Kalum Alleyne - Senior SEO Content Writer

Q: Where is Kalum based?

Kalum is based in Barcelona, Spain .

Q: What languages does Kalum speak?

Kalum speaks the following languages: English (Native), Spanish (Advanced) .

Q: How many years of experience does Kalum have?

Kalum has at least 4 years of experience. During this time, Kalum has worked in at least 5 different roles and for 4 different companies . The average length of individual experience is 1 year and 10 months . Note that Kalum may not have shared all experience and actually has more experience.

Q: What is Kalum's latest experience?

Kalum's most recent position is Senior SEO Content Writer at Metricool .

Q: What companies has Kalum worked for in recent years?

In recent years, Kalum has worked for Metricool , Netenders , Vime Digital , and Top Doctors .

Q: Which industries is Kalum most experienced in?

Kalum is most experienced in industries like Retail , Information Technology (IT) , and Advertising . Kalum also has some experience in Healthcare .

Q: Which business areas is Kalum most experienced in?

Kalum is most experienced in business areas like Marketing .

Q: What is Kalum's education?

Kalum holds a Bachelor in English from Coventry University .

Recommended expert

Barcelona, Spain

Experience

Dec 2024 - Present

1 year 3 months

Spain

Senior SEO Content Writer

Metricool

Developed content strategy for Metricool (SaaS), increasing UK registers by over 20% since April 2025
Conducted in-depth keyword research and competitive analysis to identify content opportunities and gaps in the market
Wrote and edited high-quality, long-form content, including articles, case studies, and e-books, optimized for search engines and user engagement
Collaborated with marketing and product teams to align content with overall business goals and product launches
Utilized SEO tools such as SEMrush, Ahrefs, and Google Analytics to monitor performance, analyze content effectiveness, and report on key metrics

Jun 2023 - Oct 2024

1 year 5 months

Barcelona, Spain

Content Manager (Promotion)

Netenders

Managed content for multiple markets, overseeing the process from copywriter briefing to publishing
Established keyword research process, tone of voice, and SEO research copywriting guidelines for e-commerce content strategy
Planned, produced, and edited B2B and B2C marketing content in alignment with yearly events
Performed SEO content optimization, analysis, and research, optimizing existing content and identifying new opportunities
Conducted SEO copywriting and editing
Coordinated translation projects

Oct 2022 - Jun 2023

9 months

Barcelona, Spain

Expertise SEO Copywriter

Netenders

Wrote copy for product and category descriptions, SEO landing pages, digital PR campaigns, blogs, and company info pages
Proofread and edited existing copy to drive organic traffic and sales
Collaborated with product and design teams to improve user experience
Created marketing copy for emails, social media, and website banners
Utilized Google Analytics, Google Search Console, and Semrush

Nov 2021 - May 2022

7 months

Barcelona, Spain

Wordpress SEO Copywriter

Vime Digital

Wrote sports and iGaming copy in line with detailed link building briefs
Edited and revised content from in-house copywriters
Utilized AI prompt engineering for content creation
Worked with CMS

Apr 2021 - Nov 2021

8 months

Barcelona, Spain

Content Editor

Top Doctors

Collaborated with doctors to create personalised profiles and write informative articles based on patients’ search queries
Wrote SEO-optimised condition and treatment descriptions
Created and edited video content for YouTube

Industries Experience

See where this freelancer has spent most of their professional time. Longer bars indicate deeper hands-on experience, while shorter ones reflect targeted or project-based work.

Experienced in Retail (1.5 years), Information Technology (1 year), Advertising (1 year), and Healthcare (0.5 years).

Retail

Information Technology

Advertising

Healthcare

Business Areas Experience

The graph below provides a cumulative view of the freelancer's experience across multiple business areas, calculated from completed and active engagements. It highlights the areas where the freelancer has most frequently contributed to planning, execution, and delivery of business outcomes.

Experienced in Marketing (4.5 years).

Marketing

Summary

Experienced copywriter, editor and content manager specialising in SEO, with over 5 years of experience in different fields including e-commerce, health, technology, SaaS, travel, finance, sport and gaming.

Skills

Seo Copywriting
Copy Editing
Seo Content Strategy For E-commerce- Established Kw Research Process, Tov And Copywriting Guidelines
Seo Research
B2b And B2c Marketing Content- Planning, Production And Editing In Alignment With Yearly Events
Seo Content Optimisation
Content Management
Seo Copywriting & Editing
Content Strategy
Translation Project Coordination
Seo Copywriter
Copy For Product & Category Descriptions, Seo Landing Pages, Digital Pr Campaigns, Blogs And Company Info Pages
Google Analytics
Google Search Console
Marketing Copy For Emails, Social Media And Website Banners
Semrush
Wordpress
Ai Prompt Engineering
Cms

Languages

English

Native

Spanish

Advanced

Education

Oct 2010 - Jun 2013

Coventry University

BA · English · Coventry, United Kingdom

Profile

Created

November 2025

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Frequently asked questions

Do you have questions? Here you can find further information.

Where is Kalum based?

Kalum is based in Barcelona, Spain.

What languages does Kalum speak?

Kalum speaks the following languages: English (Native), Spanish (Advanced).

How many years of experience does Kalum have?

Kalum has at least 4 years of experience. During this time, Kalum has worked in at least 5 different roles and for 4 different companies. The average length of individual experience is 1 year and 10 months. Note that Kalum may not have shared all experience and actually has more experience.

What roles would Kalum be best suited for?

Based on recent experience, Kalum would be well-suited for roles such as: Senior SEO Content Writer, Content Manager (Promotion), Expertise SEO Copywriter.

What is Kalum's latest experience?

Kalum's most recent position is Senior SEO Content Writer at Metricool.

What companies has Kalum worked for in recent years?

In recent years, Kalum has worked for Metricool, Netenders, Vime Digital, and Top Doctors.

Which industries is Kalum most experienced in?

Kalum is most experienced in industries like Retail, Information Technology (IT), and Advertising. Kalum also has some experience in Healthcare.

Which business areas is Kalum most experienced in?

Kalum is most experienced in business areas like Marketing.

What is Kalum's education?

Kalum holds a Bachelor in English from Coventry University.

What is the availability of Kalum?

Kalum is immediately available part-time for suitable projects.

What is the rate of Kalum?

Kalum's rate depends on the specific project requirements. Please use the Meet button on the profile to schedule a meeting and discuss the details.