Egon W.
New Work New Learning specialist
Experience
New Work New Learning specialist
Senior Lecturer
FOM, ISM, TUDA
- Taught Social Media & Digital
- Taught Mobile Marketing
- Taught E-Commerce/Consumer behaviour and Applied market research
- Led project seminar: R&D websites, shops and digital products (Pre Bachelor)
Consultant
Mavenport GmbH
- Consulted on SaaS products like sales and knowledge apps
Managing Partner and Shareholder; Managing Director
markenzeichen group of agencies / markenzeichen 360 GmbH
- Managing partner and shareholder of markenzeichen group of agencies (Frankfurt, Düsseldorf)
- Managing director of markenzeichen 360 GmbH
Managing Director Germany
Publicis
- Managed Nestlé brands including Maggi, Herta, Buitoni, Nescafé, Caro, Bear brand, Coffee Mate
- Oversaw Nestlé Waters brands: Vittel, Aquarel, Nestlé Wellness
- Managed Infant Nutrition brands: Alete, Beba, Bübchen
- Led Nestlé Corporate, Nestlé Icecream (Extreme), Purina, and Corporate Nestlé
Director Research, Strategy, Brand and Product Development
Various communication agencies and financial services (Y&R, CKS, Citicorp Card Services)
- Worked at communication agencies like Y&R
- Worked at financial services like CKS and Citicorp Card Services (Frankfurt, NY subsidiary of Citibank)
Advisor Marketing, Communication and Research
ESÜDRO/ DMZ
- For “new” drugstore concepts like dm and Schlecker Group
Summary
I am retired, 75 years of age but still looking for opportunities: I have a broad experience that spans teaching, consulting, and executive roles in marketing, digital transformation, and new work practices. I bring a strong mix of practical skills in social media, mobile marketing, e-commerce, combined with a background in brand management and product development from international companies.
Over the years, I have helped shape strategies and drive innovation across industries such as education, communications, and consumer brands. I focus on delivering clear, actionable insights that blend creative thinking with proven business practices. Best
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