Founder, Owner, Sales Consultant and Marketing

What he does for you Many ideas, inspirations and solution approaches to offer when it comes to optimization and innovation in sales and marketing.

He is a consultant and forward thinker with a very strong service mentality, quick comprehension and high commitment. Also a family man, athletics coach and hobby cook.

What others are excited about in him His ideas and creativity, as well as the constant desire to "optimize the existing or create something new", are lived out both professionally as a sales and marketing consultant and privately when cooking, baking, mixing cocktails or working on a DIY project.

What qualifies him More than 15 years of experience in sales and marketing, including 10 years as an executive in Germany and abroad. And a degree as Diplom-Betriebswirt (FH) with concentrations in marketing, market research, retail.

Short Success Stories + References (sorted by company size)

• Revenue despite lockdown Industry: Gastronomy. Customer group: B2C and B2B. Company size: up to 10 employees. Based on a potential analysis, the digitalization options of the offline offering were developed. Then implemented through website optimization, installation of an online shop, as well as training measures. The introduction of the digital sales channel led to securing the company's existence during Corona.
• More new customers with a small budget Industry: Fitness. Customer group: B2C. Company size: up to 20 employees. Within the framework of Buyer Persona workshops, several ideal customer profiles were developed. Based on the profiles, previous marketing measures were optimized and new ideas generated. The approach to leads on site and online was adjusted and better awareness of target customers' needs was created. This saved time and budget and increased visibility among target customers, leading to more leads, a better conversion rate and more new customers.
• CRM system selection and implementation to support sales Industry: Financial services. Customer group: B2B. Company size: up to 70 employees. Through various workshops and internal surveys, the sales process was defined, documented and the wishes of future users for a CRM system were captured. Based on this data and the marketing strategy developed together with management, the selection of potential providers was accompanied. After choosing a system, appropriate user profiles were created with the company and the implementation accompanied by training measures. This way the system was actively used by everyone in a very short time and customer contact could be documented and tracked internally from lead entry to invoicing in compliance with GDPR.
• More output through new KPIs Industry: IT services. Customer group: B2B. Company size: up to 200 employees. After analyzing and documenting the sales process, new KPIs for the teams involved were derived and defined from the company goal. Together with the teams, a transparent controlling system was developed, enabling each employee to see their performance in real time compared to the goal and to the entire team. This allowed a doubling of team results and target overachievement in the first year with the same team size.
• Higher closing rates through process optimization Industry: Publishing. Customer group: B2C. Company size: over 1000 employees. After analyzing conversations and customer and employee needs, the search for information and its provision during sales calls was optimized. This resulted in shorter sales call durations, higher customer satisfaction and more closures while reducing the cancellation rate, because customers received information more quickly and appropriately.