Foued Krichel - Chief Digital Officer - Digital Strategy, E-commerce, Growth, Media & Customer Experience

Q: Where is Foued based?

Foued is based in Nîmes, France .

Q: What languages does Foued speak?

Foued speaks the following languages: French (Native), Arabic (Advanced), English (Advanced) .

Q: How many years of experience does Foued have?

Foued has at least 15 years of experience. During this time, Foued has worked in at least 3 different roles and for 4 different companies . The average length of individual experience is 4 years and 9 months . Note that Foued may not have shared all experience and actually has more experience.

Q: What is Foued's latest experience?

Foued's most recent position is Chief Digital Officer at NaanWay .

Q: What companies has Foued worked for in recent years?

In recent years, Foued has worked for NaanWay .

Q: Which industries is Foued most experienced in?

Foued is most experienced in industries like Insurance , Manufacturing , and Food and Beverage . Foued also has some experience in Advertising .

Q: Which business areas is Foued most experienced in?

Foued is most experienced in business areas like Operations , Finance , and Marketing . Foued also has some experience in Accounting and Supply Chain Management .

Q: Which industries has Foued worked in recently?

Foued has recently worked in industries like Food and Beverage .

Q: Which business areas has Foued worked in recently?

Foued has recently worked in business areas like Finance , Marketing , and Operations .

Recommended expert

Nîmes, France

Experience

Jan 2019 - Dec 2022

4 years

Taza, Morocco

Chief Digital Officer

NaanWay

Built and led the end-to-end digital, commercial, and operational strategy of a restaurant business from launch to steady-state operations.
Held full accountability for P&L, capital deployment (over 1,000,000 MAD), pricing strategy, customer acquisition, and margin control.
Designed and executed the complete digital ecosystem and brand identity, including positioning, visual system, and performance-driven social acquisition.
Achieved 80 - 115 daily customers and approximately 85,000 MAD in monthly revenue during stabilized operations despite COVID and inflationary pressures.
Negotiated supplier contracts delivering 12% cost reduction and strengthened operating margin discipline.
Produced a bank-grade expansion business plan for a second location (Fes), modeling over 2.1M MAD in projected investment.

Jan 2015 - Dec 2019

5 years

Levallois-Perret, France

Senior Finance & Operations Manager

Balcia Insurance SE

Led finance and operational governance for the French branch of a regulated European insurance group.
Ensured compliance with French regulations, group accounting standards, and internal control frameworks.
Owned budgeting, financial planning, cost monitoring, and management reporting to support executive decision-making.
Supervised monthly, quarterly, and annual closing cycles with audit-level accuracy.
Managed relationships with statutory auditors, external auditors, banks, and public authorities.
Implemented broker audit processes, strengthening compliance, risk control, and operational transparency.
Acted as cross-functional finance partner to underwriting, operations, and group stakeholders.

Jan 2013 - Dec 2015

3 years

Paris, France

Accountant - Operations & Group Support

Ogilvy & Mather

Supported group-level financial operations within a multinational communications group.
Managed intercompany accounting and reconciliations across multiple legal entities.
Contributed to monthly and annual closing processes, including provisions and account analysis.
Operated within complex, system-driven governance environments (SAP BFC, AS400).
Coordinated treasury activities and prepared statutory tax declarations.
Contributed to consolidation accuracy and group reporting reliability.

Jan 2007 - Dec 2011

5 years

United Kingdom

Chief Digital Officer

London International New Media Ltd

Built and operated a B2B digital printing platform serving international clients (PrintNumberOne.com).
Defined pricing strategy, digital acquisition channels, and end-to-end customer workflows.
Structured international supply chain with manufacturing partners in Taiwan and UK-based fulfillment.
Designed branded corporate materials and managed digital production pipelines from order to delivery.
Led all digital, operational, and commercial decision-making.

Industries Experience

See where this freelancer has spent most of their professional time. Longer bars indicate deeper hands-on experience, while shorter ones reflect targeted or project-based work.

Experienced in Insurance (5 years), Manufacturing (5 years), Food and Beverage (4 years), and Advertising (3 years).

Insurance

Manufacturing

Food and Beverage

Advertising

Business Areas Experience

The graph below provides a cumulative view of the freelancer's experience across multiple business areas, calculated from completed and active engagements. It highlights the areas where the freelancer has most frequently contributed to planning, execution, and delivery of business outcomes.

Experienced in Operations (13 years), Finance (10 years), Marketing (9 years), Accounting (7 years), and Supply Chain Management (5 years).

Operations

Finance

Marketing

Accounting

Supply Chain Management

Summary

Interim Chief Digital & Transformation Officer with 15+ years experience leading digital strategy, growth and organizational transformation across international markets. Built and scaled digital operations, platforms, CX and commerce capabilities while aligning strategic roadmaps with commercial performance. Proven at delivering transformation in fast-paced, PE-backed, and matrix environments. Available for interim mandates.

Skills

Digital Strategy & Digital Transformation
E-commerce & Revenue Growth
Customer Experience (Cx)
Data & Analytics
P&l Ownership & Capital Allocation
Business Operations & Structuring
Executive Leadership & Governance
Cross-functional & Stakeholder Management
International & Gcc Market Exposure

Languages

French

Native

Arabic

Advanced

English

Advanced

Education

Oct 2024 - Jun 2025

MBA, Chief Digital Officer · Digital Strategy Expert

Oct 2011 - Jun 2012

Bachelor’s Degree · Business & Management

Profile

Created

January 2026

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Frequently asked questions

Do you have questions? Here you can find further information.

Where is Foued based?

Foued is based in Nîmes, France.

What languages does Foued speak?

Foued speaks the following languages: French (Native), Arabic (Advanced), English (Advanced).

How many years of experience does Foued have?

Foued has at least 15 years of experience. During this time, Foued has worked in at least 3 different roles and for 4 different companies. The average length of individual experience is 4 years and 9 months. Note that Foued may not have shared all experience and actually has more experience.

What roles would Foued be best suited for?

Based on recent experience, Foued would be well-suited for roles such as: Chief Digital Officer, Senior Finance & Operations Manager, Accountant - Operations & Group Support.

What is Foued's latest experience?

Foued's most recent position is Chief Digital Officer at NaanWay.

What companies has Foued worked for in recent years?

In recent years, Foued has worked for NaanWay.

Which industries is Foued most experienced in?

Foued is most experienced in industries like Insurance, Manufacturing, and Food and Beverage. Foued also has some experience in Advertising.

Which business areas is Foued most experienced in?

Foued is most experienced in business areas like Operations, Finance, and Marketing. Foued also has some experience in Accounting and Supply Chain Management.

Which industries has Foued worked in recently?

Foued has recently worked in industries like Food and Beverage.

Which business areas has Foued worked in recently?

Foued has recently worked in business areas like Finance, Marketing, and Operations.

What is Foued's education?

Foued holds a Master in Digital Strategy Expert and a Bachelor in Business & Management.

What is the availability of Foued?

Foued is immediately available full-time for suitable projects.

What is the rate of Foued?

Foued's rate depends on the specific project requirements. Please use the Meet button on the profile to schedule a meeting and discuss the details.