Took the lead in analyzing customer support data for a global e-commerce brand's UK and Ireland operations, identifying common issues that resulted in a 30% increase in first contact resolution and a 25% decrease in repeat customer requests.
Created Power BI service performance dashboards to assist the team in identifying pain points and improving the overall customer experience, resulting in a 15-point increase in NPS.
Worked together with IT and support teams to optimize CRM systems and workflows, resulting in a 20% reduction in average response times.
Used Python (pandas, NumPy) to automate data transformation pipelines, converting complex datasets into usable insights that improved service efficiency.
Designed feedback loops and implemented significant operational adjustments to reduce customer attrition by 18%.
Maintained and improved internal Excel tracking tools for monitoring key performance indicators and delivering weekly updates across teams.
Feb 2022 - Mar 2024
2 years 2 months
Turkey
Data Analyst
Awilda
Focused on consumer behavior analytics for a local e-commerce platform, which resulted in a 20% increase in conversions and 15% greater retention.
Managed over a million data records monthly using Excel and MySQL, lowering reporting time by about a third thanks to automation and better structuring.
Created dashboards in Power BI that provided real-time visibility into sales and marketing performance, allowing teams to respond more quickly and accurately.
Used Python (pandas, matplotlib, seaborn) to apply segmentation techniques and investigate product trends, resulting in a 10% increase in sales.
Cleaned and standardized product data, which helped reduce product returns by 3%.
Delivered realistic, easy-to-understand reports to management, many of which were used in critical decision-making processes.
Nov 2021 - Jan 2022
3 months
Business Analyst Internship
Brainnest
Conducted in-depth stakeholder analysis, identifying key needs and expectations. Utilized feedback to develop customer personas and improve customer targeting, resulting in a 15% increase in click-through rates.
Analyzed company performance and departments, recommending cost-saving measures. Implemented cost optimization strategies, resulting in a 10% reduction in operational expenses.
Conducted macroeconomic analysis, providing valuable insights for international expansion. Analyzed market potential and competitive landscape to identify high-potential international markets, leading to the successful launch of operations in 2 new countries.
Conducted customer satisfaction surveys and feedback analysis, identifying areas for service enhancement and driving a 20% increase in customer satisfaction scores.
Assisted in creating and implementing effective business strategies, resulting in improved overall efficiency. Implemented a performance tracking system, leading to a 20% improvement in project delivery timelines.
Languages
Turkish
Native
English
Advanced
German
Elementary
Italian
Elementary
Education
Sep 2019 - Dec 2022
University of San't Anna
Master degree · Economics · Italy
Sep 2012 - Jun 2018
Dokuz Eylul University
Bachelor degree · Economics · Turkey
Certifications & licenses
Davidson College Introduction To SQL
Microsoft Data Modeling And Visualization In Power BI