Kristina D.
Marketing Executive
Experience
Jun 2024 - Present
1 year 5 monthsMarketing Executive
Foliberius LLP
- Lead marketing strategy and campaigns for a distributed team, focusing on AI-powered search optimisation, content moderation and prompt engineering to improve conversion rates.
- Manage a portfolio of client projects, balancing quality, efficiency and scale while ensuring deliverables align with brand voice and growth objectives.
- Implement no-code automation workflows (e.g., Zapier) to streamline content production and reporting, reducing manual effort by 40%.
- Provide strategic guidance to content managers on using AI tools (ChatGPT, Claude, Midjourney) for copywriting, social media and marketing collateral.
Jan 2024 - Dec 2024
1 yearFounder & Designer
H2purus.com
- Conceptualised, built and launched a website promoting sustainable hydrogen solutions.
- Oversaw UX/UI design, brand narrative and technical implementation using Webflow and custom scripts.
- Integrated AI-driven content generation and automated workflows for updates, resulting in a professional online presence recognised by industry peers.
Jan 2023 - Present
2 years 10 monthsCopywriter & Content Strategist
Freelance
- Architect and execute content strategies for B2B and B2C clients, translating complex ideas into clear, engaging and SEO-optimised copy that drives traffic and conversions.
- Operate AI-powered content workflows using tools like ChatGPT and Claude to generate first drafts, refine tone and scale article production; achieved 4× productivity gains while maintaining quality standards.
- Collaborate with founders and marketing directors to refine brand voice and messaging; manage client expectations and deliverables across 6–8 concurrent accounts.
- Identify patterns and opportunities across clients to develop reusable templates and process documentation, improving consistency and turnaround times.
Jan 2013 - Dec 2020
8 yearsManaging Director / Shareholder
Feydom Interiors Malta Ltd.
- Spearheaded strategic vision and operational execution for a retail franchise, overseeing marketing, sales, manufacturing and customer experience.
- Built and led a high-performing team of 15+, instituting processes and performance metrics that improved productivity and retention.
- Launched multi-channel marketing strategies that expanded market reach and doubled annual revenue; managed budgets and negotiated with vendors.
- Introduced early AI-driven analytics tools to monitor customer sentiment and optimize product offerings.
Jan 2007 - Dec 2016
10 yearsMalta
Social Media Marketer
Freelance
- Pioneered social media presence for various brands, developing data-driven campaigns on Facebook, Instagram and Pinterest that increased engagement by up to 300%.
- Managed the full content lifecycle: concept, photography, copywriting, scheduling, analysis and community engagement.
- Provided backend administration and analytics reporting to clients, highlighting campaign performance and ROI.
Jan 2005 - Dec 2007
3 yearsMdina, Malta
Operations & Marketing Manager
San Pedro Ltd.
- Orchestrated 360° guest experience for a historic cultural attraction, managing operations for a museum, theatre, restaurant and retail store.
- Directed PR efforts and crafted all promotional materials; secured features in local press and increased visitor numbers by 25%.
- Recruited, trained and managed a multidisciplinary team; implemented HR processes that improved staff performance.
Summary
Seasoned marketing strategist and managing editor with 15+ years’ experience leading content, marketing and operations across B2B and B2C environments.
Adept at translating high-level marketing goals into scalable content strategies and AI-powered workflows that drive growth.
Proven ability to manage remote teams, oversee multiple client accounts simultaneously and serve as the quality control gatekeeper between clients and automated content systems.
Skilled in leveraging large language models (ChatGPT, Claude), no-code automation tools and data analytics to optimize content production while preserving editorial integrity.
Passionate about combining human creativity with AI automation to deliver end-to-end growth solutions.
Languages
Serbian
NativeEnglish
AdvancedItalian
AdvancedSpanish
IntermediateMaltese
IntermediateEducation
Oct 2000 - Jun 2004
University of Malta
Bachelor of Communications · Malta
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