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Kalum A.

Senior SEO Content Writer

Barcelona, Spain

Experience

Dec 2024 - Present
1 year 1 month
Spain

Senior SEO Content Writer

Metricool

  • Content strategy for Metricool (SaaS), increased UK registers by over 20% since April 2025
  • In-depth keyword research and competitive analysis to identify content opportunities and gaps in the market
  • Writing and editing high-quality, long-form content, including articles, case studies, and e-books, optimized for search engines and user engagement
  • Collaborate with the marketing and product teams to align content with overall business goals and product launches
  • Utilize SEO tools such as SEMrush, Ahrefs, and Google Analytics to monitor performance, analyze content effectiveness, and report on key metrics
Jun 2023 - Oct 2024
1 year 5 months
Barcelona, Spain

Content Manager (Promotion)

Netenders

  • SEO copywriting
  • Copy editing
  • Content management for multiple markets; from copywriter briefing to publishing
  • Established keyword research process, tone of voice, and SEO research copywriting guidelines for e-commerce content strategy
  • Planning, production and editing of B2B and B2C marketing content in alignment with yearly events
  • SEO analysis and research; optimising existing content and finding new opportunities
  • SEO content optimisation
  • Content strategy
  • Translation project coordination
Oct 2022 - Jun 2023
9 months
Barcelona, Spain

Expertise SEO Copywriter

Netenders

  • Copy for product & category descriptions, SEO landing pages, digital PR campaigns, blogs and company info pages
  • Proofreading and editing existing copy to drive organic traffic and sales
  • Collaborating with product and design teams to improve UX
  • Marketing copy for emails, social media and website banners
Nov 2021 - May 2022
7 months
Barcelona, Spain

WordPress SEO Copywriter

Vime Digital

  • Writing sports and iGaming copy in line with detailed link building briefs
  • Editing and revising content from in-house copywriters
Apr 2021 - Nov 2021
8 months
Barcelona, Spain

Content Editor

Top Doctors

  • Collaborating with doctors to make personalised profiles and write informative articles based on patients’ search queries
  • Writing SEO-optimised condition and treatment descriptions
  • Creating and editing video content for YouTube

Summary

Experienced copywriter, editor and content manager specialising in SEO, with over 5 years of experience in different fields including e-commerce, health, technology, SaaS, travel, finance, sport and gaming.

Languages

English
Native
Spanish
Advanced

Education

Oct 2010 - Jun 2013

Coventry University

BA · English · Coventry, United Kingdom

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