Foued Krichel - Chief Digital Officer - Digital Strategy, E-commerce, Growth, Media & Customer Experience

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Nîmes, France

Experience

Jan 2019 - Dec 2022

4 years

Taza, Morocco

Chief Digital Officer

NaanWay

Built and led the end-to-end digital, commercial, and operational strategy of a restaurant business from launch to steady-state operations.
Held full accountability for P&L, capital deployment (over 1,000,000 MAD), pricing strategy, customer acquisition, and margin control.
Designed and executed the complete digital ecosystem and brand identity, including positioning, visual system, and performance-driven social acquisition.
Achieved 80 - 115 daily customers and approximately 85,000 MAD in monthly revenue during stabilized operations despite COVID and inflationary pressures.
Negotiated supplier contracts delivering 12% cost reduction and strengthened operating margin discipline.
Produced a bank-grade expansion business plan for a second location (Fes), modeling over 2.1M MAD in projected investment.

Jan 2015 - Dec 2019

5 years

Levallois-Perret, France

Senior Finance & Operations Manager

Balcia Insurance SE

Led finance and operational governance for the French branch of a regulated European insurance group.
Ensured compliance with French regulations, group accounting standards, and internal control frameworks.
Owned budgeting, financial planning, cost monitoring, and management reporting to support executive decision-making.
Supervised monthly, quarterly, and annual closing cycles with audit-level accuracy.
Managed relationships with statutory auditors, external auditors, banks, and public authorities.
Implemented broker audit processes, strengthening compliance, risk control, and operational transparency.
Acted as cross-functional finance partner to underwriting, operations, and group stakeholders.

Jan 2013 - Dec 2015

3 years

Paris, France

Accountant - Operations & Group Support

Ogilvy & Mather

Supported group-level financial operations within a multinational communications group.
Managed intercompany accounting and reconciliations across multiple legal entities.
Contributed to monthly and annual closing processes, including provisions and account analysis.
Operated within complex, system-driven governance environments (SAP BFC, AS400).
Coordinated treasury activities and prepared statutory tax declarations.
Contributed to consolidation accuracy and group reporting reliability.

Jan 2007 - Dec 2011

5 years

United Kingdom

Chief Digital Officer

London International New Media Ltd

Built and operated a B2B digital printing platform serving international clients (PrintNumberOne.com).
Defined pricing strategy, digital acquisition channels, and end-to-end customer workflows.
Structured international supply chain with manufacturing partners in Taiwan and UK-based fulfillment.
Designed branded corporate materials and managed digital production pipelines from order to delivery.
Led all digital, operational, and commercial decision-making.

Summary

Interim Chief Digital & Transformation Officer with 15+ years experience leading digital strategy, growth and organizational transformation across international markets. Built and scaled digital operations, platforms, CX and commerce capabilities while aligning strategic roadmaps with commercial performance. Proven at delivering transformation in fast-paced, PE-backed, and matrix environments. Available for interim mandates.

Skills

Digital Strategy & Digital Transformation
E-commerce & Revenue Growth
Customer Experience (Cx)
Data & Analytics
P&l Ownership & Capital Allocation
Business Operations & Structuring
Executive Leadership & Governance
Cross-functional & Stakeholder Management
International & Gcc Market Exposure

Languages

French

Native

Arabic

Advanced

English

Advanced

Education

Oct 2024 - Jun 2025

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MBA, Chief Digital Officer · Digital Strategy Expert

Oct 2011 - Jun 2012

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Bachelor’s Degree · Business & Management

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Experience

Chief Digital Officer

NaanWay

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Balcia Insurance SE

Accountant - Operations & Group Support

Ogilvy & Mather

Chief Digital Officer

London International New Media Ltd

Summary

Skills

Languages

Education

MBA, Chief Digital Officer · Digital Strategy Expert

Bachelor’s Degree · Business & Management

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