Christian Kaiser
Founder, Owner, Sales and Marketing Consultant
Experience
Founder, Owner, Sales and Marketing Consultant
Akquise Tower
- Show lots of ideas, inspirations and ways to solutions when it comes to optimizing and innovating sales and marketing.
- Consultant and new-thinker with a very strong service mentality, quick grasp and high level of commitment.
- Family man, athletics coach and hobby cook.
- He lives his ideas and creativity, as well as his constant desire to optimize existing things or create something new, both professionally as a sales and marketing consultant and privately when cooking, baking, mixing cocktails or working on a DIY project.
- More than 15 years of experience in sales and marketing, including 10 years as a manager domestically and internationally.
- Diploma in Business Administration (FH) with a focus on marketing, market research and retail.
- Sales growth despite lockdown: Based on a potential analysis, we worked out the digitization possibilities of the offline offering and implemented them by optimizing the website, setting up an online shop and conducting training measures. The introduction of the digital sales channel ensured the company's survival during Corona.
- More new customers with a small budget: Within the buyer persona workshop, target customer profiles were developed. Based on the profiles, existing marketing measures were optimized and new ideas generated. The approach to leads on-site and online was adapted and the understanding of the target customers' needs improved. This led to more leads, a better conversion rate and more new customers.
- CRM system selection and implementation for sales support: In workshops and internal surveys, sales processes were defined, documented and requirements for a CRM system collected. Based on the data and marketing strategy, vendor selection was guided. After choosing a system, user profiles were created and the rollout supported with training, so the system was quickly used actively and customer contact from lead entry to invoicing could be documented in a GDPR-compliant way.
- More output through new KPIs: After analyzing and documenting the sales process, new KPIs were derived and defined. Together with the teams, we developed transparent controlling that shows each employee in real time their performance compared to the target and the team. This enabled a doubling of team results and overachievement of goals in the first year with the same team size.
- Higher closing rates through process optimization: After analyzing discussions and the needs of customers and employees, we optimized how information was searched for and provided during sales talks. This shortened call times, increased customer satisfaction and closures, and reduced cancellation rates thanks to faster and more appropriate information delivery.
Summary
Lots of ideas, inspirations and paths to solutions when it comes to optimizing and innovating sales and marketing.
Consultant and new-thinker with a very strong service mentality, quick grasp and high level of commitment. Also a family man, athletics coach and hobby cook.
He lives his ideas and creativity as well as his constant desire to "optimize existing things or create something new", both professionally as a sales and marketing consultant and privately when cooking, baking, mixing cocktails or working on a DIY project.
More than 15 years of experience in sales and marketing, including 10 years as a manager domestically and internationally. And a diploma in Business Administration (FH) with a focus on marketing, market research and retail.
Languages
Education
Diploma in Business Administration (FH), Marketing, Market Research and Retail · Business Administration
Profile
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