
Project Manager, Senior Product Owner
Apcoa Parking
- Overall responsibility for developing and implementing a modern app and web solution for parking management.
- Conducting a comprehensive requirements analysis using BPMN and UML to visualize business processes.
- Planning and executing a staged go-live strategy starting with the German market.
- Considering country-specific regulations and user requirements for successive market launches.
- Coordinating development teams and ensuring high quality standards for digital products.
Senior Enterprise Business Analyst, Senior Product Owner
Allianz
- Designing and developing the digital tool FirmenOnline for managing company pension plans.
- Applying Domain-Driven Design and Event Storming to structure complex business domains.
- Analyzing and optimizing business processes, including visualization in Enterprise Architect.
- Converting the annual profit statement into a fully compliant digital process.
- Designing an MVP for an employee portal as a central touchpoint for policyholders.
- Automating payment processes by connecting various external ERP systems.
- Managing Dev, Ops, and Sec topics, as well as conducting threat analyses and penetration tests.
- Creating and optimizing a targeted data model and a detailed roles and permissions concept.
- Training internal teams in using Enterprise Architect to create standardized documentation.
Owner, Editor-in-Chief and Publisher, Project Manager
Advertising Agency
- Managed an agency providing marketing, web, and branding services.
- Developed and executed marketing campaigns, including brand building and content strategy.
- Created websites for the hospitality industry with integrated booking interfaces.
- Implemented tax and accounting software and set up several online shops.
- Managed the entire marketing presence for the Austrian Open from 2004 to 2008.
- Published and edited a print magazine for the Greater Kitzbühel area in multiple languages.
- Developed a multilingual online portal and established targeted social media channels.
- Supported major clients like Buena Vista and Disney in implementing digital solutions.
Industries Experience
See where this freelancer has spent most of their professional time. Longer bars indicate deeper hands-on experience, while shorter ones reflect targeted or project-based work.
Experienced in Information Technology (18.5 years), Advertising (17 years), Media and Entertainment (17 years), Transportation (6.5 years), Insurance (3 years), and Government and Administration (3 years).
Business Areas Experience
The graph below provides a cumulative view of the freelancer's experience across multiple business areas, calculated from completed and active engagements. It highlights the areas where the freelancer has most frequently contributed to planning, execution, and delivery of business outcomes.
Experienced in Information Technology (27 years), Project Management (23 years), Marketing (17 years), Product Development (9.5 years), Operations (2.5 years), and Business Intelligence (1.5 years).
Summary
I have been fascinated by computer science since I was a child. At first, like many kids, it showed up as playing computer games, but even then you could see that this interest would shape my career path. Classics like SimCity, Transport Tycoon, and other strategy and simulation games still influence me today.
Skills
Executive Skill Summary
- Training Ai Models For Task Completion And Integrating Them Into Existing Systems. Fine-tuning, Instruction Tuning/task Tuning, Parameter-efficient Fine-tuning (Peft), Retrieval-augmented Generation (Rag), Prompt Engineering, Custom Gpts (Openai-specific)
- Leadership And Coaching: Leading International Agile Teams And Coaching Up To Two Teams In A Safe Environment, Promoting Agile Best Practices And Implementing Agile Tools (Jira, Confluence)
- Product Ownership And Pm Support: Assisting Product Owners And Project Managers In International Projects To Ensure Efficient Project Delivery And Achievement Of Goals
- Digitalization And Process Optimization: Expert In Digitalization, End-to-end Process Analysis And Optimization Of Complex Business Processes (Bpmn 2.0), Especially In Erp And Cms
- Requirements Management And Business Analysis: Conducting Requirement Analysis According To Ireb, Creating Test- And Behavior-driven User Stories, Epics, And Capabilities For Agile Development Teams
- System Architecture And Design: Making Architecture Decisions Based On Arc42, Applying Domain-driven Design (Ddd), Event Storming, And Designing Sustainable Architectures In Demanding, Regulated Environments
- Multi-site And Role Management: Implementing And Migrating Complex Cms Systems (Headless Cms Approach, Multi-site, Multi-company), Developing And Implementing Comprehensive Role And Permission Concepts
- Cloud And Infrastructure Management: Migrating And Managing Complex It Systems In Cloud Environments (Aws, Oracle), Moving And Optimizing On Cloud Platforms To Increase System Flexibility
- Supply Chain And Erp: Extensive Experience In Erp Integration For National And International Processes In Billing, Credit Management, And Inventory Management, Specialized In Analyzing And Implementing Complex Requirements
- Roadmap And Delivery Management: Developing And Coordinating Roadmaps For Features, Releases, And Go-lives, Managing And Executing Short-term And Strategic Project Milestones
- Stakeholder And Team Coordination: Leading Cross-departmental Projects With Internal And External Stakeholders, Coordinating Local And Offshore Teams (E.g., In India)
- Task Force And Compliance Projects: Leading And Taking Delivery Responsibility For Task Force Projects (E.g., Consent Layer Database, Integration With The German Central Register Of Foreigners), Ensuring Compliance With Legal Requirements And Monitoring Rollouts
- Security And Risk Management: Responsible For Dev, Sec, And Ops Topics Including Threat Analysis, Penetration Tests, Environment Hardening, Residual Risk Declaration, And Business Continuity Planning
- Milestone Presentations And C-level Reporting: Regularly Presenting Progress And Milestones To C-level Decision-makers
My Core Competencies
- Project Planning And Management: Planning Projects In An International Corporate Environment, Strategic Project Planning, Budgeting, Team Assembly, Reviewing Tenders, Agile And Waterfall Methods (E.g., Jira, Confluence, Ms Project, Enterprise Architect, Asana, Innovator, Instagantt, Etc.), Decision Support, Reporting To Boards And Other Decision-makers
- E-commerce
- Cms/crm/erp: Magento, Wordpress, Typo3, Magnolia, Drupal, Cms Training, Multi-marketplace And Platform Solutions, Salesforce, Sap S/4 Hana
- Process Optimization And Requirements Analysis: Analysis And Optimization Of It And Business Processes, Business Analysis, Bpmn, Uml, Data Modeling, Requirements Analysis, Conducting Workshops, Event Storming, Requirements Analysis (Ireb)
- Agile Development: Scrum Master, Product Owner, Crystal Clear, User Stories, Heart Of Agile, Bdd (Behavior-driven Development), Tdd (Test-driven Development)
- Risk Management: Identification, Likelihood, Assessment, Mitigation, Monitoring, Documentation, And Communication To Boards Or Other Decision-makers
- Presentation: Soft Skills In Presenting And Moderating, Acting As A Translator Between It, Specialists, Product Owners, And Other Stakeholders
- Executive Management: Strategic Planning, Leadership, Negotiations, Cost Management, Product Development
Skills From My First 10 Years, When I Was Still Developing Myself
- It: Java, Html 5.0, Css 3.0, Xml, Xsd, Soap, C++, C#, Vb, .Net, Sql, Mysql, Oracle, Ms Sql, Gui Design, Ui/ux Design, Database And System Migration, Crm & Erp Systems, Uml, Maps (Microsoft Action Pack Subscriber)
- Servers: Mysql, Oracle, Unix, Windows, Centos 6.8, Ms Exchange, Ms Sql, Domain Planning, Building And Cabling Servers
Skills From My Publishing Work At The Magazine 'Kitzbühel'
- Design/typography (Web & Print): Adobe Cloud (Dreamweaver Cc, Photoshop Cc, Illustrator Cc, Fireworks Cc, Indesign Cc, Digital Publishing Suite, Typekit, Flash Cc)
- Social Media Marketing: Facebook, Twitter, Instagram
- Seo: Seo, Sem, Google Tag Manager, Google Analytics, Facebook Ads Manager, Keyword Building
Languages
Education
Media Studies with a Minor in Psychology
University of Innsbruck
Business Administration · Innsbruck, Austria
University of Salzburg
Computer Science · Salzburg, Austria
Profile
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