Kalum A.
Senior SEO Content Writer
Experience
Dec 2024 - Present
1 yearSpain
Senior SEO Content Writer
Metricool
- Content strategy for Metricool (SaaS), increased UK registers by over 20% since April 2025
- In-depth keyword research and competitive analysis to identify content opportunities and gaps in the market
- Writing and editing high-quality, long-form content, including articles, case studies, and e-books, optimized for search engines and user engagement
- Collaborate with the marketing and product teams to align content with overall business goals and product launches
- Utilize SEO tools such as SEMrush, Ahrefs, and Google Analytics to monitor performance, analyze content effectiveness, and report on key metrics
Jun 2023 - Oct 2024
1 year 5 monthsBarcelona, Spain
Content Manager (Promotion)
Netenders
- SEO copywriting
- Copy editing
- Content management for multiple markets; from copywriter briefing to publishing
- Established keyword research process, tone of voice, and SEO research copywriting guidelines for e-commerce content strategy
- Planning, production and editing of B2B and B2C marketing content in alignment with yearly events
- SEO analysis and research; optimising existing content and finding new opportunities
- SEO content optimisation
- Content strategy
- Translation project coordination
Oct 2022 - Jun 2023
9 monthsBarcelona, Spain
Expertise SEO Copywriter
Netenders
- Copy for product & category descriptions, SEO landing pages, digital PR campaigns, blogs and company info pages
- Proofreading and editing existing copy to drive organic traffic and sales
- Collaborating with product and design teams to improve UX
- Marketing copy for emails, social media and website banners
Nov 2021 - May 2022
7 monthsBarcelona, Spain
WordPress SEO Copywriter
Vime Digital
- Writing sports and iGaming copy in line with detailed link building briefs
- Editing and revising content from in-house copywriters
Apr 2021 - Nov 2021
8 monthsBarcelona, Spain
Content Editor
Top Doctors
- Collaborating with doctors to make personalised profiles and write informative articles based on patients’ search queries
- Writing SEO-optimised condition and treatment descriptions
- Creating and editing video content for YouTube
Summary
Experienced copywriter, editor and content manager specialising in SEO, with over 5 years of experience in different fields including e-commerce, health, technology, SaaS, travel, finance, sport and gaming.
Languages
English
NativeSpanish
AdvancedEducation
Oct 2010 - Jun 2013
Coventry University
BA · English · Coventry, United Kingdom
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