Founder, Owner, Sales Consultant and Marketing

What he does for you Many ideas, inspirations and solutions when it comes to optimizing and innovating in sales and marketing.

He is a consultant and new thinker with a very strong service mentality, quick comprehension and high commitment. Also a father, athletics coach and amateur chef.

What others love about him His ideas and creativity, as well as his constant desire “to optimize existing things or create something new”, he lives both professionally as a sales and marketing consultant, and privately when cooking, baking, mixing cocktails or working on a DIY project.

What qualifies him More than 15 years of experience in sales and marketing, 10 of them as a manager in Germany and abroad. And a degree as Diplom-Betriebswirt (FH), with majors in marketing, market research, trade

Short success stories + references (sorted by company size)

• Revenue despite lockdown Industry: Hospitality. Client group: B2C and B2B. Company size: up to 10 employees. Based on a potential analysis, digitalization opportunities for the offline offering were developed. Then implemented through optimizing the website, installing an online shop, and training measures. The introduction of a digital sales channel secured the company's existence during Corona.
• More new customers with a small budget Industry: Fitness. Client group: B2C. Company size: up to 20 employees. Within a buyer persona workshop, several ideal customer profiles were developed. Based on these profiles, previous marketing measures were optimized and new ideas generated. Lead outreach on-site and online was adjusted to better address the needs of ideal customers. This saved time and budget and increased visibility among the target customers. This led to more leads, a better conversion rate and more new customers.
• CRM system selection and implementation to support sales Industry: Financial services. Client group: B2B. Company size: up to 70 employees. In various workshops and internal surveys, the sales process was defined, documented, and the future users' requirements for a CRM system were collected. Based on this data and the marketing strategy developed together with management, potential vendors were evaluated. After choosing a system, the appropriate user profiles were created with the company and the implementation was supported through training. This enabled all users to actively use the system in no time and ensured customer contact could be documented and tracked internally from lead acquisition to invoicing in compliance with GDPR.
• More output through new KPIs Industry: IT services. Client group: B2B. Company size: up to 200 employees. After analyzing and documenting the sales process, new KPIs were derived and defined for the teams based on the company goal. Together with the teams, a transparent controlling system was developed that allowed each employee to see their performance in real time compared to the goal and the overall team. This enabled a doubling of team results and exceeding targets in the first year with the same team size.
• Higher closing rates through process optimization Industry: Publishing. Client group: B2C. Company size: over 1000 employees. After analyzing conversations and the needs of customers and employees, information search and delivery during the sales call was optimized. This shortened call times, increased customer satisfaction and led to more sales while reducing the cancellation rate, because customers received information faster and more appropriately.