Guido M.

Managing Director EMEA/Asia (Project Engagement: International Management: Middle East)

Bergisch Gladbach, Germany

Experience

Jan 2010 - Dec 2010
1 year

Managing Director EMEA/Asia (Project Engagement: International Management: Middle East)

Consulting and Training Company (West Germany)

Establishing the training and consulting business in the Middle East, primarily in the United Arab Emirates, Oman, Bahrain and Qatar.

My contributions:

  • Establishing business contacts and active selling, personal customer approach, taking part in delegation trips, managing and monitoring the partner in Abu Dhabi (consulting company for business development), preparing and presenting proposals to clients on-site, traveling to the Middle East roughly every six weeks (sometimes for several weeks), participating in local events, member of the German Business Council Abu Dhabi, conducting workshops and training sessions for clients, mostly Emiratis

Results:

  • Preparation for company establishment in Abu Dhabi in 2010, first commissions and execution of consulting and training projects on site.
Sep 2004 - May 2015
10 years 9 months
Aachen, Germany

Senior Business Consultant and Master Trainer Middle East and South East Asia (on a project basis as IM)

Europhil Consulting GmbH

Business development in the Middle East (Abu Dhabi, Dubai, Ras al Khaimah, Oman, Bahrain, Qatar) for HR management consulting and leadership training, education and professional development. 30 employees, €6 million revenue.

  • Active participation in delegation trips to Oman, Dubai, Abu Dhabi and Bahrain/Qatar in 2004/2005, including follow-up and visits to potential clients on site, creation of training and consulting proposals, negotiations with local Arabs and expats (industry and government)
  • Networking and sales on site (Abu Dhabi and Dubai), including cooperation with a local consulting and business development company in Abu Dhabi
Jan 1994 - Aug 2023
29 years 8 months
Bergisch Gladbach, Germany

Freelance IM, Senior Management Consultant in HR Development, Trainer and Coach

Freelancer

  • Setting up a branch in Dubai/UAE for management consulting and training for a German consulting company
  • Analysis of existing training and development programs in relation to company goals and current market developments nationally and internationally, sales of training services (domestic/international)
  • Development of training concepts both technically and didactically, from classic training manuals to train-the-trainer workshop materials
  • Piloting trainings, their evaluation, roll-out of the entire training project as trainer/workshop coach
  • Conducting training sessions and workshops on site (in German and English) for employees and their managers
  • Personal coaching for employees, specialists and managers to support them and help them apply skills in everyday practice
Apr 1993 - Sep 1993
6 months
Herford, Germany

Head of Public Relations

Felsenkeller Brewery

  • Cost, budget, professional and disciplinary responsibility for staff (20 employees)
  • Selection, planning, execution responsibility and control of national trade fairs, exhibitions, sports and cultural events and sponsorship based on the company's marketing strategy
  • Internal and external public relations including press contacts
Oct 1991 - Mar 1993
1 year 6 months
Cologne, Germany

Inside Sales Manager

Dom Brewery GmbH

  • Cost, budget, functional and disciplinary personnel responsibility (5 employees)
  • Sales controlling with customer monitoring
  • Supporting the field sales team with prepared customer data
  • Sales logistics (route planning for short and long distances)
  • Active telephone sales through inbound and outbound calls
  • Event marketing and sponsorship (selection, planning, execution responsibility and control of national trade fairs, exhibitions, sports and cultural events and sponsorship based on the company's marketing strategy)
Oct 1990 - Oct 1990
1 month
Neubrandenburg, Germany

Sales and Acquisition Assignment

Nordbräu Neubrandenburg und Stadtbrauerei Leipzig

  • Sales consulting and active on-site sales
Jul 1990 - Jun 1991
1 year
Cologne, Germany

Sales-Oriented Trainee Program

Dom-Brauerei GmbH

  • Sales and sales promotion in retail and gastronomy
  • Customer care
  • Brewery marketing and event marketing
Jul 1981 - Jun 1983
2 years
Cologne, Germany

Reserve Officer Career (Rank: Reserve Lieutenant)

Transport-Bataillon 801

  • Transport service and recruit training
Germany

Management Training Project in the Food Sector (Meat Processing)

Food industry company (industrial slaughtering, approx. 1500 employees nationwide, 2 locations in Germany)

Basic training from deputy machine operator to shift/department manager on leadership basics and dealing with B-to-B customers.

My contributions:

  • Training plan development and alignment with senior management, project management for one site, coordination and alignment with HR development, conducting management trainings for top executives, evaluating the entire training project

Results:

  • High acceptance of the training project by participants and clients, institutionalization of the entire process for subsequent managers, transfer to other companies in the group
Germany

Sales/Customer Service Training and Coaching

Pharma company (400 employees in Northern Germany, 1500 in Europe)

Reorganization of a product line, team building and training of a newly formed product line regional manager team. Integration and onboarding support for the new sales manager.

  • Step:

  • Integration of the two new regional sales managers, coaching of the "old" and "new" sales managers, restructuring of the 4 regional sales areas, training of the sales staff in CRM and negotiation strategies with doctors and clinics.

  • Step:

  • Sales manager team building with team coaching, conference calls and individual coaching/consulting

  • Step:

  • Integration of the new sales manager into the sales team

Results:

  • Increase in market share in a declining market, development of a market- and customer-oriented sales team.
Germany

Development and delivery of training concepts

Various clients (manufacturing, automotive companies, construction trades, health insurance funds, employers' liability

Development and delivery of a training program for the target group: blue-collar workers and salaried employees.

Own responsibilities:

  • Analysis of the existing HR development process, interviews with managers for needs analysis, creation of a rough plan for trainings, conducting pilot seminars, development of the training plan, assessment centers for internal and external trainers, train-the-trainer training
  • Delivery of the training sessions including own training events
  • Cost control

Evaluation and monitoring:

  • Measuring the implementation of training content in practice and with the client through feedback rounds

Results:

  • Established an HR development system and increased employee and customer satisfaction

Summary

  • IM/Trainer/Coach/Consultant for training and professional development programs from needs analysis through planning and piloting to roll-out – national and international
  • Conduct roll-outs as IM/Trainer and coach at home and abroad, in English
  • Very good knowledge of the German training and continuing education market, including funding programs by the Employment Agency (AA)
  • Coordination and development of training manuals and training sessions (online and classroom), e.g. for leadership, communication and sales
  • Consulting, training and implementation experience in all areas of strategic and operational HR development: individual and group training (classroom, on-site or via Skype or video conference), onboarding training and know-how transfer, for employees, specialists and managers of corporations and SMEs (B2B, B2C) nationally and internationally.
  • Selecting and leading trainer teams as master trainer (train-the-trainer), with my own training contribution, e.g. as co-trainer on-site
  • International project, training and coaching experience in the Middle East (UAE, Qatar, Bahrain, Oman), Lithuania, Slovenia, Greece and Southeast Asia

Languages

German
Native
English
Advanced

Education

Oct 1985 - Mar 1990

Cologne University of Applied Sciences

Diploma in Business Administration (FH) · Business Administration · Cologne, Germany

Oct 1983 - Sep 1985

Cologne University of Applied Sciences

Production Engineering · Cologne, Germany

Sep 1979 - Jun 1981

Hildegard von Bingen High School

High School Diploma (Abitur) · Cologne, Germany

...and 1 more

Certifications & licenses

NLP Trainer according to DVNLP guidelines

DVNLP e.V.

Certification as consultant for implementation and evaluation of the BIP (Bochum Inventory for Occupational Personality Description)

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