Mareen D.
Freelance Consultant
Experience
Mar 2019 - Present
6 years 9 monthsBerlin, Germany
Freelance Consultant
Freelance Consultant
- Interim management
- Campaign development, steering and implementation
- Project management in all brand strategic areas: ATL, BTL, Digital & Social Media Marketing, Influencer Marketing, DOOH, POS, PR, trade fairs, events, sales literature
- Projects for Beiersdorf AG (Global NIVEA Brand Team: NIVEA Brand Purpose Campaign; NIVEA Int. Marketing Team: Global Communication Lead)
- Projects for Agentur Achtung! (client: eBay)
- Projects for Agentur Popular Group GmbH (various projects)
- Organization and execution of pitch processes for Krombacher Brauerei GmbH & Co. KG and Schweppes Deutschland
Oct 2018 - Feb 2019
5 monthsClient Service Director
Agentur Grabarz & Partner
- Managed the Porsche AG account
Jan 2015 - Sep 2018
3 years 9 monthsClient Service Director
Agentur FCB Global
- Managed the Beiersdorf AG account (brands NIVEA, Labello, and Florena)
- Supported new business projects
Oct 2011 - Nov 2014
3 years 2 monthsGlobal Account Director
Agentur Leagas Delaney
- Managed the following clients: Wempe, J.J. Darboven, Parship, Advocard, Alno Küchen, Plant for the Planet, Followfish
- Supported new business projects
Aug 2004 - Jan 2007
2 years 6 monthsGlobal Account Director
TBWA\Worldwide
- Managed the following clients: Beiersdorf AG (NIVEA Visage global), Etihad Airways, Tchibo International, McCain
- Supported new business projects
Feb 2003 - Jul 2004
1 year 6 monthsFreelance Consultant
Freelance Consultant
- Campaign development, steering and implementation
- Project management
- Projects for TBWA\ Berlin (Sony PlayStation, Siemens Mobile, Kunstmagazin Monopol)
- Projects for Fritzsch & Mackat Berlin (various projects)
- Evaluation of an international project for FCB Wilkens, Berlin
Jul 2001 - Jan 2003
1 year 7 monthsSenior Account Manager
FCB Wilkens Agency
- Client management for Beiersdorf AG (Juvena International)
Feb 2000 - Jun 2001
1 year 5 monthsAccount Manager
Select World Agency
- Client management for JOOP Fashion, Lancaster Paris (perfume brands Jil Sander, JOOP and Davidoff), Rena Lange
Nov 1998 - Jan 2000
1 year 3 monthsJunior Account Manager
Ammirati Puris Lintas
- Client management for Unilever (Langnese), Mercedes Benz, J&J (Carefree)
Summary
With my many years of professional experience in marketing, advertising, and customer service (national & international), I can be deployed as a Global Account Lead/Client Service Director/Marketing & Brand Manager or Senior Project Manager.
My focus is on developing and implementing communication strategies on the company or agency side – integrated across all channels. I also focus on building strong client relationships and ensuring effective project management from concept to completion.
Languages
German
NativeEnglish
AdvancedFrench
IntermediateEducation
Oct 2011 - Nov 2014
Leuphana Universität Lüneburg
Diploma in Business Administration, focus on Marketing · Business Administration · Lüneburg, Germany
Aug 1984 - Aug 1991
Gymnasium Andreanum Hildesheim
German high school diploma (Abitur) · Hildesheim, Germany
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