Diego Glauser - Performance Marketing Manager, Digital Marketing Consultant, Social Media Marketing, Media Planner

Go to Website

Zürich, Switzerland

Experience

Nov 2021 - Present

3 years 9 months

Digital Marketing Consultant, Social Media Marketing

Clients: Paco Rabanne, Puig, Starcom, Publicis, The Walt Disney Company
Expertise in Social Media Marketing, Google Ads, Media Planning, and Digital Marketing Strategy
Management of digital marketing channels (Paid Ads): Facebook, Instagram, Pinterest, Snapchat, TikTok
Proficient in Google Ads, Google Display Network, Programmatic Advertising (DV360, Adobe DSP)

Sep 2021 - Feb 2022

6 months

Chief Marketing Officer (mandate)

Rebellion Group AG

Consulting and operational management of marketing for the products BabyBirdy and Chiefslife in digital marketing
Shifted strategy from offline to digital marketing
Increased revenue by 273% with the same marketing budget as the previous two years

Baby Birdy:

Developed funnel strategy
Managed relevant channels
Created and monitored the budget
Defined and monitored KPIs

Chiefslife:

Advisory role in digital marketing for the marketing manager

Jan 2021 - Aug 2021

8 months

Senior Digital Specialist

Mediacom

Led marketing activities for Audi, SKODA, and AMAG in the Swiss market
Managed a marketing budget of over 40 million CHF
Led the project team and communicated with C-level executives
Advised clients on digital marketing and created insightful reports
Coordinated multichannel projects in collaboration with print, TV, and out-of-home

Jan 2020 - Dec 2020

1 year

Agency Display Specialist, Large Customer Sale

Google

Collaborated with performance agencies for business development
Supported and advised numerous high-revenue companies in Germany
Led innovations and enhanced technology solutions in digital display
Managed agencies: Mediacom, iProspect, GroupM, Mindshare

Sep 2019 - Jan 2020

5 months

Partner Manager DACH

Built and established Pinterest advertising in the DACH market
Strategically analyzed and advised advertisers
Developed partnerships with startups and established brands
Worked with international teams to influence the global product roadmap
Increased ad spend by 793%

Jan 2019 - Dec 2025

7 years

Master of Science (M.Sc.) Business Psychology

Middlesex University

Oct 2018 - Sep 2019

1 year

Digital Marketing Consultant

Ads&Figures Digitalagentur

Developed and implemented digital marketing strategies considering business models and KPIs
Project planning, resource coordination, and budget management
Data analysis and deriving actionable recommendations
Expanded consulting services and automation processes

May 2017 - Jan 2018

9 months

Founder & Managing Director

YoungFit Fitnesscenter AG

Founded and managed a fitness center
Raised capital and developed the digital market
Implemented sustainable business goals in collaboration with the board and shareholders

Apr 2017 - Aug 2018

1 year 5 months

Founder & Managing Director

MQT Horlogère Suisse SA

Founded and led a micro watch brand 'Swiss Made'
Raised capital and managed digital marketing channels (social media, SEO, SEA)
Developed sustainable measures to reach targets in close collaboration with the board and investors
Sold all company shares in 2018

Jan 2017 - Dec 2024

8 years

MBA Business Consultancy

Middlesex University

Mar 2016 - Jan 2018

1 year 11 months

Management Assistant

Interverband für Rettungswesen

Organized and recorded board meetings
Supported trainees and HR consulting
Assisted with administrative and project management tasks
Responsible for safety and reception management

Jul 2015 - Mar 2016

9 months

Senior Call Center Agent

Spiritline GmbH

Dec 2014 - Feb 2016

1 year 3 months

Receptionist

CH Stiftung/Fondation CH/Fondazione CH

Jan 2014 - Dec 2016

3 years

Bachelor of Science

Middlesex University

Aug 2013 - Jun 2014

11 months

Library Assistant

Eidgenössische Hochschule für Berufsbildung EHB

Aug 2010 - Jul 2013

3 years

Commercial Trainee

Eidgenössisches Hochschulinstitut für Berufsbildung EHB

Summary

Experienced freelancer

Digital marketing expert with over 12 years of experience, working successfully for top global companies like Google, Pinterest, and Mediacom. Expertise in developing and executing digital marketing strategies, social media marketing, media planning, and cross-channel campaign management with proven success in revenue growth and budget optimization. Strong focus on data-driven approaches, programmatic advertising, and consulting large clients in international markets.

Passionate innovator who leverages digital trends to deliver measurable business results.

Languages

German

Native

English

Advanced

Spanish

Advanced

French

Advanced

Education

Oct 2019 - Jun 2026